SlideShare a Scribd company logo
Case Study:
Coaching | Mentoring
at a European airline
Rorie Devine
gro.team
0800 246 5735
Last year gro.team were invited by
the CEO of a European airline to
Coach & Mentor their newly
promoted Chief Product Officer...
Clarify the relative roles and responsibilities of Product and Technology.
Communicate effectively, particularly upwards to the board.
Meet expectations with general Product delivery.
Take enough personal ownership for delivery.
The CEO felt that overall the CPO was well regarded
within the company but was struggling to…
An experienced gro.team Coach &
Mentor was carefully matched with
the CPO and they duly sent two
days together at the airline’s
offices...
Together the gro.team Coach and
CPO examined the CPO’s current
context and perceived challenges.
The company culture was more Project that Product based and needed to evolve.
She had a key skill gap and two under-performers in her direct reports team.
One of her teams was very old fashioned in its approach and needed to modernise.
The company needed to knee-jerk less and mature its prioritisation processes.
Overall the CPO felt supported in her role but her
challenges were that…
After the onsite analysis the
gro.team person wrote up a
playback that was presented to both
the CEO and CPO...
Goals were created for both the CEO
and CPO, and a date was put in the
diary in three months to check on
progress...
The company was now treating new initiatives as product initiatives via the
creation/early delivery and iteration of MVP’s.
Both of the CPO’s under performers had left the business and she was at the
candidate interview stage for the key hire.
The “old fashioned” team had been on a cultural journey and had really improved
the real and perceived effectiveness of their approach.
The company had improved the maturity to its prioritisation processes somewhat,
but it was still WIP TBH…
Three months later the gro.team Coach | Mentor returned
for one day on site with the CPO to assess progress and
things were pretty different…
Clarified the relative roles and responsibilities of Product and Technology.
Started to communicate much more effectively, particularly upwards to the board.
Created a small “Rapid Development” team to deliver business impact much more
quickly.
Happily taken on more ownership for delivery now she felt she had more
responsibility and control.
These changes had set the CPO up for success much
more effectively and she had…
With quick wins delivered and short term goals
achieved the gro.team and CPO relationship
moved on to be one of mentoring rather than
coaching and monthly remote catchups were set
up to help the CPO build on her successes and
continue to lead change successfully…
Fast forward to today and as the CEO puts it…
”There has been a real transformation. The CPO
is now a much more integrated member of the
senior leadership team and is really helping to
push our business forward much more
effectively…”
All in all it just shows how much of a
massive ROI win/win working with a
Coach | Mentor can be…
Want to hear
more?
Give us a shout..
hi@gro.team
0800 246 5735

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Coaching and Mentoring Case Study

  • 1. Case Study: Coaching | Mentoring at a European airline Rorie Devine gro.team 0800 246 5735
  • 2. Last year gro.team were invited by the CEO of a European airline to Coach & Mentor their newly promoted Chief Product Officer...
  • 3. Clarify the relative roles and responsibilities of Product and Technology. Communicate effectively, particularly upwards to the board. Meet expectations with general Product delivery. Take enough personal ownership for delivery. The CEO felt that overall the CPO was well regarded within the company but was struggling to…
  • 4. An experienced gro.team Coach & Mentor was carefully matched with the CPO and they duly sent two days together at the airline’s offices...
  • 5. Together the gro.team Coach and CPO examined the CPO’s current context and perceived challenges.
  • 6. The company culture was more Project that Product based and needed to evolve. She had a key skill gap and two under-performers in her direct reports team. One of her teams was very old fashioned in its approach and needed to modernise. The company needed to knee-jerk less and mature its prioritisation processes. Overall the CPO felt supported in her role but her challenges were that…
  • 7. After the onsite analysis the gro.team person wrote up a playback that was presented to both the CEO and CPO...
  • 8. Goals were created for both the CEO and CPO, and a date was put in the diary in three months to check on progress...
  • 9. The company was now treating new initiatives as product initiatives via the creation/early delivery and iteration of MVP’s. Both of the CPO’s under performers had left the business and she was at the candidate interview stage for the key hire. The “old fashioned” team had been on a cultural journey and had really improved the real and perceived effectiveness of their approach. The company had improved the maturity to its prioritisation processes somewhat, but it was still WIP TBH… Three months later the gro.team Coach | Mentor returned for one day on site with the CPO to assess progress and things were pretty different…
  • 10. Clarified the relative roles and responsibilities of Product and Technology. Started to communicate much more effectively, particularly upwards to the board. Created a small “Rapid Development” team to deliver business impact much more quickly. Happily taken on more ownership for delivery now she felt she had more responsibility and control. These changes had set the CPO up for success much more effectively and she had…
  • 11. With quick wins delivered and short term goals achieved the gro.team and CPO relationship moved on to be one of mentoring rather than coaching and monthly remote catchups were set up to help the CPO build on her successes and continue to lead change successfully…
  • 12. Fast forward to today and as the CEO puts it… ”There has been a real transformation. The CPO is now a much more integrated member of the senior leadership team and is really helping to push our business forward much more effectively…”
  • 13. All in all it just shows how much of a massive ROI win/win working with a Coach | Mentor can be…
  • 14. Want to hear more? Give us a shout.. hi@gro.team 0800 246 5735