Take full advantage of your CRM data and build 1:1 customer relationships with the powerful combination of ExactTarget Marketing Cloud and Microsoft Dynamics CRM. Learn how to leverage your tracking data in Microsoft Dynamics CRM to target and automate future communications and develop real relationships with your customers, though every step of their customer journey. We be highlighted new features and shared some fun and useful Tips & Tricks for using ExactTarget Marketing Cloud and Microsoft Dynamics CRM.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRMeSavvy
Find out how to leverage on running successful email marketing campaigns directly from Microsoft Dynamics CRM. Segment email marketing campaigns, test emails before you send them, manage your subscriptions and evaluate email marketing campaigns performance.
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
For over a decade, ExactTarget has offered a comprehensive set of APIs that enable our customers to automate their email campaigns and seamlessly integrate their marketing, analytics, and other business software. Join us as we introduce core Marketing Cloud concepts, including the importance of permission and the value of relevancy, as well as the core technologies that make up the ExactTarget platform, including lists, data extensions, and AMPscript.
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRMeSavvy
Find out how to leverage on running successful email marketing campaigns directly from Microsoft Dynamics CRM. Segment email marketing campaigns, test emails before you send them, manage your subscriptions and evaluate email marketing campaigns performance.
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
For over a decade, ExactTarget has offered a comprehensive set of APIs that enable our customers to automate their email campaigns and seamlessly integrate their marketing, analytics, and other business software. Join us as we introduce core Marketing Cloud concepts, including the importance of permission and the value of relevancy, as well as the core technologies that make up the ExactTarget platform, including lists, data extensions, and AMPscript.
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
CRM in 2016 top new features to lead your company to a competitive CRM victory!Subhakar Rao Surapaneni
The presentation unfolds a sneak peek on the top new features of dynamic CRM process of 2016. It also explains how the fully integrated cloud-based features will function with a series of enhancements that will enable CRM users to govern and route issues to specific person from the specific team rather than one person act as a funnel. Further, customer engagement through CRM new features will help enterprises create long-term relationships through support from optimized sales and marketing alignment at the back-end.
Slidecast how SalesCentric Relationship Charts helps cost justification, user adoption and data accuracy to extend the power of Dynamics CRM (audio included - select green arrow at foot of slidecast window)
How to optimize salesforce marketing cloud Cloud Analogy
Marketing Cloud Connect is about integration of the Salesforce Marketing Cloud instance with Sales, Community and Service Clouds. It comes with sets of functionalities that prove very useful for the sales reps, marketers and above all the clients.
What is Salesforce?
Why Choose Salesforce?
Top 10 Reasons to Choose Salesforce
1. Easy to Use
2. Easy to Customize
3. Cloud-Based
4. Efficient Reporting
5. Multitenant Platform
6. Integration Options
7. AppExchange Ecosystem
8. Mobile CRM
9. Customer Success Platform
10. Diverse Community
We no longer live in a world of batch and blast. No two customers are alike, and it's up to you as marketers to identify who your customers are, how they are engaging with your company, how you can drive further engagement, and how to measure the impact of your communications and messaging. The ExactTarget Marketing Cloud gives you easy access to CRM data across the Salesforce Clouds to create a truly personalized journey for each and every customer—whether you have 100 or 100 million. Learn how to take your ExactTarget Salesforce Integration to the next level, with simple use cases to deliver relevant, dynamic, personalized conversations and develop real relationships with your customers though every step of their customer journey.
Take full advantage of your CRM data and build 1:1 customer relationships with the powerful combination of ExactTarget Marketing Cloud and Salesforce CRM.
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
CRM in 2016 top new features to lead your company to a competitive CRM victory!Subhakar Rao Surapaneni
The presentation unfolds a sneak peek on the top new features of dynamic CRM process of 2016. It also explains how the fully integrated cloud-based features will function with a series of enhancements that will enable CRM users to govern and route issues to specific person from the specific team rather than one person act as a funnel. Further, customer engagement through CRM new features will help enterprises create long-term relationships through support from optimized sales and marketing alignment at the back-end.
Slidecast how SalesCentric Relationship Charts helps cost justification, user adoption and data accuracy to extend the power of Dynamics CRM (audio included - select green arrow at foot of slidecast window)
How to optimize salesforce marketing cloud Cloud Analogy
Marketing Cloud Connect is about integration of the Salesforce Marketing Cloud instance with Sales, Community and Service Clouds. It comes with sets of functionalities that prove very useful for the sales reps, marketers and above all the clients.
What is Salesforce?
Why Choose Salesforce?
Top 10 Reasons to Choose Salesforce
1. Easy to Use
2. Easy to Customize
3. Cloud-Based
4. Efficient Reporting
5. Multitenant Platform
6. Integration Options
7. AppExchange Ecosystem
8. Mobile CRM
9. Customer Success Platform
10. Diverse Community
We no longer live in a world of batch and blast. No two customers are alike, and it's up to you as marketers to identify who your customers are, how they are engaging with your company, how you can drive further engagement, and how to measure the impact of your communications and messaging. The ExactTarget Marketing Cloud gives you easy access to CRM data across the Salesforce Clouds to create a truly personalized journey for each and every customer—whether you have 100 or 100 million. Learn how to take your ExactTarget Salesforce Integration to the next level, with simple use cases to deliver relevant, dynamic, personalized conversations and develop real relationships with your customers though every step of their customer journey.
Take full advantage of your CRM data and build 1:1 customer relationships with the powerful combination of ExactTarget Marketing Cloud and Salesforce CRM.
Purpose: Apply industry best practices gained from ISO 9001, CMMI, and ITIL to improve your proposal management processes.
ITIL = Information Technology Infrastructure Library
ISO = International Organization for Standardization
CMMI = Capability Maturity Model Integrated
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Discover the how-to’s of ‘Getting Started in this hands on Cloud Services workshop. See how to coordinate email marketing efforts with the Marketing Cloud to help new platform users get up, running, and sending 1:1 emails with the Marketing Cloud.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
CRM 2015 Release Preview Guide
- Microsoft Dynamics CRM 2015
- Microsoft Dynamics CRM Online (2015 Update)
- Microsoft Dynamics Marketing (2015 Update)
- Microsoft Social Listening (2014 R2)
NOTE:
The Microsoft guidance included in this document reflects current release objectives as of September 2014.
CONTENTS
Introduction 03
Key Investment Overview 04
Marketing 04
Sales 09
Customer Service 13
Social 15
Platform 16
Conclusion 20
CNX16 - Getting Started with Social StudioCloud_Services
Learn how to coordinate your Social Media Channels with the Social Studio through our hands on workshop. This session will demonstrate the power of combining Analyze, Publish and Engage into one tool.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Similar to Getting the Most Out of Microsoft Dynamics CRM Integrations (20)
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
4. Safe Harbor
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of Microsoft Dynamics.com, inc. could differ materially from the results expressed or implied by the forward
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product
or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
alesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of Microsoft Dynamics.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Microsoft Dynamics.com, inc. assumes no obligation and does not intend to update these forward looking statements.
7. 1. Learn how to personalized, targeted emails.
2. Best practices and simple use cases for success
3. New features available now in the integration
Key
Takeaways
8. • What version of Microsoft Dynamics
are you are using today?
Poll Question #1
15. Execute your email campaigns
without data synchronization
Send emails to individual Accounts,
Leads, Contacts, Marketing Lists,
Campaigns, and custom entities
See individual and aggregate tracking
results in Microsoft Dynamics CRM
Integrate – Sending from Microsoft Dynamics
17. Four Questions to Ask Yourself
Do you know
who your
customers are?
Do you know
where they are in
their journey?
Are you driving
engagement to move
them along that
journey?
Are you able to
measure the
impact on your
business goals?
18. • Are you taking advantage of Microsoft
Dynamics Workflow to send ExactTarget
Emails to automate your customer
journeys?
Poll Question #2
19. Marketing Automation
Possible Use Cases
Lead Nurturing
Subscription / Membership
Management
New Account Activation
Password Resets
Transaction Confirmations
Create automated marketing
interactions with your
customers and prospects
20. Build Individualized Relationship with each Prospect
Customer Journey
Send a three-part welcome series:
• Confirm their subscription and
set expectations
• Gather preferences
• Provide an incentive
• Drive Engagement Acquire Onboard Engage Retain
21. Work smarter and focus efforts
on the right subscribers
Engagement Based on Interactions
22. A/B Testing
Send to a Microsoft Dynamics Report
or Campaign and use ExactTarget A/B
Testing to automatically randomize
segments, measure and select the
best option, and send the winning
email to the remaining subscribers
23. A/B Testing: Test Everything
Create an A/B Test
email from the
ExactTarget
Marketing Cloud
Select a marketing
list or Campaign;
then run the test
ExactTarget randomly
selects Contacts from
your report to receive
sample A and sample B
Automatically
monitor the
performance
of each sample
The system will
determine a winner
based on the selected
metric–Open Rate or
Click-through Rate
The winning email is sent
to the remaining Contacts
from the marketing list
25. • Approval process
Ensures each email
send is correct before
sending
Send Approval
Approve/deny email sendsDesignate approver View sends awaiting approval
26. Letterhead Sends
• Send to a single person
using a branded template
• Quickly and easily send
professional custom emails
Create template in ETMC
Create email in Microsoft Dynamics
Client receives branded email
27. Event Management
• Increase attendance with
sophisticated marketing
campaigns
• One click RSVP option
• Dashboard to view metrics and
trends across all your events
• Easily export RSVP lists
28. Performance
Tracking &
Interactions
• Customers can drill down for detailed
subscriber data and easily add/create a
marketing list for those subscribers
• Your team now has one place to measure,
analyze, and optimize campaign
performance
• Easily view click through rates by campaign,
email send, and open rates—all the way
down to links that were clicked
29. Interactions organized by where customers
are in their journey with your brand
Marketing Lifecycle Stages
34. Upcoming Webinars:
August 19th @ 2:00 pm EDT
Connecting the Clouds to Drive the
Customer Journey
http://www.exacttarget.com/resource-center/webinars
August 21st @ 12:00 pm EDT
Love at First Site: Charm Customers into
Loving your Brand
August 26th @ 12:00 pm EDT
5Trends for Designing an Effective
Customer Onboarding Strategy
August 28th @ 12:00 pm EDT
Refresh your Approach to 1:1 Marketing: Elevate
the Discussion with Personalization
Learn more:
35. Experience Digital Marketing Like Never Before
Join the journey at Connections 2014—transforming customer
interactions into exceptional brand experiences for your business
For one incredible week, the world’s best marketers come together to:
Explore emerging
connected
technologies
Hear from the
brightest innovators
and biggest brands
Experience
world-class education
and entertainment
exacttarget.com/connections
September 23-25
Editor's Notes
Before we dive in, let’s start out with a Poll question. You should see the polling questions on the right side of your screen, we’d like to know, assuming the majority of our callers here today are also microsoft