Andrew Zimakas | Tapping Into Your Community for Support
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The document discusses how Tangerine Bank engaged communities for support during its transition from ING Direct to Tangerine. It outlines three takeaways: 1) be kind to your community before needing their support, 2) build your community online and offline, and 3) employees are your biggest advocates. The timeline shows the strategic review, sale to Scotiabank, name reveal, and transition periods. Tangerine worked to preserve the ING Direct brand essence and reassure employees, clients, and Canadians during the change by engaging communities through pre-reveal preparation, revealing the new Tangerine name, and transitioning to the new brand.
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Ron Tite | Operationalizing Community Management
The document outlines the key components of operationalizing community management. It discusses that consumers now vote with their time rather than their wallets. It also discusses the importance of the brand belief, customer personas, creative platform, and customer journey. Finally, it outlines the four Cs of community management - Consumption, Curation, Creation, and Connection.
Ryan Ginsberg | Building Community Through Twitter
This document discusses Twitter advertising and how to plan marketing strategies around different types of moments on Twitter. It notes that 75% of Twitter users access it via mobile, there are 230 million active users who generate 500 million tweets per day. It provides tips on planning for everyday moments like #hungry or #tired, live events, cultural moments, and how Twitter drives online conversations around television. The document advocates listening to conversations, providing value with ongoing content, and connecting efforts across platforms to break through clutter.
CM1 | Laura Muirhead | How to Plan the Plan
The document provides guidance on how to plan a community engagement plan for modern brands. It discusses starting with fundamental questions around objectives, stakeholders, and goals. It emphasizes the importance of research and discovery to understand target audiences. Specifically, it recommends conducting a listening audit to understand existing conversations, but also the interests, activities, and shared content of brand advocates and detractors to identify how the brand can be most relevant. The overall message is that community plans should align business needs, creative vision, and what consumers want in order to be successful.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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- 2. Page 2! Three Takeaways " 1. Be kind to your community before you need them! 2. Build your community online & offline ! 3. Employees are your biggest advocates ! Three Takeaways "
- 3. Page 3! The Timeline " The Timeline ! Strategic Review! Sale to Scotiabank! Name reveal! Transition! Tangerine!
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- 7. Page 7! How did we engage our communities for support? "
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