Market Overview 2009

Albany, NY Market Overview The Media Choice of New York’s Capital Region June 2009

[object Object],[object Object],MSA DMA + Sources: Demographics USA 2008, economy.com September 2008 NYC is 3 hours South Boston is 3 hours East Montreal is 3 hours North ,[object Object],[object Object],[object Object],[object Object]

Poised for growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Based on AMD’s effect in Austin, TX

Retailers see Albany as an excellent market to invest in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not a Typical Upstate NY Economy ,[object Object],[object Object]

Albany leads upstate in major economic growth indicators Sources: Population, U.S. Census Bureau Housing permits, U.S. Commerce Dept. Employment, NYS Dept. of Labor Home value, U.S. Census Bureau +4.5% 4.4% 5.0% 3.8% 2006 Unemployment Rate +17% +16% +14% +46% Median Home Value (02-06) +4.1% +1.1% +0.15% +12.4% Private sector employment +4.1% +2.4% +1.2% +9.3% Total employment +27% +62% +55% +114% New res. housing permits -14,338 +1,566 -60,365 +20,518 Population Syracuse Rochester Buffalo Albany Change from 1995-2006 Unless otherwise noted

Over 1 million adults reside in the Albany/Schenectady/Troy DMA Source: 2009 Scarborough Research Feb ’08 to Jan ‘09 62% live in the MSA Adult Population by County Hamilton Warren Fulton Montgomery Greene Columbia Washington Bennington Co. Berkshire Co.

Over 561,000 households in the Albany/Schenectady/Troy DMA Households by County Source: 2009 Scarborough Research Feb ’08 to Jan ‘09 Hamilton Warren Fulton Montgomery Greene Columbia Washington Bennington Co. Berkshire Co.

Mass Reach, Local Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your ad here! Source: 2009 Scarborough Research Feb ’08 to Jan ‘09

The Online Leader Sources: 2008 Media Audit, Omniture site catalyst timesunion.com WNYT News-9 WTEN 45% of online adults in the Albany MSA have visited timesunion.com in the past month monthly page views 20,000,000 dynamic demographics ,[object Object],[object Object],[object Object],Timesunion.com ranks 1 st in unique visitors

Advantage ,[object Object],Source: comScore Media Metrix, January 2008 We reach of online adults in the Albany DMA Total Online Users In the Albany DMA 760,000 Y! + timesunion.com Unduplicated Reach 602,460 79%

BT ,[object Object],Yahoo! can target over 100 segments and geo and demo target too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Search Engine Marketing @plan Market Surveys, 2007 Scarborough Research 2008 E-marketer, Nov 2007 Paid Search Results 40% of clicks occur on paid results

Market to busy professionals with Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 Scarborough Research Aug ’07 to Jul ‘08

Niche Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object]

Market Overview 2009

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