Learn how marketing can lead the customer journey across the sales, service, and marketing clouds. No two customers are alike, and it's up to you as marketers to identify who your customers are, where they are on their journey, how you can drive engagement, and how to measure the impact of your marketing efforts. Take full advantage of marketing features across the Salesforce clouds to develop real relationships with your customers through every step of their journey, and across every aspect of your business. Learn how you can utilize email, mobile, and social technologies to build those 1:1 customer relationships, with the powerful combination of ExactTarget Marketing Cloud and Salesforce Sales and Service Clouds.
Slides presented at the Phoenix Marketing Cloud Community Group giving an introduction to some of the core concepts of the Marketing Cloud Messaging & Journey products. The session cover concepts about the tool and also some tool agnositc Success Fundementals.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Intro to digital marketing, Automation tools, SFMC Editions, Basic understanding of the SFMC tool
Date and Time: Saturday, Jan 16, 2021,
11:00 AM to 12:00 PM IST
Speaker: Pankaj Namdeo
Pankaj is a Salesforce Marketing Cloud Consultant. He is also #sfmc Trainer.
Agenda:
1. Intro to digital marketing,
2. Overview of Automation tools, SFMC Editions
3. Basic understanding of the SFMC tool
4. Q & A
5. Kahoot Quiz
6. Winner Announcement
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Email Marketing using Pardot
Date and Time : Saturday, May 09, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda
This is our Fifth webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about how to setup Email Marketing using Pardot.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: SFMC: Introduction to Journey builder
Date and Time: Saturday, January 30, 2020,
11:00 AM to 12:00 PM IST
Speaker: Pankaj Namdeo
Pankaj is a Salesforce Marketing Cloud Consultant. He is also #sfmc Trainer.
Agenda:
1. Journey builder Basics
2. Types of Journeys, Journey activities,
3. Cross cloud journey, Best practices
4. Q & A
5. Kahoot Quiz
6. Winner Announcement
Accelerate SMB growth with Salesforce PardotAtocloud
B2B small businesses are powering growth with #SalesforcePardot Marketing Automation. You can also achieve results like this with Atocloud's #SalesforcePardotSolutions. https://www.atocloud.com/our-services/salesforce-pardot
#Salesforce #PardotSolutions #SalesforcePardotImplementations #Atocloud #SalesforceCRM
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Pardot Forms And Form Handlers
Date and Time: Sunday, April 26, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda:
This is our Third webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about Forms And Form Handlers in Pardot. This Webinar series consists of 5 virtual sessions which include all the important topics from beginner level to advance. We will come up with more webinars on Pardot in our upcoming months.
Web Synergies partnerships with leading digital experience platforms like Sitecore, Episerver, and Progress Sitefinity and leading open-source content management (CMS) platforms.
Slides presented at the Phoenix Marketing Cloud Community Group giving an introduction to some of the core concepts of the Marketing Cloud Messaging & Journey products. The session cover concepts about the tool and also some tool agnositc Success Fundementals.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Intro to digital marketing, Automation tools, SFMC Editions, Basic understanding of the SFMC tool
Date and Time: Saturday, Jan 16, 2021,
11:00 AM to 12:00 PM IST
Speaker: Pankaj Namdeo
Pankaj is a Salesforce Marketing Cloud Consultant. He is also #sfmc Trainer.
Agenda:
1. Intro to digital marketing,
2. Overview of Automation tools, SFMC Editions
3. Basic understanding of the SFMC tool
4. Q & A
5. Kahoot Quiz
6. Winner Announcement
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Email Marketing using Pardot
Date and Time : Saturday, May 09, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda
This is our Fifth webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about how to setup Email Marketing using Pardot.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: SFMC: Introduction to Journey builder
Date and Time: Saturday, January 30, 2020,
11:00 AM to 12:00 PM IST
Speaker: Pankaj Namdeo
Pankaj is a Salesforce Marketing Cloud Consultant. He is also #sfmc Trainer.
Agenda:
1. Journey builder Basics
2. Types of Journeys, Journey activities,
3. Cross cloud journey, Best practices
4. Q & A
5. Kahoot Quiz
6. Winner Announcement
Accelerate SMB growth with Salesforce PardotAtocloud
B2B small businesses are powering growth with #SalesforcePardot Marketing Automation. You can also achieve results like this with Atocloud's #SalesforcePardotSolutions. https://www.atocloud.com/our-services/salesforce-pardot
#Salesforce #PardotSolutions #SalesforcePardotImplementations #Atocloud #SalesforceCRM
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Pardot Forms And Form Handlers
Date and Time: Sunday, April 26, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda:
This is our Third webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about Forms And Form Handlers in Pardot. This Webinar series consists of 5 virtual sessions which include all the important topics from beginner level to advance. We will come up with more webinars on Pardot in our upcoming months.
Web Synergies partnerships with leading digital experience platforms like Sitecore, Episerver, and Progress Sitefinity and leading open-source content management (CMS) platforms.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: TrailheaDX 2020 Global Gathering (Virtual)
Date and Time: Friday, July 24, 2020, 06:00 PM to 08:00 PM IST(7:30 AM to 9:30 AM CST)
Kelly' s Topic: Boost Your Org’s Security with Multi-Factor Authentication
Speaker: Kelly Walker
Kelly is a Senior Adoption Consultant at Salesforce.
Satya's Topic: TrailheaDX 2020 Highlights
Speaker: Satya Sekhar
Satya is a Senior Developer Evangelist at Salesforce.
Agenda
1. Introduction
2. Kelly Walker’s Session
3. Satya Shekha’s Session
4. Fun way to earn – Certification Vouchers
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
6 Sales Promotion Tips For Marketing SuccessCloud Analogy
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
How Marketing Cloud Latest Features Can Improve Your Campaign PerformanceCloud Analogy
Salesforce Marketing Cloud latest release provides a wide array of features to help you maximize the value of your business data and streamline all your activities.
You will learn more about the marketing cloud features and the benefits in this presentation.
How to optimize salesforce marketing cloud Cloud Analogy
Marketing Cloud Connect is about integration of the Salesforce Marketing Cloud instance with Sales, Community and Service Clouds. It comes with sets of functionalities that prove very useful for the sales reps, marketers and above all the clients.
Email Marketing Automation: How to Get StartedInfoClutch
Marketing automation is surely going to make life easy for organizations. It would eliminate all the human errors such as not sending the email at the right time, not including the dynamic content, not following up with customers and many more. The advantages are significantly high, which is attracting brands to adopt this technology in their business process.
If you want to know how you can use marketing automation in your process to reap the right results, this PPT. will guide you:
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
Salesforce marketing cloud top 10 mistakes digital marketers makeCloud Analogy
Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Benefits of Real Estate CRM Software | TeamWaveReshmi Menon
Benefits of Real Estate CRM Software
1. Ensure Zero Loss of Leads
2.Respond quickly to customer enquiries
3. Increase Efficiency and Productivity of the employees
4. Retain your customers
5. Maintain accuracy of Information
6. Upload and Share Contracts and Deadlines with Customers
7. Handle Drip Campaigns with ease
8. Staying updated about the whole Workflow
How is TeamWave CRM the best fit for your company?
1. TeamWave is one of the most affordable CRM available in the market.
2. It aligns sales, team, clients, projects & marketing on a single CRM platform.
3. It has specific and defined goals to manage sales, contacts, and leads.
4. G-Suite Integration and simple UI/UX puts you in a familiar setting.
5. Though robust on its own, it can be integrated with Zapier, Slacks, QB, FB, Xero, Dropbox, and more apps for all-around project management, sales and marketing suite.
6. The REST-based API allows the developers to integrate CRM, Projects & HR functionality into any system.
7. TeamWave charges flat fee of $39 /month for unlimited users, instead of per user pricing.
Aren’t these good enough reasons to choose TeamWave? Get started with the free trial right away
How can Salesforce CPQ increase the bottom line?Atocloud
Explore the Salesforce CPQ Benefits that helps your sales team to quote quickly, clear out human errors and increase growth.
For More info visit - https://www.atocloud.com/our-services/salesforce-cpq
What is Salesforce?
Why Choose Salesforce?
Top 10 Reasons to Choose Salesforce
1. Easy to Use
2. Easy to Customize
3. Cloud-Based
4. Efficient Reporting
5. Multitenant Platform
6. Integration Options
7. AppExchange Ecosystem
8. Mobile CRM
9. Customer Success Platform
10. Diverse Community
How to Start a SaaS Company in 2021 - Considering White Label Solutions | Tea...Reshmi Menon
When you plan to start a SaaS Company, tons of questions will cloud your mind. How do you start a SaaS Company? How to pick up the perfect business idea? How to hire an awesome team to built a great product for you? Are there any tools that can ease up your work? So we have got you covered in this blog by not only answering the above questions, but we also talk about white-label software and how white label partnerships can help you to scale up your SaaS Company.
Especially, now with the rapid change in the business environment because of COVID and evolving work environments, more people are in the lookout to start their own SaaS Company. The SaaS business can be highly profitable if the business achieves a “product-market” fit and unit economics are right.
You can check out the complete blog here are:
https://blog.teamwave.com/starting-a-saas-business-consider-white-label-partnerships/
Deck I used for demonstrating the power of the new SEOReseller platform for agencies. Build your agency, grow, and thrive within SEOReseller.
For more information: https://www.seoreseller.com/blog/starting-your-digital-marketing-agency-with-seoreseller
For the WordPress plugin: https://wordpress.org/plugins/sr-partner/
Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly be your next customer. Lead nurturing is exceptionally effective in articulating your value proposition to maintain, in a subtle and consistent manner, a stream of relevant information that is important for the audience to know.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: TrailheaDX 2020 Global Gathering (Virtual)
Date and Time: Friday, July 24, 2020, 06:00 PM to 08:00 PM IST(7:30 AM to 9:30 AM CST)
Kelly' s Topic: Boost Your Org’s Security with Multi-Factor Authentication
Speaker: Kelly Walker
Kelly is a Senior Adoption Consultant at Salesforce.
Satya's Topic: TrailheaDX 2020 Highlights
Speaker: Satya Sekhar
Satya is a Senior Developer Evangelist at Salesforce.
Agenda
1. Introduction
2. Kelly Walker’s Session
3. Satya Shekha’s Session
4. Fun way to earn – Certification Vouchers
It is a B2B Marketing Automation tool which help marketing teams to attract, convert and retain customers. It comprises of Automation Rules, Completion Actions and Engagement campaigns.
6 Sales Promotion Tips For Marketing SuccessCloud Analogy
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
How Marketing Cloud Latest Features Can Improve Your Campaign PerformanceCloud Analogy
Salesforce Marketing Cloud latest release provides a wide array of features to help you maximize the value of your business data and streamline all your activities.
You will learn more about the marketing cloud features and the benefits in this presentation.
How to optimize salesforce marketing cloud Cloud Analogy
Marketing Cloud Connect is about integration of the Salesforce Marketing Cloud instance with Sales, Community and Service Clouds. It comes with sets of functionalities that prove very useful for the sales reps, marketers and above all the clients.
Email Marketing Automation: How to Get StartedInfoClutch
Marketing automation is surely going to make life easy for organizations. It would eliminate all the human errors such as not sending the email at the right time, not including the dynamic content, not following up with customers and many more. The advantages are significantly high, which is attracting brands to adopt this technology in their business process.
If you want to know how you can use marketing automation in your process to reap the right results, this PPT. will guide you:
Marketing automation is one of the most significant trends gaining popularity recently among startups and large enterprises. Salesforce Pardot aims to simplify sales and marketing for business owners. Pardot offers automated assistance to help you keep track of, Customer behavior, Lead generation, SEO, Web tracking, and more.
Salesforce marketing cloud top 10 mistakes digital marketers makeCloud Analogy
Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Benefits of Real Estate CRM Software | TeamWaveReshmi Menon
Benefits of Real Estate CRM Software
1. Ensure Zero Loss of Leads
2.Respond quickly to customer enquiries
3. Increase Efficiency and Productivity of the employees
4. Retain your customers
5. Maintain accuracy of Information
6. Upload and Share Contracts and Deadlines with Customers
7. Handle Drip Campaigns with ease
8. Staying updated about the whole Workflow
How is TeamWave CRM the best fit for your company?
1. TeamWave is one of the most affordable CRM available in the market.
2. It aligns sales, team, clients, projects & marketing on a single CRM platform.
3. It has specific and defined goals to manage sales, contacts, and leads.
4. G-Suite Integration and simple UI/UX puts you in a familiar setting.
5. Though robust on its own, it can be integrated with Zapier, Slacks, QB, FB, Xero, Dropbox, and more apps for all-around project management, sales and marketing suite.
6. The REST-based API allows the developers to integrate CRM, Projects & HR functionality into any system.
7. TeamWave charges flat fee of $39 /month for unlimited users, instead of per user pricing.
Aren’t these good enough reasons to choose TeamWave? Get started with the free trial right away
How can Salesforce CPQ increase the bottom line?Atocloud
Explore the Salesforce CPQ Benefits that helps your sales team to quote quickly, clear out human errors and increase growth.
For More info visit - https://www.atocloud.com/our-services/salesforce-cpq
What is Salesforce?
Why Choose Salesforce?
Top 10 Reasons to Choose Salesforce
1. Easy to Use
2. Easy to Customize
3. Cloud-Based
4. Efficient Reporting
5. Multitenant Platform
6. Integration Options
7. AppExchange Ecosystem
8. Mobile CRM
9. Customer Success Platform
10. Diverse Community
How to Start a SaaS Company in 2021 - Considering White Label Solutions | Tea...Reshmi Menon
When you plan to start a SaaS Company, tons of questions will cloud your mind. How do you start a SaaS Company? How to pick up the perfect business idea? How to hire an awesome team to built a great product for you? Are there any tools that can ease up your work? So we have got you covered in this blog by not only answering the above questions, but we also talk about white-label software and how white label partnerships can help you to scale up your SaaS Company.
Especially, now with the rapid change in the business environment because of COVID and evolving work environments, more people are in the lookout to start their own SaaS Company. The SaaS business can be highly profitable if the business achieves a “product-market” fit and unit economics are right.
You can check out the complete blog here are:
https://blog.teamwave.com/starting-a-saas-business-consider-white-label-partnerships/
Deck I used for demonstrating the power of the new SEOReseller platform for agencies. Build your agency, grow, and thrive within SEOReseller.
For more information: https://www.seoreseller.com/blog/starting-your-digital-marketing-agency-with-seoreseller
For the WordPress plugin: https://wordpress.org/plugins/sr-partner/
Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly be your next customer. Lead nurturing is exceptionally effective in articulating your value proposition to maintain, in a subtle and consistent manner, a stream of relevant information that is important for the audience to know.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Today's marketing and sales professionals are part of the same team that shares a single mission: to enhance revenue, profit, and growth.
You may already be familiar with the ExactTarget Marketing Cloud, but what happens to those high quality leads once they become an opportunity and eventually a customer? How can you work more closely with your sales teams to continuously improve your digital marketing programs? In this session you'll understand how Sales and Marketing can work together to drive down costs while increasing revenue by creating a holistic view of the marketing and sales funnel from the first digital touch in the customer journey to final sale and beyond!
CX2016: Transform Retail Customer Engagement Across Every ChannelMaria Humphrey
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopping journey. Our panel of leading retail brands – Cabela’s, Crocs, and Hallmark Baby – will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement.
Featured Topic - Salesforce Marketing Cloud and the Customer Success Platform
To learn more about all of our office hours, go to http://p.force.com/officehours.
We no longer live in a world of batch and blast. No two customers are alike, and it's up to you as marketers to identify who your customers are, how they are engaging with your company, how you can drive further engagement, and how to measure the impact of your communications and messaging. The ExactTarget Marketing Cloud gives you easy access to CRM data across the Salesforce Clouds to create a truly personalized journey for each and every customer—whether you have 100 or 100 million. Learn how to take your ExactTarget Salesforce Integration to the next level, with simple use cases to deliver relevant, dynamic, personalized conversations and develop real relationships with your customers though every step of their customer journey.
Take full advantage of your CRM data and build 1:1 customer relationships with the powerful combination of ExactTarget Marketing Cloud and Salesforce CRM.
Seventy-five percent of customers are more loyal and spend more due to positive customer service experiences. Learn how marketers can leverage customer service insights to more effectively target and influence their audiences.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
Take full advantage of your CRM data and build 1:1 customer relationships with the powerful combination of ExactTarget Marketing Cloud and Microsoft Dynamics CRM. Learn how to leverage your tracking data in Microsoft Dynamics CRM to target and automate future communications and develop real relationships with your customers, though every step of their customer journey. We be highlighted new features and shared some fun and useful Tips & Tricks for using ExactTarget Marketing Cloud and Microsoft Dynamics CRM.
Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
Whether you're marketing a B2B or B2C business--and regardless of your company's size or industry--Salesforce has several solutions to help you achieve your goals. Join us to discover the ideal fit for your needs. In this session, we'll guide you through the questions you should ask yourself so that you can determine if you should use Pardot, Marketing Cloud, or both.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.
#CNX14 - 7 Technology Trends Transforming Customer Communication
#CNX14 - Introduction to Salesforce for Marketers
1. Track: Salesforce for Marketers
#CNX14
#CNX14
Introduction to
Salesforce for Marketers
Matt Tippets,
Sr. Director ExactTarget Marketing Cloud Integrations
mtippets@exacttarget.com
2. Track: Salesforce for Marketers
#CNX14
Safe Harbor
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of Salesforce.com, inc. could differ materially from the results expressed or implied by the forward
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our abil ity to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-alesforce.
com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of Salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for
the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward looking statements.
3. Track: Salesforce for Marketers
#CNX14
The Future of
Marketing is 1:1
Customer Journeys
Service
Sales
Apps
Analytics
Marketing
Community
4. Track: Salesforce for Marketers
#CNX14
The Only Platform for 1:1 Customer Journeys
Across Sales, Service, and Marketing
Mobile
Interactive
Experiences
Sell to
Businesses
Market to Millions
of Customers
Support all of
Your Customers
B2B & B2C Customer Support
Sales & Lead Management
Journey Builder for Connected Customers
Shared Customer Data
Salesforce 1 Customer Platform
Engage Every
Customer
Sales & Lead
Management
B2B & B2C
Customer
Support
Automated,
Personalized
Journeys
5. Track: Salesforce for Marketers
#CNX14
Customer
buys software
Contacts support
with question
Tweets about her
great experience
Shares advice in
community group
Customer sent coupon
for next purchase
6. Track: Salesforce for Marketers
#CNX14
Do you know who
your customers are?
Where are they are
in their journey?
Are you engaging them
along their journey?
Are you measuring the
impact on your goals?
Evaluating our Marketing Efforts
7. Track: Salesforce for Marketers
#CNX14
Need to Know Basis
Do you know who
your customers are?
10. Track: Salesforce for Marketers
#CNX14
• Mobile, interactive experiences
• Personalized content
• Connected to your customer data
• Drive customer loyalty
11. Track: Salesforce for Marketers
#CNX14
“With Salesforce Communities, we need
to ensure customers have a fantastic
experience, stay engaged, and
build a thriving ccoommmmuunniittyy.”
12. Track: Salesforce for Marketers
#CNX14
Where, Oh Where?
Do you know who
your customers are?
Where are they
in their journey?
14. Track: Salesforce for Marketers
#CNX14
The Customer Journey Concept
Customers interact with
organizations on journeys
that cut across individual
touchpoints that different
functions tend to optimize.
Transforming Customer Experience: From Moments to Journeys
15. Track: Salesforce for Marketers
#CNX14
• Engage customers anytime, anywhere
• Embed service into every product & app
• Build customer loyalty
• Solve cases faster with collaboration
• Improve customer satisfaction
16. Track: Salesforce for Marketers
#CNX14
“Our sales managers need a system for
with
maintaining personal relationships
auto dealers around the U.S.”
17. Track: Salesforce for Marketers
#CNX14
Question Three
Do you know who
your customers are?
Where are they
in their journey?
Are you engaging them
along their journey?
18. Track: Salesforce for Marketers
#CNX14
Goal-Oriented Customer Journeys
A sales rep calls Kelly
and extends an invite
to Connections
She receives an
SMS with an
early bird offer
Kelly receives
an email: Only
400 Spots Left!
She checks the
community group to see
reviews of past events
Kelly registers
for and attends
Connections 2014
19. Track: Salesforce for Marketers
#CNX14
• Get 360-degree views of all your
customers & Prospects
• Get better leads
• Improve close rates
• Grow sales faster
20. Track: Salesforce for Marketers
#CNX14
“We want a more cost-effective and
producers
efficient system for onboarding
with critical product information.”
21. Track: Salesforce for Marketers
#CNX14
Question Four
Do you know who
your customers are?
Where are they
in their journey?
Are you engaging them
along their journey?
Are you measuring the
impact on your goals?
22. Track: Salesforce for Marketers
#CNX14
Standard ExactTarget
Marketing Cloud &
Journey Builder
Metrics
• These are the metrics we
focus on as marketers.
• And we have the responsibility
to optimize these metrics.
ETMC will always help you
understand and optimize your
performance.
• With the cross cloud journey,
we need to broaden our view
(next slide)
23. Track: Salesforce for Marketers
#CNX14
Cross Cloud Metrics
Journey-led transformations deliver impact
across multiple dimensions.
*Transforming Customer Experience: From Moments to Journeys, 2013
+20%
Customer
satisfaction
+10-15%
Fuel revenue
growth
-15-20%
Lower cost
to serve
+20-30%
Engage
employees
34. Track: Salesforce for Marketers
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
Prizes!
$50
Starbucks
Gift Card
#CNX14
Session speaker info
@pamelacoan2
@cablemaven
35. Track: Salesforce for Marketers
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES
Also tomorrow morning is a Pardot Session with Kelly James and Apartments.com
This session will give you a great overview of how B2B businesses use Sales and Lead Management tools to optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time.