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CME Peoject.pptx
- 2. Company overview Market analysis timelin e Competitive Analysis Marketing objectives Strategies STP Marketing mix 732 Trucks 97 Distribution centers over 30 warehouse 3,500 Employee 28 production line Partnership and Supplier Company overview
- 3. Market analysis Competitive position timelin e Industry Derivers Financial Analysis Valuation Risks Market analysis Established in 1990, the Arabian Food Industries Company had a humble beginning offering a modicum of products with only two types of white and mozzarella cheeses, respectively. Since then its flagship cheese brand, Domty, has grown to hold an unparalleled position amongst market competitors. This has been made possible through a combination of strategic endeavors, most notably those that have helped secure market trust and consumer loyalty owed to the company’s continuous commitment to quality. Domty now offers a wide range of products and flavors— , with a family of nearly 200 SKUs— that have helped expand its market reach and made it available on all supermarket shelves.
- 4. competitive analysis Competitive position timelin e Industry Derivers Financial Analysis Valuation Risks competitive analysis Vision: Domty strives to be and maintain its frontrunner status in the food and dairy industry and to be viewed as a trusted entity by all of its stakeholder, including its consumers, employees and shareholders. Priding itself on being a consumer-centric business that encourages teamwork and innovation, Domty aims to provide superior quality products that consistently exceed consumer expectations. Mission: To Provide our valuable Consumers with a diversified range of quality, nutritious and affordable products in the food and beverages industry.
- 5. Marketing objectives Competitive position timelin e Industry Derivers Financial Analysis Valuation Risks Marketing objectives Omar El Damaty Chairman & Managing Director Mohamed Abdel Baky Abdelrahrman Managing Director for Financial Affairs Mahmoud El Baroudi Director Mounir Fakhry Abdelnour Director
- 6. Business Strategies timelin e Industry Derivers Financial Analysis Valuation Risks Cheese Market Share Obour Land Domty Rhodes other Juice Market Share Juhayna Beyti El-Masria Domty other Bakery Market Share Edita Domty others Strategies 31% 6% 22% 39% 25% 7% 62% 25% 11% 4% 6% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cheese Juice Bakery Domty’s Market Share Domty Obour Land Juhayna Rhodes Edita Beyti El-Masria Others Source: team analysis
- 7. Business Competitive position timelin e STP Derivers Financial Analysis Valuation Risks STP High population Essential need Healthy shifting life Rise of income level 40% of income spent toward food and beverage MENA Region 5 Demand drivers Food & Beverage Egyption GDP Food & Beverage other Source: team analysis
- 8. Business Competitive position timelin e Industry Derivers Marketing mix Valuation Risks Marketing mix 2,001 2,220 2,029 2,118 2,306 46% 49% 43% 45% 46% 39% 40% 41% 42% 43% 44% 45% 46% 47% 48% 49% 50% 1,800 1,850 1,900 1,950 2,000 2,050 2,100 2,150 2,200 2,250 2,300 2,350 2017 2018 2019 2020 2021 Dairy products UR 89% 86% 76% 71% 69% 11% 12% 11% 11% 10% 2% 13% 18% 22% 0% 20% 40% 60% 80% 100% 2017 2018 2019 2020 2021 Dairy products % of revenue Juice products % of revenue Bakery products % of revenue 252 320 306 341 329 32% 37% 31% 33% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% - 50 100 150 200 250 300 350 400 2017 2018 2019 2020 2021 Juice products UR 50 334 537 727 100% 94% 94% 87% 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100% - 100 200 300 400 500 600 700 800 2018 2019 2020 2021 Bakery products UR MN MN MN
- 9. Business Competitive position timelin e Industry Derivers Financial Analysis Valuation Risks Cost Of Good Sold Profitability Source: team analysis CAGR of Juice is 5.9% 1,914 1,925 2,192 2,522 2,692 - 500 1,000 1,500 2,000 2,500 3,000 2017 2018 2019 2020 2021 MN 22% 26% 28% 27% 25% 9% 14% 13% 11% 7% 3% 6% 6% 5% 2% 0% 5% 10% 15% 20% 25% 30% 2017 2018 2019 2020 2021 Gross Profit Margin (GPM) EBITDA Margin Net Profit Margin (NPM) 2,254 2,590 2,669 2,995 3,361 15% 13% 16% 17% 19% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2017 2018 2019 2020 2021 Revenue S,G&A
- 10. Business Competitive position timelin e Industry Derivers Communication plan Valuation Risks Communication plan Source: team analysis 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 2017 2018 2019 2020 2021 % CAPEX from Revenue 2,254 2,590 2,669 2,995 3,361 2% 2% 2% 2% 3% 0% 1% 1% 2% 2% 3% 3% - 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2017 2018 2019 2020 2021 Revenue Depreciation
- 11. Company overview Marketing objectives timelin e Strategies STP Marketing mix Communication Plan Marketing budget Risk Probability High Low Low Medium Medium Interest rate FX Rate Positioning Source: team analysis CCC Marketing budget
- 13. Q & A