The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
Where we are with marketing ROI measurement Michael Wolfe
This article discusses current state of affairs for marketing ROI measurement. There is dissatisfaction with the status quo and this article outlines a completely new approach.
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
Where we are with marketing ROI measurement Michael Wolfe
This article discusses current state of affairs for marketing ROI measurement. There is dissatisfaction with the status quo and this article outlines a completely new approach.
The Annual Planning Process & Social/Digital MediaGemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
Today's Media Planning and Buying LandscapeRenoTahoeAMA
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
The Case for Video Interviewing: The Tesco Bank ExperienceSonru
Rae Ranasinghe, Resourcing Manager - Volume and Graduate Recruitment examines the case for video interviewing in your recruitment process, specifically in relation to the Tesco Bank experience of Sonru Video Interviewing.
The Annual Planning Process & Social/Digital MediaGemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
Today's Media Planning and Buying LandscapeRenoTahoeAMA
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape.
Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.
The Case for Video Interviewing: The Tesco Bank ExperienceSonru
Rae Ranasinghe, Resourcing Manager - Volume and Graduate Recruitment examines the case for video interviewing in your recruitment process, specifically in relation to the Tesco Bank experience of Sonru Video Interviewing.
50 Shades of Fuzzing by Peter Hlavaty & Marco GrassiShakacon
Graphic drivers and their related code are an essential component in every modern operating system. This particular component involves especially complex logic and a huge amount of code, simply because it must handle equally complex tasks.
As we know from history and experience huge and complex code is often also a security risk. Last but not least, in almost all the popular modern operating system, graphics code and logic is running in a highly privileged context such as the kernel, or even in a higher context, such as VMWare graphics component, which essentially implements your graphic card outside the guest into a host process.
Any mistake made into this highly privileged code can lead to a fatal outcome, especially considering that it is often reachable from interesting sandboxes, such as the browser ones. We will go through the internals for various graphic systems, to show similarities and differences, such as windows heart of graphics aka win32k, then OSX/iOS IOKit, and finally, WMWare emulated GPU graphic subsystem. We can then switch gear and showcase some vulnerabilities in these scenarios, discuss effective fuzzing methodologies both specific to a particular target and generic principles of fuzzing graphic subsystems as well.
Hiring Great People: how we improved our recruiting process to build and grow...Pietro Di Bello
Getting the right people will help create a great team, and will let it grow healthy. Moreover, it will keep it rooted in your company culture, and sustaining that same culture in turn.
Nevertheless, too often recruiting is overlooked or completely delegated to HR or external recruiting agencies.
In this session I’ll share our experience in building our actual recruitment process, how we got to this recruitment workflow, what lessons we’ve learned and what are the key elements of a recruitment process. I’ll also examine some differences compared to a more “traditional” way of selecting and assessing people.
Gestione del Product Backlog: un decluttering efficaceSusanna Ferrario
Il tema del riordino è di moda. Alcune delle pratiche suggerite per la gestione degli spazi fisici possono risultare efficaci anche nella gestione del Product Backlog, in particolare quelli di grandi dimensioni.
“Riordinare non necessita di complesse classificazioni. Le azioni fondamentali da eseguire sono due: buttare via ciò che non serve e trovare una collocazione a quello che rimane.”
Nella presentazione ripercorriamo alcuni dei problemi più comuni nella gestione di un Product Backlog affollato e vedremo come le pratiche di decluttering possono offrire un valido ausilio per eliminare gli item inutili e riconsiderare quelli con un effettivo valore.
Investments and actions during and after covid 19Jukka Veteläinen
During this time when government is forced to make rapid decisions about our health we marketers easily fall into the trap of thinking fast and reacting to the situation without proper analysis.
As our focus tends to be on communication as the fastest and easiest way to for us to react, we might forget the other pieces in marketing toolbox.
This document will give you guidance on
1. What marketing actions will benefit brands the most now and in the near future?
2. What are the implications of stopping advertising? What will they be in the longer term?
3. And do consumers even want brands to stop advertising at this time?
The State of Inbound Marketing - HubSpot Report - January 2009Steven Duque
The State of Inbound Marketing offers readers three key findings:
#1 Inbound marketing channels deliver a dramatically lower cost-per-sales lead than outbound channels.
Respondents that spent more than 50% of their marketing budget on inbound marketing consistently reported a lower cost-per-sales lead than those that spent 50% or more on outbound marketing. In fact, inbound marketing-dominated organizations experience a 61% lower cost-per-lead than outbound marketing-dominated organizations.
Businesses are responding by allocating a greater portion of their budget to inbound marketing. Currently, 37% of business’ lead-generation budget is dedicated to inbound marketing, whereas 30% is dedicated to outbound marketing efforts. We expect this gap to widen significantly over time.
#2 Blogs lead other social media categories in terms of importance to business.
Blogs are frequently cited as the most useful type of social media marketing, with 75% of those familiar with their business’ blogging efforts saying they are ‘useful,’ ‘important,’ or ‘critical’ to their business. MySpace finished last in terms of importance of those that use the service for business purposes.
#3 Small businesses are most aggressively allocating lead generation budgets to blogging, social media and search engine optimization.
Realizing that inbound marketing techniques ‘level the playing field’ with the bigger budgets of larger competitors, small businesses are spending a 180% greater portion of their budgets on blogging/social media and 36% greater portion of their budgets on search engine optimization than businesses with 50 employees or more.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Transnational BankPublic Relations and Advertising Strategic.docxturveycharlyn
Transnational Bank
Public Relations and Advertising Strategic Plan
MKTG320-1801A-01
Introduction
Skillful PR marketing, and advertising
Strategy implementation
Potential customers
Perhaps provide an orientation to the strategic objectives of the bank?
Skillful public relations, advertising, and marketing plans have resulted into business recording major improvements in terms of revenue accumulation and consumer base. Determining potential clients and implementing appropriate strategies to enhance consumer loyalty is of significance. Therefore the management board is advised to observe appropriate marketing strategies to facilitate growth.
2
Strategic Planning
Advertising
Public relations
Market promotion
Strategic objectives
Advertising, public relations and sales management offers promotion strategies for various banks and financial institutions that can promote their online reputation in the market and obtain new customers. Advertising managers usually direct an organization’s promotional and advertising campaign. Banks to aim to achieve their goal of improving their revenue and this can only be obtained through the achievement of having a proper promotional campaign to achieve a larger customer base.
3
Marketing Objectives
Specific
Measurable
Achievable
Realistic
Timed
You must apply the SMART framework to your marketing objectives.
The SMART methodology indicates that a business should develop specific, measurable, achievable, realistic, and timed objectives. Specific objectives focus on one goal at a time hence the bank’s main focus will be effective public relations and advertising. Measurable objectives determine the bank’s marketing success in terms of units of measure like return on investments. The bank’s long term goals for penetrating new target markets is both achievable and realistic since it has been in business for the last 30 years hence enjoys the benefit of market experience.
4
Target Segment Identification
Unprofitable market segment
Psychographic needs
Provide loans
Proper advertising
So is your new target segment the current customers? In what way is it new?
Since the current marketing strategy is to utilize the existing customers to help penetrate new markets, the bank should grow outside its present unprofitable market segment. Basing on the psychographic needs and the emergence of mega banks with large equities, the bank should invest more, provide loans and high end savings to boost its relationship with its current standard banking customers in its segment through advertising.
5
Target Segment Comparison With Current Target Segment
Deriving great financial value
Establishing a robust market share
High end savings
Accrue more revenues
So is your new target segment the current customers? In what way is it new?
The current target segment for the bank is standard. Services offered include savings accounts, checking accounts, CD’s, and loans. However, since the bank plans to establis ...
How do you know how much to spend when developing a media budget for your brand? Learn the key questions you need to answer when deciding how much to allocate to your marketing budget for advertising.
Hi, I'm Colin, a hugely experienced Strategy Director with a proven track record in shaping and executing award-winning brand, communications and digital strategies. freelance UX & Strategy.
I have a diverse background, spanning client-side, creative and media agency roles, which enables a consultative approach, joined-up strategic thinking and ensures the customer is placed at the heart of the solution. I have specialisms in Automotive, B2B, Financial Services, Behavioural Economics, CRM and integrated marketing strategies
The State of Digital Advertising for Multi-Location BusinessesNetsertive
What are multi-location marketers focused on in 2020 and beyond? Check out our in-depth report for insights, trends, and opinions of the current state of digital advertising for multi-location businesses across the U.S. We cover new and existing trends to determine what marketers are prioritizing for their multi location businesses.
Fighting for your Economic Development Marketing BudgetHeather @ Rain
Despite fierce competition among communities for the same “hot” sectors and a shrinking pool of skilled workers, it seems that winning support for marketing activities is getting tougher instead of easier.
Marketing can be tough to conceptualize, difficult to measure, and is usually the first on the chopping block when it’s time to reduce spending. This white paper will examine these challenges and provide concrete responses and strategies for addressing them.
Similar to CMO Survey Results (Forbes Insights) (20)
Отчет для партнеров и спонсоров DrupalCamp Kyiv2009Anna
С 28 по 29 августа в Киеве прошла конференция для веб-разработчиков DrupalCamp Kyiv 2009, которая собрала более 200 участников из Украины, России, Беларуси и Молдовы. В свободной атмосфере баркемпа встретились разработчики, дизайнеры, менеджеры веб-студий и представители ИТ компаний, использующих Drupal.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
1. The Role of the CMO:
Marketing Strategies for 2010
November 2009
2. About the Survey
The survey was fielded between October 13, 2009 and November 13,
2009 among four separate audiences:
• Attendees of the 2009 Annual CMO Summit;
• The Forbes Advisory Panel, an opt-in panel of senior executive Forbes subscribers
surveyed regularly on business trends, ideas and issues;
• Forbes.com users, a subscriber database consisting of business decision-makers
who have registered on the Forbes website; and
• Marketing executive members of ExecuNet, a membership-only networking and
career organization for executive leaders
Forbes subscribers (members of the Advisory Panel and Forbes.com)
received the survey via email; ExecuNet respondents were invited to
participate in the survey via the Marketing Roundtable, a moderated
members-only group of senior marketing executives
A total of 114 responses were received; 72 were Forbes-affiliated and 42
were members of ExecuNet
2
3. More than half of respondents’ media budgets are less
than $1 million; nearly one-quarter are $5 million or
more
Approximate size of total media budget
Total respondents
Estimated
average budget
approximately
$5.2 million
3
Q1. What is the approximate size of your total media budget? N=114
4. Of those with budgets of $5 million or more,
one-third have between $10- and $20 million;
3 in 10 have more than $30 million
Respondents with marketing budgets of $5 million or more
N=27
4
Q1. What is the approximate size of your total media budget? N=27
5. One-third of respondents expect their marketing
budgets to increase in 2010; 6% anticipate an increase
of 20% or more
Expected change in marketing budget, FY10 v. FY09
Total respondents
Decrease
Increase
5
Q2. Compared to fiscal year 2009, to what extent do you expect your organization’s marketing budget to decrease, stay about the same or increase in fiscal year 2010? N=114
6. 6 in 10 respondents with marketing budgets of $5
million or more anticipate budget increases in 2010;
11% foresee increases of 20% or more
Expected change in marketing budget, FY10 v. FY09
Total respondents v. Respondents with $5MM+ budgets
Decrease
Increase
6
Q2. Compared to fiscal year 2009, to what extent do you expect your organization’s marketing budget to decrease, stay about the same or increase in fiscal year 2010? N=114, N=27
7. Social media, SEO, online display on branded sites, PR and WOM
are the top areas total respondents expect to receive a higher
percentage of marketing spend over the next 6 months (blue);
traditional media – most notably, print publications – will see the
biggest declines (red)
Plans for allocation of marketing spend over the next 6 months,
Increase in allocation (blue) vs. Decrease in allocation (red)
Total respondents
7
Q3. How do you see your organization’s marketing spend allocation changing over the next six months? N=114
8. Respondents with $5MM+ marketing budgets are far
more likely to plan to increase marketing spend on
paid search, television and online display on portals,
while total respondents are likelier to look to WOM
Plans for allocation of a higher percentage of marketing spend over the next 6 months
Total respondents v. Respondents with $5MM+ budgets
8
Q3. How do you see your organization’s marketing spend allocation changing over the next six months? N=114, N=27
9. Respondents are least likely to spend any current
marketing dollars on traditional media: TV, radio,
outdoor and print newspaper
Media types for which there is no currently marketing spend allocation
Total respondents
9
Q3. How do you see your organization’s marketing spend allocation changing over the next six months? N=114
10. Total respondents are far less likely to allocate any
marketing budget on a much wider range of media
types than are those with $5MM+ budgets; WOM is
the sole exception
Media types for which there is no currently marketing spend allocation
Total respondents v. Respondents with $5MM+ budgets
10
Q3. How do you see your organization’s marketing spend allocation changing over the next six months? N=114; N=27
11. Respondents with $5MM+ budgets tilt more toward
measurement and accountability over the “Big Idea” as
the most important aspect of a marketing campaign;
total respondents are more evenly split
Most important aspect of marketing program
Total Respondents $5MM+
11
Q4. Which of the following is more important to your marketing program? N=114; N=27
12. Advertising, research and PR are the top areas
falling under the purview of marketing, followed
distantly by internal communications and CSR
Areas falling within responsibility of marketing group
Total respondents
12
Q5. Which of the following areas fall within your responsibility as Chief Marketing Officer? (Please select all that apply) N=114
13. Respondents with $5MM+ budgets unanimously count
advertising as a marketing responsibility, and 9 in 10 also point
to market research; PR, internal communications and CSR follow
distantly, at a significantly lower rate than for total respondents
Areas falling within responsibility of marketing group
Total respondents
13
14. Social media seen as the single-most promising form of new media
that will be a useful tool for marketing in an unaided question,
followed distantly by mobile applications; respondents with
$5MM+ budgets tilted heavily toward social media and mobile
applications
Most promising or experimental new form of media seen as a
useful tool for marketing initiatives in the coming years
N=72, N=21
Media type Total Respondents $5MM+
Social media/networking 31 11
Mobile applications 9 6
Measurement/analytics 6 1
Search engine marketing 5 1
Behavioral targeting 3 1
14
Q6. What do you feel is the single-most promising or experimental new form of media that will be a useful tool for your marketing initiatives in the coming years? (open-ended) N=72; N=21
15. Total respondents’ primary concerns about tracking consumer
behavior focus on getting a return on their investment
(effectiveness and usefulness), far more so than government
regulation and consumer privacy issues
Level of concern about aspects of tracking consumer behavior for data mining purposes
Total respondents
15
Q7. How concerned are you about tracking consumer behavior for data mining purposes when it comes to each of the following? N=114
16. Marketing executives with $5MM+ budgets were notably less
concerned with nearly all aspects of tracking consumer behavior,
with the exception of privacy issues
Level of concern about aspects of tracking consumer behavior for data mining purposes,
“Extremely Concerned”
Total respondents v. $5MM+
16
Q7. How concerned are you about tracking consumer behavior for data mining purposes when it comes to each of the following? N=114; N=27
17. Demographics, Total Respondents
Title Company Size Company Revenue
65% VP or above One-quarter of respondents from Average company size
enterprise-sized companies approximately $1.7 billion
Q8. Which of the following best describes your title? N=114
Q9. Which of the following ranges most closely represents the total number of employees in your organization worldwide? Your best estimate is fine. Please select one response only. N=114
17
Q10. Which of the following categories represents your organization’s enterprise-wide annual revenue (across your worldwide organization, including all of its branches, divisions, and subsidiaries)
for your most recent fiscal year? Please select one response only. N=114
18. Demographics, $5MM+ budget
Title Company Size Company Revenue
78% VP or above 6 in 10 respondents from Average company size
enterprise-sized companies approximately $4.5 billion
Q8. Which of the following best describes your title? N=27
Q9. Which of the following ranges most closely represents the total number of employees in your organization worldwide? Your best estimate is fine. Please select one response only. N=27
18
Q10. Which of the following categories represents your organization’s enterprise-wide annual revenue (across your worldwide organization, including all of its branches, divisions, and subsidiaries)
for your most recent fiscal year? Please select one response only. N=27
19. Questionnaire
1. What is the approximate size of your total media budget?
2. Compared to fiscal year 2009, to what extent do you expect your organization’s marketing
budget to decrease, stay about the same or increase in fiscal year 2010? Please select one
response only.
3. How do you see your organization’s marketing spend allocation changing over the next six
months?
4. Which of the following is more important to your marketing program?
5. Which of the following areas fall within your responsibility as Chief Marketing Officer? (Please
select all that apply)
6. What do you feel is the single-most promising or experimental new form of media that will be a
useful tool for your marketing initiatives in the coming years? (open-ended)
7. How concerned are you about tracking consumer behavior for data mining purposes when it
comes to each of the following?
8. Which of the following best describes your title?
9. Which of the following ranges most closely represents the total number of employees in your
organization worldwide? Your best estimate is fine. Please select one response only.
10. Which of the following categories represents your organization’s enterprise-wide annual
revenue (across your worldwide organization, including all of its branches, divisions, and
subsidiaries) for your most recent fiscal year? Please select one response only.
19