Researching potential event sponsors and benefits to certain choices.

1. Luis Marciaga
Selected Festival: Pure Portland
Company #1: Monetary support from a large national brand with a headquarters or
regional office within 50 miles of the event site.
Name of the company and
location:
Nike Inc.
Beaverton, Oregon
What is the connection to the
festival that you selected?
Nike defines themselves as an athletics outdoor company
that makes the gear needed for the event and believes in
helping people through motion (Nike, 2020).
What is the connection to the
target audience of the festival
that you selected?
The connection to the target audience is in the company’s
love for the outdoors and the activities that require sports
gear.
What other events have they
supported locally or nationally?
Great American Cross-Country Festival (National, 2020)
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
The company is in the news revolving around its new push
in sustainability for its sneakers and its recent support of
current activismmatters. This behavior puts it in line with
the target audience’s expectations of how companies
should respond to the current state of the world (Nike,
Converse, 2020).
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)
While the answer was no for the question above, another
company that stands out is the U.S. Bank, a company that
proudly proclaims sponsoring events such as this one
(Corporate, 2019).
Company #2: Non-AlcoholicBeverage Sponsor – Water, Sports Drink, Soft Drink, Flavored
Water, etc.
Name of the company and
location:
Portland Beverage
Portland, Oregon
Where do they distribute that
beverage locally?
They are a local beverage dispenser, so all their distribution
is local only.
Which specific beverage would
be requested?
Their in-house Bridge City soda with real cane sugar
(Bridge, 2020).
What is the connection to the
festival that you selected?
They are a local distributer with a vested interest in
growing their local Portland area.
What is the connection to the
target audience of the festival
that you selected?
The connection is in the fact that it is a home-grown local
business that most liberals in that age range enjoy
supporting due to its locality.

2. What other events have they
supported locally or nationally?
They have not yet sponsored anything of note but seem
eager to gain opportunities to help their local communities
and work with them.
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
I could not find any news regarding them, probably due to
their small size.
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)
Another company that I found that can suit this, but is less
locally driven, is EartH2O. They have been in news that
more positively aligned with the target market, but the
reason they weren’t chosen is because going more local
will be more valuable, and Portland Beverage offers a
wider variety of beverage choices (Earth2o, 2015).
Company #3: Media: A local publication orradio station
Name of the publication or
radio station?
Portland Tribune
If radio: What is the format of
the station? (ie. adult
contemporary, news talk)
N/A
If radio: Who is the listenership
of the station? (Who listens to
the station?)
N/A
If a publication: What is the
main focus of the publication?
(ie. daily news, the arts, local
college paper)
The main focus of the Portland Tribune is to publish articles
and pieces on the daily news about local happenings and
noteworthy events (Portland Tribune, 2020)
If a publication: What is the
frequency of the publication?
(ie. daily, weekly, quarterly,
semi-annually)
The Portland tribune makes articles and posts daily,
primarily through their website, though they do still print
where there is demand.
If a publication: Where is it
distributed? Who is the
readership? (Who reads the
publication?)
The publication is distributed online primarily, but also
within the greater Portland area, such as Hillsboro,
Beaverton, Sandy, Milwaukie, and Newberg. Their
readership is made up of an older audience, with strong
interests in local happenings (Portland Tribune, 2020).

3. What is the connection to the
festival that you selected?
They make it their business to cover all local events and
enjoy being involved in the growth of the greater Portland
area, making them a great choice for a local event such as
this.
What is the connection to the
target audience of the festival
that you selected?
They are the main local published news and since the event
is trying to bring in members of the local community, this is
a strong asset for spreading the news.
What other events have they
supported locally?
They recently supported the local Spartan Race Portland
2020 event (Spartan, 2020).
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
Being a news publisher, they are under the same scrutiny
most news publications are under at the moment with all
the movement politicly happening around the country, but
I believe that being that they lean towards the liberal side
of the spectrum, it should not be a problem with the
event’s target audience, as it is in line with the area’s
political views (Portland Tribune, 2020).
If the answer is yes to the
answer above, what are the
competitors that you would
explore to reach out to? (A
listing is appropriate)
N/A But if we were to look for a radio station instead,
Northwestern Outdoor Radio Station would be in strong
consideration (Northwestern, 2020).
Company #4: Monetary support from a small local business with no more than two
locations in the area.
Name of the company and
location:
The Clymb
Portland, Oregon
What is the connection to the
festival that you selected?
They are an outdoor apparel store, and as the event is
based on outdoor activities, it works well (Clymb, 2020).
What is the connection to the
target audience of the festival
that you selected?
They sell the outdoor gear that the audience likes to use as
well as the style that tends to be prevalent of the people
who prefer an outdoors lifestyle.
What other events have they
supported locally?
They have not sponsored anything of note.
Are they currently in the news
(local or national)? If so, what
did you find? Would that news
impact the target audience’s
view of the company
negatively?
N/A
If the answer is yes to the
answer above, what are the
competitors that you would
N/A

4. explore to reach out to? (A
listing is appropriate)

5. References:
Bridge City Soda. (n.d.). Retrieved July 15, 2020, from http://portlandbeverage.com/bridge-city-
soda
The Clymb About Us. (2020). Retrieved July 15, 2020, from
https://www.theclymb.com/about.aspx
Corporate sponsorship at U.S. Bank. (2019, December 17). Retrieved July 15, 2020, from
https://www.usbank.com/about-us-bank/community/corporate-sponsorship.html
EartH₂O Causes and Events. (2015, December 15). Retrieved July 15, 2020, from
https://earth2o.com/causes-and-events/
National Scholastic Sports Foundation. (n.d.). Great American Cross Country Festival: National
Scholastic Athletics Foundation. Retrieved July 15, 2020, from
https://www.nationalscholastic.org/gacc
Nike Purpose. (2020, July 10). Finding Wellness in Motion. Retrieved July 15, 2020, from
https://purpose.nike.com/finding-wellness-in-motion
Nike, Converse and Jordan Brand Discuss the Future of Sustainable Design and Innovation.
(2020, July 14). Retrieved July 15, 2020, from https://news.nike.com/news/nike-converse-
and-jordan-sustainable-design-and-innovation-2020
Northwestern Outdoors Radio. (2020). Retrieved July 15, 2020, from
http://northwesternoutdoors.com/a_radio_station_near_you
Portland Beverage About Us. (2020). Retrieved July 15, 2020, from
http://portlandbeverage.com/about-us
Portland Tribune Home. (2020). Retrieved July 15, 2020, from https://pamplinmedia.com/
Spartan Race Portland Sprint 2020. (2020). Retrieved July 15, 2020, from
https://www.pamplindigitalmedia.com/events/?_ev_id=503351_spartan_race_portland_
sprint_2020