Presented at The Children's Media Conference, July 4, 2013. In an era of ever evolving technology, how are designers and media creators to keep up with the best practices for children’s interactive entertainment? Luckily for us, some things are universal, no matter what the platform or when the time they are applied. This session explores game design principles and the developmental psychology behind them, providing attendees with a foundation of kid-focused good design that will always ring true… even as far as 2023.