To successfully execute a co-branded marketing campaign, companies should strive to be easy to work with by making the relationship mutually beneficial and seamless, offer shared resources like educational events to new prospects, gather input from local partners to better understand local markets, and simplify implementation through efficient processes and systems.

1. CO-BRANDED CAMPAIGNS:
FOUR FACTORS FOR SUCCESS
WHY IT’S IMPORTANT
Co-branded marketing campaigns can increase your reach, introduce you to new
audiences, and drive brand awareness and sales. To boost your bottom line, you’ll
want to plan and execute your campaign with care.
BE EASY TO
WORK WITH
Strive for a mutually
beneficial relationship
Make it seamless for your
co-branding partner to
interact with you
Adjust internal operations
where necessary
OFFER RESOURCES
Provide shared target
market with seminars
or networking events to
educate new prospects
about your services
Reinforce awareness of
your relationship with
co-branded marketing
materials
GATHER INPUT FROM
LOCAL PARTNERS
Listen to local partners
to better understand the
local market
Put mechanisms in
place for more efficient
intelligence gathering
with larger campaigns
SIMPLIFY
IMPLEMENTATION
Streamline your
co-branded campaign
for efficiency
Set yourself up for
success with well-planned
processes and systems
that bring you closer to
your goals