This document outlines strategies for expanding a gaming business into the Turkish market through inbound marketing. It discusses using content marketing to generate relevant content and distribute it across websites, social media, and with media partners and influencers. A key strategy is localizing content and games for the Turkish audience in their language. Outreach to gaming media can help coverage of a company's games spread before rivals. Additional services mentioned include SEO, social media management, localization, and paid advertising consulting.