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Ryan Ginsberg | Building Community Through Twitter
- 1. Twitter, Inc. | Thursday,November 14, 13 Confidential
- 2. Life is aseries of “now” moments @TwitterAds | Confidential Thursday, November 14, 13 3
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- 4. #SKYWIRE GENERATED 1MTWEETS Thursday, November 14, 13
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- 8. T WI TT ER IS Live, Public, Conversational Thursday, November 14, 13
- 9. Participate in theconversation Influence consumers attitudes and behaviors @TwitterAds | Confidential Thursday, November 14, 13 12
- 10. 75% access Twittervia mobile Source: Twitter Internal July, 2013 @TwitterAds | Confidential Thursday, November 14, 13 13
- 11. 230M active users Source:Twitter Internal July, 2013 @TwitterAds | Confidential Thursday, November 14, 13 14
- 12. 500 million Tweetsevery day Source: Twitter Internal July, 2013 @TwitterAds | Confidential Thursday, November 14, 13 15
- 13. Millions of momentsto engage Thursday, November 14, 13
- 14. How can youplan for the moment? Thursday, November 14, 13
- 15. Plan for everydaymoments Thursday, November 14, 13
- 16. #hungry VOLUME OF CONVERSATION MON TUE WED THU FRI SAT SUN Source:Twitter Internal July, 2013 @TwitterAds | Confidential Thursday, November 14, 13 19
- 17. “run” VOLUME OF CONVERSATION MON Thursday,November 14, 13 TUE WED THU FRI SAT SUN
- 18. Thursday, November 14,13 :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& :0 0& “run” VOLUME OF CONVERSATION MON TUE WED THU FRI SAT SUN
- 19. “tired” VOLUME OF CONVERSATION MON TUE WED THU FRI SAT SUN Source:Twitter Internal July, 2013 @TwitterAds | Confidential Thursday, November 14, 13 21
- 20. @TwitterAds | Confidential Thursday,November 14, 13 22
- 21. Everyday moments Results for#WhyICantSleepAtNight Related: #whyicantsleepatnight insomnia, #flipyourmorning, gnoooomes, hd... Tweets Top / All / Timeline zzzQuil @zzzQuil Seriously, these tweets will still be here tomorrow. Let’s go to bed together. Promoted by zzzQuil @TwitterAds | Confidential Thursday, November 14, 13 23
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- 25. Every holiday isa moment to connect @TwitterAds | Confidential Thursday, November 14, 13 27
- 26. Lowe’s @Lowes Stripped screw? Noproblem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Add value to everyday moments Vine @vineapp · Unfollow Jamison Ernst @JamisonMernst Mind blown. “ @Lowes: Stripped screw? No problem, just use a rubber band. #lowesfixinsix @TwitterAds | Confidential #howto vine.co/v/bU61aqq2YOp Thursday, November 14, 13 28
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- 29. Plan for culturalmoments Thursday, November 14, 13
- 30. @TwitterAds | Confidential Thursday,November 14, 13 32
- 31. #WinTheMoment | Thursday, November14, 13 Twitter Confidential
- 32. #WinTheMoment | Thursday, November14, 13 Twitter Confidential
- 33. #WinTheMoment | Thursday, November14, 13 Twitter Confidential
- 34. Tweets Oreo Cookie @Oreo WARNING:Shark sighted. Dunk at own risk. #dailytwist pic.twitter.com/nEM1g7kv Promoted by Oreo Twitter Inc. | @TwitterAds Thursday, November 14, 13
- 35. Tweets Oreo Cookie @Oreo Afire will rise. An Oreo cookie will dunk. #dailytwist pic.twitter.com/dZ Promoted by Oreo Cookie Promoted by Oreo Cookie Hide Photo Hide Photo Twitter Inc. | @TwitterAds Thursday, November 14, 13
- 36. Plan for Livemoments Thursday, November 14, 13
- 37. adidasfootball @adidasfootball Twelve months. Onemoment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC Scenario Planning @TwitterAds | Confidential Thursday, November 14, 13 39
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- 39. #SMWF | @ShaneSteele Thursday,November 14, 13
- 40. 2.8M Tweets 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct #SMWF |@ShaneSteele Thursday, November 14, 13
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- 45. Plan connected moments Thursday,November 14, 13
- 46. Twitter is theEKG of attention on TV 700K Walking Dead X Factor Pretty Little Liars The Voice 525K 350K 175K 0K Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Source: Twitter internal 2012 Twitter, Inc. | Confidential 48 Thursday, November 14, 13
- 47. 66 % mobile users Use Twitterin front of the TV at home I learn all my negotiation techniques from watching @SharkTankABC! Love watching @mcuban #sharktank 33 % mobile users Tweet about the show they are watching Thursday, November 14, 13 Source: Nielsen State of the Media: The Nielsen Cross-Platform Report Jan ’12 Twitter, Inc. | Confidential 49
- 48. Twitter drives theonline TV conversation 95 % Of the public conversation around TV is taking place on Twitter Source: Bluefin US 2012 (top) and Compete US 2012 (middle, bottom) Twitter, Inc. | Confidential 50 Thursday, November 14, 13
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- 50. @TwitterAds | Confidential Thursday,November 14, 13 52
- 51. #Hashtags drive action @TwitterAdsUK Thursday,November 14, 13
- 52. Baileys US @BaileysOriginal In honorof the ultimate #Oscars2013 #girlsnight we put together our own musical number: @TwitterAds | Confidential Thursday, November 14, 13
- 53. #Recommendations @TwitterAds | Confidential Thursday,November 14, 13
- 54. LISTEN AND RESPONDTO CHATTER Thursday, November 14, 13
- 55. PR0VIDE VALUE WITHALWAYS-ON CONTENT Thursday, November 14, 13
- 56. Plan & executeagainst content series Monday: #_______________ Tuesday: Sports Highlight Also factor in support for media buys, events and general milestones or holidays Thursday, November 14, 13 Wednesday: Tips and Tricks Thursday: Spokesperson Spotlight Friday: Weekend Inspiration
- 57. SET TARGET OBJECTIVES Thursday,November 14, 13
- 58. GROW YOUR FOLLOWERBASE Thursday, November 14, 13
- 59. 62 CONNECT CROSS-PLATFORM CONVERSATION Twitter,Inc. | Thursday, November 14, 13 Confidential
- 60. 63 BREAK THROUGH THECLUTTER Twitter, Inc. | Thursday, November 14, 13 Confidential
- 61. Promotion drives reach& acceleration Organic campaign 10-15% of followers will see a brand’s organic tweet Paid campaign THE Twitter Internal, UK campaigns Q3 2012 SOURCE @TwitterAds | Confidential Thursday, November 14, 13 64
- 62. Plan for themoment @TwitterAds | Confidential Thursday, November 14, 13
- 63. #Everyday moments @TwitterAds |Confidential Thursday, November 14, 13
- 64. #Live moments @TwitterAds |Confidential Thursday, November 14, 13
- 65. #Connected moments @TwitterAds |Confidential Thursday, November 14, 13
- 66. Brands don’t have targetmarkets, they have target moments. 59 characters @rorysutherland Thursday, November 14, 13
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