Our Blogging for Business Playbook highlights our premium tool-kit of tools & templates to help you create an effective blogging marketing plan and produce engaging content to support your marketing goals. This PDF is also the course guide for our Blogging for Business Training Course, which has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
Our Online Community Playbook is a planning methodology that highlights our premium tool-kit of tools & templates level to help you develop and launch an online community that meets your marketing objectives.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Our results-oriented Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a comprehensive content marketing program.
Our Online Community Playbook is a planning methodology that highlights our premium tool-kit of tools & templates level to help you develop and launch an online community that meets your marketing objectives.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Our CRM Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and launch a CRM Program that meets your marketing objectives.
Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
Our Mobile Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.
Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive strategic marketing plan.
Our Market Research Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
Content Writing Training in Kolkata and Course Module by SK Web Worldskwebworld
SK Web World is offering content writing training program in Kolkata for those who are facing problem during writing customer centric content for users. Normal SEO content is not alive anymore. Latest trend is to write content form the user's point of view.
Hope you will get some valuable info from this presentation.
Our CRM Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and launch a CRM Program that meets your marketing objectives.
Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
Our Mobile Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.
Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive strategic marketing plan.
Our Market Research Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
Content Writing Training in Kolkata and Course Module by SK Web Worldskwebworld
SK Web World is offering content writing training program in Kolkata for those who are facing problem during writing customer centric content for users. Normal SEO content is not alive anymore. Latest trend is to write content form the user's point of view.
Hope you will get some valuable info from this presentation.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
Our Website Redesign Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you conduct an effective website redesign.
Five best practices for social media marketingLocke Truong
Date: December 14, 2021
Author: Greg Forster
— Edit
BLOGCAST
Prefer audio? Listen to the blog article instead.
Channel partners understand that social media marketing should be a vital (and completely free) part of their overall marketing strategy, but they are unsure how to start, or they have tried with minimal results. We’ve learned through our conversations with channel partners that many find social media marketing confusing and question if it can truly benefit their business.
Creative a content marketing strategy that actually works: tips and tricksWhooSEO.com
The small presentation offers tips to marketers on how to develop and implement a successful content marketing strategy.
The slides cover various reminders about content marketing, including understanding your audience, defining your brand voice, selecting the right content format, and measuring your success.
The presentation begins by introducing the concept of content marketing and its importance in today's digital age. It then dives into the key elements that marketers should consider when developing a content marketing strategy, such as setting goals, defining target audiences, and conducting research.
The presentation then discusses different types of content that can be used to engage audiences, including blog posts, infographics, videos, and social media content. It offers tips for selecting the most appropriate content format based on the brand's objectives and target audience.
The presentation also covers the importance of consistency in content marketing, including the frequency of publishing, maintaining a brand voice, and ensuring that all content aligns with the brand's values and mission.
Lastly, the presentation provides guidelines for measuring the success of a content marketing strategy, including metrics such as engagement, traffic, and conversions. It emphasizes the importance of using data to continuously refine and improve content marketing efforts.
www.whooseo.com - to learn more about marketing & SEO
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
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Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
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Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
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The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
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-Measuring the unmeasurable
The Good the Bad and The Ugly of Marketing Measurement
Blogging for Business Playbook
1. BLOGGING for BUSINESS
Playbook & Toolkit
Follow this simple step-by-step playbook to develop a blogging plan that increases your leads,
builds community, implies authority, and grows brand awareness.
2. Table of Contents BLOGGING for BUSINESS
Introduction 04
Conclusion
Framework
28
03
About This Playbook 29
Understand Blogging 08
12Evaluate Readiness
15Research Approach
18Plan Content
23Implement Strategy
26Measure Results
stage
stage
stage
stage
stage
stage
1
2
3
4
5
6
3. Blogging Metrics
Dashboard
Blog Post
Inspiration List
How-to Guide
SEO Blog Post Opti-
mization Checklist
Top Marketing Blogs
Database
Content Marketing
Maturity Model
Content Mapping
Tool
Content & Buyers
Journey Benchmark
Content Marketing
Framework
Social Media Policy
Guidelines Template
Buyer Personas
Content Marketing
Training Course
Blogging Promotion &
EngagementChecklist
Blog Policy Template
Content Marketing
Maturity Assessment
Content Contributors
Database
Building A Content
Factory Workshop
Blog Post
Syndication Calendar
Training Course
Content Quality
Checklist
Blog Platform
Database
Blogging
Maturity Assessment
Blogging Topic
Prioritization
Content Effectiveness
Benchmark Report
Social Media
Marketing Framework
Buying Process Stage
Content Mapping
Social Media
Training Course
Blog Post
Syndication Calendar
Social Media Policy
How-to Guide
Content Marketing
Assets Database
Writing Effective
Content Workshop
AgencyManagement
Training Course
Leverage the framework below to quickly
empower your organization’s blogging strategy.
BLOGGING for BUSINESS
Framework
MEASURE6PLAN4 IMPLEMENT51 UNDERSTAND EVALUATE2 RESEARCH3
Click the buttons below to access all related
training, tools, templates, and other resources.
4. 4BLOGGING FOR BUSINESS
What Is the Purpose of This Playbook? Blogging Defined
A blog is a discussion or informational
site published on the World Wide
Web and consisting of discrete entries
(“posts”) typically displayed in reverse
chronological order (the most recent post
appears first).
To help you develop a ’Blogging for Business’ Plan that:
Is aligned with corporate values and vision
Provides a solid foundation for content marketing
Supports Corporate Marketing strategy, Content Marketing
plans, and Social Media Marketing plans
Corporate Marketing strategy
Marketing Communications Plan
Content
Marketing
Plan
Social Media
Marketing
Plan
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 2 3 4 5 6
Introduction
Bottom line
Blog posts bring in leads, create value, build
community, imply authority, and grow brand
awareness.
5. 5BLOGGING FOR BUSINESS
What Are the Top 3 Benefits of Blogging? Why Do You Need to be Blogging?
SEO
Increase your organization’s search engine optimiza-
tion efforts by inserting targeted key words into every
post. The goal is to increase traffic to your website and
ultimately capture more sales.
Communication
Blogs are great communication vehicles and can be
used to provide more detail about upcoming events,
announcements, thought leadership, etc.
ROI
Blogs are notoriously inexpensive and efficient. Setting
up a blog with a service provider, such as Wordpress,
is free, and adding a new blog post can take minutes.
59% of B2B marketers consider blogs
the most valuable channel.
On average companies with blogs
produce +67% more leads per month.
Blogging 15+ times per month
generates 5 times more traffic.
Companies that blog have 97% more
inbound leads than those that do not.
MarketingProfs,
B2B Content Marketing: 2013 Benchmark
InsideView: How Social is B2B?
Copy Press
Midwest Marketing
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 2 3 4 5 6
Introduction
6. 6BLOGGING FOR BUSINESS
Other Training Courses That Relate How to Use This Consulting Playbook
This playbook is connected directly to the Content Marketing
Training Course and Social Media Marketing Training Course, and
we highly recommend you also look at those courses for additional
best practice resources and advice for your blogging project.
This playbook consists of six stages, each with a description, steps,
and action items. Action items include using our premium tools and
templates. Our intention with this playbook is to help you:
Understand blogging and identify the audience and
topic you should focus on
Evaluate and select the technology that will be the
backbone of your blogging strategy
Plan and craft a strategy to drive traffic to your blog
content using SEO, Social Media, and Email
CONTENT
MARKETING
Training Course
SOCIAL MEDIA
MARKETING
Training Course
S TA R T L E A R N I N G
S TA R T L E A R N I N G
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 2 3 4 5 6
Introduction
7. 7BLOGGING FOR BUSINESS
Outputs from This Playbook
Stage 1 - Understand Blogging
Stage 4 - Plan Content
Content Marketing Training Course, Content & Buyers
Journey Benchmark
Blog Post Inspiration List, Buying Process Stage Content
Mapping, Content Mapping Tool
Stage 2 - Evaluate Readiness
Stage 5 - Implement Strategy
Content Marketing Maturity Assessment, Blogging
Maturity Assessment
SEO Blog Post Optimization Checklist, Content Quality
Checklist, Blogging Promotion & Engagement Checklist
Stage 3 - Research Approach
Stage 6 - Measure Results
Top Marketing Blogs Database, Social Media Policy
How-to Guide
Blogging Metrics Dashboard
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 2 3 4 5 6
Introduction
8. Understand Blogging
STAGE 1
BLOGGING for BUSINESS
It’s essential that your organization starts by leveraging best practices to ensure a strong
foundation for any blogging project. In this stage you will understand the approach
top marketers are having success with.
STEP 1: Review Blogging Best Practices
STEP 2: Leverage our 6-Step Blogging Plan
STEP 3: Review Data about Successful Content
STEP 4: Understand How to Build a Content Factory
STEP 5: Review Effective Content Writing Tips
9. 9BLOGGING FOR BUSINESS
Introduction
2 3 5 64
1
Choosing the best audience
Optimization framework for blog posts
Promotion and Engagement best practices
Reviewing blog technology solutions
Choose a blog provider
Decide on your audience
Choose a topic/theme
Create a promotional strategy
Start connecting
Continue writing
Review Blogging Best Practices Leverage our 6-Step Blogging Plan
STEP 1 STEP 2
Action Item Action Item
Watch the Training Course: Blogging for Business to
help you review fundamental concepts and advanced
implementation of blogging strategy.
Read the Creating a Blog for Your Business’ How-to Guide
to understand the fundamental steps required to launch your
business blog.
Topics covered by this video course include: The action plan includes:
BLOGGING
FOR BUSINESS
Training Course S TA R T L E A R N I N G
Blogging 101 (19 min)
Advanced Blogging (23 min)
Overall duration: 42 minutes
Length: 3 pages
Evaluate
Readiness
Research
Approach
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
V I E W R E S O U R C E
CREATING A
BLOG FOR YOUR
BUSINESS
How-to Guide
V I E W R E S O U R C E
10. 10BLOGGING FOR BUSINESS
Executive Summary
The Buyer’s Journey
Content Performance
Key Principles of Content Marketing
Defining Your Content Objectives
Sourcing and Managing Content Contributors
Forms and Formats: Types of Content & Their Best Use
You Already Have it: Reusing and Recycling
Buying Stage Content
Effectiveness
Content Marketing Problems
Analyst Bottom Line
Review Data about Successful Content Understand How to Build a Content Factory
STEP 3 STEP 4
Action Item Action Item
Read the Content & Buyer’s Journey Benchmark Report to
explore how effectively marketers are using content to influ-
ence the buyer’s journey.
Watch the eWorkshop: Building a Content Factory to
help you create and manage a strong Content Marketing
program that can vault your company to the top of the
thought-leader board.
This report includes the following sections: This workshop includes topics such as:
V I E W R E S O U R C E
Length: 29 pages
CONTENT &
BUYER’S JOURNEY
Benchmark Report
Overall duration: 52 minutes
BUILDING A
CONTENT FACTORY
eWorkshop
W AT C H V I D E OV I E W R E S O U R C E
Introduction
2 3 5 64
1 Evaluate
Readiness
Research
Approach
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
11. 11BLOGGING FOR BUSINESS
Message Prioritization
Importance of writing style
Economy of words
Creating a call to action
Review Effective Content Writing Tips
STEP 5
Action Item
Watch the eWorkshop: Writing Effective Content to help
organizations craft better quality content that communi-
cates effectively and achieves better engagement results.
Topics discussed include:
Overall duration: 62 minutes
WRITING EFFECTIVE
CONTENT
eWorkshop
W AT C H V I D E O
Introduction
2 3 5 64
1 Evaluate
Readiness
Research
Approach
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
12. Evaluate Readiness
STAGE 2
In Stage 2 you will evaluate the maturity of your organization when it comes to
both blogging and content marketing overall.
You will perform the following actions to prepare your company for Blogging:
STEP 1: Assessing your Blogging Maturity
STEP 2: Assessing your Content Marketing Maturity
STEP 3: Set Goals for Content Marketing Maturity
BLOGGING for BUSINESS
13. 13BLOGGING FOR BUSINESS
Introduction
2
Strategy
Processes
Leadership
Organizational Alignment
Senior Management Buy-In
Content Marketing Knowledge
Existing Assets
Competitive Insight
Blogging
Technology
Budget & Staffing
Metrics and Reporting
Staff and Resources
Plan and Distribution
Process Documentation
Assessing Your Blogging Maturity Assessing Your Content Marketing Maturity
STEP 1 STEP 2
Action Item Action Item
Use the Blogging Maturity Assessment to identify strengths
and weaknesses in your current blogging processes,
systems, assets, and knowledge management.
Use our Content Marketing Maturity Assessment to
assess your organization’s content marketing program
maturity at a more broad level.
This assessment is intended to address the following areas: This assessment will audit these key areas:
Evaluate
Readiness
V I E W R E S O U R C E V I E W R E S O U R C E
Understand
Blogging
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 3 4 5 6
14. 14BLOGGING FOR BUSINESS
STEP 3
Budget & Staff
Tools & Platforms
Lead Generation
Email Marketing
Cross-Channel Marketing
Metrics
Set Goals for Content Marketing Maturity
Action Item
Use our Content Marketing Maturity Model to help your
organization by providing a road map for improving their
content-marketing capabilities.
This model is based on several criteria:
V I E W R E S O U R C E
Introduction
2
Evaluate
Readiness
Understand
Blogging
Research
Approach
Plan Content Implement
Strategy
Measure
Results
1 3 4 5 6
15. Research Approach
STAGE 3
STEP 1: Review the Top Marketing Blogs
STEP 2: Choose Your Blogging Technology Platform
STEP 3: Write Your Blog Policy
STEP 4: Write Your Social Media Policy
Stage 3 will help you review different successful approaches to blogging and then select the best
blogging technology platform.
You will also ensure a strong legal framework to protect your organization
with policy templates you can use as a starting point.
BLOGGING for BUSINESS
16. 16BLOGGING FOR BUSINESS
Marketing Automation
Personality
News
Social Media
Email Marketing
SEO
Company name
Description
Website URL
Pros
Cons
Review the Top Marketing Blogs Choose Your Blogging Technology Platform
STEP 1 STEP 2
Action Item Action Item
Use the Top Marketing Blogs Database to summarize
the top blogs in the marketing world, for easy navigation,
discovery, and inspiration.
Use the Blog Platform Database to evaluate the different
software platform options available, including both pros
and cons, free or paid, for blogging in your organization.
This database includes blog categories such as: This database includes the following information:
Introduction
5 64
3
1 2
Implement
Strategy
Measure
Results
Research
Approach
Understand
Blogging
Evaluate
Readiness
Plan Content
V I E W R E S O U R C EV I E W R E S O U R C E
17. 17BLOGGING FOR BUSINESS
Purpose
Scope
Personal Use of Social Media
Use on Behalf of Company
Write Your Social Media Policy
STEP 3 STEP 4
Action Item Action Item
Use the Social Media Policy and Guidelines to help
you create reasonable guidelines for online behavior by
employees and contractors.
This policy includes:
Purpose
Scope
Sample Disclaimer
Sample Terms & Conditions
Write Your Blog Policy
Use the Blog Policy Template to help absolve your
organization from litigation resulting from illegal or
inappropriate content.
This policy includes:
V I E W R E S O U R C E V I E W R E S O U R C E
Introduction
5 64
3
1 2
Implement
Strategy
Measure
Results
Research
Approach
Understand
Blogging
Evaluate
Readiness
Plan Content
18. Plan Content
STAGE 4
STEP 1: Define Buyer Personas
STEP 2: Establish Your Buying Process
STEP 3: Map Your Content to the Buying Process
STEP 4: Choose Your Blog’s Topic/Theme
STEP 5: Leverage Existing Content Marketing Assets
STEP 6: Establish Your Content Contributors
STEP 7: Leverage the Blog Post Inspiration List
This stage is all about your blog’s content. In this Stage, you will:
BLOGGING for BUSINESS
19. 19BLOGGING FOR BUSINESS
Introduction
5 6
4
Background (Job Title, Income, Age, Education)
Situation (priorities, pain points, motivation, needs, goals)
Habits (likes/dislikes, trusted resources, research methods)
Decision-Making (authority, budget, purchase process)
Define Your Buyer Personas Establish Your Buying Process
STEP 1 STEP 2
Action Item Action Item
Use the Buyer Persona Template to document relevant
information about the prototypical “key players” involved in
making a decision to purchase your products and services.
Use the Buying Process Stage Template to identify the
messages and assets needed to align your sales process
& actions with each buyer persona’s progress through their
buying process.
Characteristics you will want to capture include:
1 2 3
V I E W R E S O U R C E
Buying Process
Need
Discovery
Consideration
Decision
Review
Sales Actions
Provoke
Educate
Explain
Reassure
Maintain
V I E W R E S O U R C E
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
Evaluate
Readiness
Research
Approach
20. 20BLOGGING FOR BUSINESS
Case Study Template
White Paper Template
Press Release Template
Business Case Template
Map Your Content to the Buying Process Choose Your Blogs Topic/Theme
STEP 3 STEP 4
Action Item Action Item
Use the Content Mapping Template to create a visual
representation of your content marketing plan.
Use the Blogging Topic Prioritization tool to measure how
different blogging topics or themes compare to each other
based on your target audience.
Here are a few resources you can use when creating content: This tool allows you to understand which topics of discussion will
be most engaging for your audience, ensuring you don’t have more
topics than necessary, so you can focus on only the best topics for
your readers.
V I E W R E S O U R C E V I E W R E S O U R C E
Introduction
5 6
4
1 2 3
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
Evaluate
Readiness
Research
Approach
21. 21BLOGGING FOR BUSINESS
Name of Asset
Status
Owner
Name of Contributor
Relationship
Specialization
Last Updated Date
Usage
Distribution
Skill Level
Turnaround time
Rate
Leverage Existing Content Marketing Assets Establish Your Content Contributors
STEP 5 STEP 6
Action Item Action Item
Use the Content Marketing Assets Database to identify
the condition of your existing marketing collateral and
sales assets.
Use the Content Marketing Contributors Database to
manage your content-marketing contributors.
This tool will provide you with the following information: This tool will provide you with the following information:
V I E W R E S O U R C E V I E W R E S O U R C E
Introduction
5 6
4
1 2 3
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
Evaluate
Readiness
Research
Approach
22. 22BLOGGING FOR BUSINESS
Product tips
Answer a Question
Customer showcase
Tell a story
Reaction
Company update
Leverage the Blog Post Inspiration List
STEP 7
Action Item
Use the Blog Post Inspiration List to get inspired for
amazing posts you could write on your blog that are
engaging and interesting.
Example blog topics include:
Introduction
5 6
4
1 2 3
Implement
Strategy
Measure
Results
Plan Content
Understand
Blogging
Evaluate
Readiness
Research
Approach
V I E W R E S O U R C E
23. Implement Strategy
STAGE 5
STEP 1: Optimize Your Blog Posts
STEP 2: Promote and Engage with Your Audience
STEP 3: Syndicate Blog Posts on all Marketing Channels
STEP 4: Use Content Marketing and Social Media
In Stage 5 you will be ensuring that your content is ready for syndication and fully optimized. You will
discover a best practice approach to promoting your blog and engaging with your audience.
There are 3 steps:
BLOGGING for BUSINESS
24. 24BLOGGING FOR BUSINESS
Introduction
6
5
Styling & Format
Keyword placement
Call to Action
Use of Visuals
Posting regularly
Providing exit popups for blog visitors
Using email to promote posts
Daring people to comment
Allowing commenters to subscribe to the post
Optimize Your Blog Posts Promote and Engage with Your Audience
STEP 1 STEP 2
Action Item Action Item
Use our SEO Blog Post Optimization Checklist to get
your blog post ready for search engine optimization, and
ensure you didn’t miss any crucial components of your post
according to your blog policy.
Use our Blogging Promotion and Engagement Checklist to
help you review essential strategies to enhance the promo-
tion and engagement of your blog.
Optimizations include: A few key success factors include:
1 2 3 4
Measure
Results
Implement
Strategy
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content
V I E W R E S O U R C E V I E W R E S O U R C E
25. 25BLOGGING FOR BUSINESS
STEP 3 STEP 4
Facebook
Twitter
LinkedIn
Email Newsletter
Google Plus
Syndicate Blog Posts to Marketing Channels Use Content Marketing and Social Media
Action Item Action Item
Use our Blog Post Syndication Calendar to help you plan
when you will syndicate your blog post across all of your
Marketing Channels.
Leverage the Content Marketing Framework and Social
Media Marketing Framework to dig more deeply into our
content marketing and social media resources to help your
blogging effort.
Distribution channels can include:
V I E W R E S O U R C E V I E W R E S O U R C E
V I E W R E S O U R C E
Introduction
6
5
1 2 3 4
Measure
Results
Implement
Strategy
Understand
Blogging
Evaluate
Readiness
Research
Approach
Plan Content
26. Measure Results
STAGE 6
STEP 1: Set Up a Metrics Dashboard
Now that your Blogging program has been launched, you need to take a moment to reflect on the
program, measure success of the initiative and plan for the natural evolution and maintenance of Blog.
In this Stage you will:
BLOGGING for BUSINESS
27. 27BLOGGING FOR BUSINESS
Introduction
6
Content Sharing by Social Channel
Blog Postings/Tweets by Topic
Referral Traffic (All Social Media Channels)
Total Comments/Re-Tweets
Facebook Fans
Twitter Followers
Set Up a Metrics Dashboard
STEP 1
Action Item
Use our Blogging Metrics Dashboard to collect key
metrics and show visually with charts how the Blogging
program is doing.
Following are some key metrics you want to analyze:
1 2 3 4 5
Measure
Results
Understand
Blogging
Evaluate
Readiness
Research
Approach
Implement
Strategy
Plan Content
V I E W R E S O U R C E
28. Conclusion
BLOGGING for BUSINESS
At the end of any project, it’s always a good idea to review it and identify
areas for improvement.
Demand Metric has the tools and expertise to help you build an effective
Blogging program:
Create or audit your existing Blogging Strategy
Assist with using any of the tools referenced in this playbook
Provide hands-on marketing assistance to accelerate achieving your
marketing department’s goals.
To learn more, contact Demand Metric: info@demandmetric.com
29. About This Playbook
BLOGGING for BUSINESS
Demand Metric is a marketing research and advisory
firm serving a membership community of over 106,000
marketing professionals and consultants in 75 countries.
Offering consulting playbooks, advisory services, and
500+ premium marketing tools and templates, Demand
Metric resources and expertise help the marketing
community plan more efficiently and effectively, answer
the difficult questions about their work with authority and
conviction, and complete marketing projects more quickly
and with greater confidence — thus boosting the respect
of the marketing team and making it easier to justify
resources the team needs to succeed.
To learn more about Demand Metric, please visit
www.demandmetric.com