2. Baltimore Sun Media Group is the region’s leading source
of news and information, reaching more than
1.3 million readers weekly.
LOCAL MARKET DOMINANCE
3. Reach more potential customers with
The Baltimore Sun Media Group.
3
Daily’s
5
Websites
22
Community
Newspapers
17
Digital
Newsletters
4
Magazines
4
Magazines:
Howard and
Harford
4. The Baltimore Sun
Annapolis Capital
Carroll County Times
The Aegis
APG News
Arbutus Times
WKND
City Paper
Carroll Eagle
Catonsville Times
Columbia Flier
Maryland Gazette
Bowie Blade News
Crofton West Co Gazette
Howard County Times
The Jeffersonian
Laurel Leader
North County News
Northeast Booster/Reporter
Owings Mills Times
The Record
Soundoff!
Towson Times
Mason Dixon Marketplace
Harford Magazine
Howard Magazine
Capital Style
Weekender
Sunday Select (ACAP)
Sunday Choice (CCT)
Baltimore At Home
Women to Watch
Top Workplaces
The Evening Sun
Breaking News Alerts
Dish Baltimore
Travel
Weekend Watch
At Home
Health & Wellness
Reader SunShots
Columbia Today
Bel Air Today
Orioles Insider
Daily Top Stories (Cag Gaz)
Afternoon Update (Cap Gaz)
Breaking News Alerts (Cap Gaz)
High School Sports (Cap Gaz)
Entertainment (Cap Gaz)
Opinion (Cap Gaz)
baltimoresun.com
Capital/Gazette.com
Carrollcountytimes.com
Citypaper.com
cars.com
NEWSPAPER MAGAZINE E-NEWSLETTER WEBSITES
The Baltimore Sun Media Group Portfolio
6. UNIQUELY INTERACTIVE
Responsive Website
#1
Visited News and Information website in the region
37.5 MILLION
Page views per month
5.4 MILLION
Unique viewers per month
LARGEST AUDIENCE REACH
Our viewership skews adults 25-54
and household income $100k
7. ENGAGED
Readers spend an
average of 9.22
minutes online
UPSCALE
1 in 3 Baltimore adults
with HHI $100K+ read
the Baltimore Sun
POLITICALLYAWARE
90% of our readers voted in
the last presidential
election
Baltimore Sun readers
are heavily engaged.
8. Do you want to build awareness, drive
traffic or gather new leads for your
business?
That’s 35,325,000 Readers
Baltimoresun.com’s monthly readers
would fill M&T Bank Stadium
497 TIMES.
SOURCE: Adobe Site Catalyst, 2016 Monthly average of unique visitors; Raven’s Stadium seating capacity is 71,008
9. 9
90 SPOTS
TV’s Early
Morning News
(5:00 AM - 7:00 AM)
20 SPOTS
TV’s Early News
(5:00 PM - 7:00 PM)
14 SPOTS
TV’s Late News
(11:00 PM - 11:30 PM)
125 SPOTS
Radio
(6:00 AM – 7:00 AM)
In one week, Baltimore Sun print & digital
reaches more Baltimoreans than…
Source: 2015/2016 Scarborough R1
10. Source: ComScore 2015-2016, 3 month average
Baltimoresun.com is the #1
source for news and info in
Baltimore.
114% MORE
unique visitors in
five months than
251% MORE
unique visitors in
five months than
266% MORE
unique visitors in
five months than
11. BSMG leads the
print marketplace.
30.1%
26.1%
21.0%
17.1%
4.8% 4.6%
3.8%
1.2%
BSMG
(Sunday)
Baltimore
Sun
(Sunday)
BSMG
(Daily)
Baltimore
Sun (Daily)
Baltimore
Magazine
Wash Post
(Sunday)
Wash Post
(Daily)
BBJ
Source: 2015/2016 Scarborough R1, Average Issue
13. STANDARD DISPLAY SIZES
Our audience reach is key to driving consumers to advertisers sites
and elevating their brand in the market.
Display ads are
a touch point,
stimulating
interest along
the path to
conversion
Strategic
placement, good
creative, and call
to actions
LEADERBOARD
CUBE
14. PREMIUM HIGH IMPACT
MEDIA UNITS
• Maximize your impact with premium ad
positions that allow you to own a
position on the home page or select
section front of baltimoresun.com
• Ideal for promoting weekly sales,
events, grand openings and more
DESKTOP
INTERSTITIAL
Can be static, animated,
or :15 video
MOBILE
INTERSTITIAL
HALF
PAGE
RESPONSIVE AD BARKER
PUSHDOWN
R
E
S
K
I
N
R
E
S
K
I
N
16. MOBILE RICH MEDIA ADS
MOBILE
CAROUSEL
MOBILE
PULL
MOBILE
FEATURE
MOBILE
HYPERSCROLLER
MOBILE
TICKER
17. NEWSROOM OPPORTUNITIES
Podcast • Live Facebook • Live Coverage
PODCAST
Roughly Speaking
Female Trouble
Live Lobby Concerts
FACEBOOK LIVE
John McIntyre
2.4 Million Views
3.3 Million
Reached
LIVE FACEBOOK
SERIES
Retro
346K Views 725K
Reached
18. PRE-ROLL VIDEO
ADVERTISING
Combine the high interaction
rate of online video with
banner ads
Extend the reach of existing TV
creative or develop web specific
campaigns
:15 to :30 second commercials
that appear before the featured
video
Pre-Roll ads cannot be skipped
or fast forwarded
19. HIGH IMPACT Interstitials
Covers an entire page, appears
over targeted web page centered
horizontally and vertically
Maximize your impact with
premium ad positions. Ideal for
promoting special offers, events,
grand openings and more.
20. Fixed position logo &
‘Presented By”
Sponsorship on
Countdown Clock
COUNTDOWN CLOCK
SPONSORSHIP
Countdown Clocks Include, but are
not limited to: Ravens Season
Opener, Orioles Opening Day, and
Preakness
21. 21
CONTENT MARKETING
Branded Sponsorship
Leverage the Baltimore
Sun’s authority and trust
for relevant and engaging
information.
Let us create and
produce original articles,
photos and images,
telling unique and
engaging stories that
truly connect and
resonate with your
audience.
The content is hosted on
a unique sub-section of
our site, with only your
messaging and display
ads, accessible 24/7.
23. EXTEND YOUR REACH
In Baltimore, MD or across the country.
• Hyper-local geo-targeting 1-50 mile radius
around locations or drop pinpoints on map.
• Target by carrier, device or connection type
• Audience targeting to specific app/site skewed
content or user-volunteered demographics
• Automotive
• Books/Reference
• Business
• Communication
• Dating
• Education
• Entertainment
• Finance
• Games
• Health / Fitness
• Hispanic Content
• In-App
• Lifestyle
• Media & Video
• Men's Interest
• Mobile Web
• Moms
• Music & Audio
• News
• Over 21
• Political Affiliation
• Productivity/Tools
• Science/Technology
• Shopping & Retail
• Social
• Spanish Language
• Sports
• Travel & Local
• Weather
• Women's Interest
190 MILLION
Monthly unique
U.S. users
7,000+
Devices
65,000
Apps and sites
55.5
B imp per
month
Targeting Includes Key Targeting Categories
24. TARGETED EMAIL MARKETING
Retargeting Options
Second email blast
Video display ads
Direct mail postcards
Marketing
High qualified leads
200 million addresses
Cost-effective
Measurable results
Guaranteed 8% open
Targeting Options
Zip, gender, age
Household income
Education level
Marital status
Occupation
Interests
Lifestyle
25. PROGRAMMATIC CAMPAIGNS
KEY BENEFITS
MULTI-TACTIC APPROACH
Choose a variety of tactics to reach
your audience. All programmatic
group campaigns will target multiple
devices
(Mobile, Desktop, Tablet, etc.)
FLEXIBLE BUDGET
SHIFTING
Proactive budget shifting
between tactics allows for
performance optimization
OPTIMIZE TOWARDS
A GOAL
eCPM, CTR, Conversions
Selecting a tactic based on the goal of the campaign
BRANDING & REACH
• Optimizing for maximum
impressions/eCPM
• Run of Network
• Monster ad 300x600
• Pre-Roll Video
• Mobile Hyperlocal geo-targeting
AUDIENCE & CONTENT
• Optimizing for clicks
• Category
• Contextual
• Advance audience
• Hyper local mobile
• Retargeting
• Pre-Roll Video
CONVERSION TRACKING
• Optimizing for conversions
• All desktop tactics
• All video tactics
