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Twitter basics

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Jen Phillips April
Jen Phillips April

These Twitter basics will help you connect with others. Discover the highpowered search function and get hip to the leaders in your industry.

Business
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TWWIITTTTEERR January 23rd Mac Outfitters 1 Social Media Video Blueprint Subject: Twitter Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
3 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April True or False You can connect directly with reporters which may lead to publicity. www.SocialMediaVideoBlueprint.com
True or False 2 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April People only talk about what they ate for lunch. 2 www.SocialMediaVideoBlueprint.com
4 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April True or False You can connect with business leaders. www.SocialMediaVideoBlueprint.com
Excuse #1 5 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April I don’t understand it. www.SocialMediaVideoBlueprint.com
Excuse #2 6 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April I don’t know what to post www.SocialMediaVideoBlueprint.com
7 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Excuse #3 I’m Konfuzzled by the technology www.SocialMediaVideoBlueprint.com
8 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Today’s topics 1- 1—Anatomy of a Tweet 2-Glossary 3 Personal 4- Lists 5- Sharing 6- Credibility 7- Tweetchats www.SocialMediaVideoBlueprint.com
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Webster’s Definition of Twitter Fill it in – add “cocktail party”
The Anatomy of a Tweet 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Glossary • Tweet • RT (ReTweet) • Direct Message (DM) • Hashtag Power
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com A Tweet The term for your update
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com A ReTweet (RT) The term for your share. By RT’ing, you’re sharing the content of someone else.
17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
DM– a Direct Message – This is a private message sent to another. You can only DM people who are following you. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
#Hashtags Are the Golden Key 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Demo #Doylestown #BucksCounty #whateverelse 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Define who you are 14 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April What do I post? www.SocialMediaVideoBlueprint.com posting for Define why you want to post something WIiFM What shows my personality?
15 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April How often should I post? www.SocialMediaVideoBlueprint.com
37 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Best topics to post 16 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April A Mix of Business and Personal Posts Answer FAQ’s Show Your Human Side Share other people’s content www.SocialMediaVideoBlueprint.com
20 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Take a moment and write 5 people/companies or types of people who you would like to 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com connect with.
17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Demo search
17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
22 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
Mentions 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Lists
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Demo Lists
Lists make it easier to keep track 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com of people
9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
On Twitter, the biggest SEO benefits come from your bio. Use descriptive keywords 10 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Examples of good bios -- 11 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
26 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Old New www.SocialMediaVideoBlueprint.com
28 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com News clips About me Testimonials Awards
30 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Examples of good bios -- 11 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from scratch. Make Twitter glossary a slideshare 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
13 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
Informative videos Credibility boosting videos Funny videos 21 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
31 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
32 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
33 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
43 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
44 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com QuickTime™ and a H.264 decompressor are needed to see this picture.
45 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com QuickTime™ and a decompressor are needed to see this picture.
Subject: Video Rick Toone Shoot Better Video Blueprint September 12th 46 www.ShootBetterVideoBlueprint.com
Subject: Video Rick Toone Shoot Better Video Blueprint September 12th 46 www.ShootBetterVideoBlueprint.com
Social Media Video Blueprint September 26th 46 Subject: Linkedin www.socialmediaVideoBlueprint.com Rick Toone Jen Phillips April
Social Media Video Blueprint September 26th 46 Subject: Linkedin www.socialmediaVideoBlueprint.com Rick Toone Jen Phillips April

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Twitter basics

  • 1. TWWIITTTTEERR January 23rd Mac Outfitters 1 Social Media Video Blueprint Subject: Twitter Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 2. 3 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April True or False You can connect directly with reporters which may lead to publicity. www.SocialMediaVideoBlueprint.com
  • 3. True or False 2 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April People only talk about what they ate for lunch. 2 www.SocialMediaVideoBlueprint.com
  • 4. 4 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April True or False You can connect with business leaders. www.SocialMediaVideoBlueprint.com
  • 5. Excuse #1 5 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April I don’t understand it. www.SocialMediaVideoBlueprint.com
  • 6. Excuse #2 6 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April I don’t know what to post www.SocialMediaVideoBlueprint.com
  • 7. 7 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Excuse #3 I’m Konfuzzled by the technology www.SocialMediaVideoBlueprint.com
  • 8. 8 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Today’s topics 1- 1—Anatomy of a Tweet 2-Glossary 3 Personal 4- Lists 5- Sharing 6- Credibility 7- Tweetchats www.SocialMediaVideoBlueprint.com
  • 9. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Webster’s Definition of Twitter Fill it in – add “cocktail party”
  • 10. The Anatomy of a Tweet 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 11. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Glossary • Tweet • RT (ReTweet) • Direct Message (DM) • Hashtag Power
  • 12. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com A Tweet The term for your update
  • 13. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com A ReTweet (RT) The term for your share. By RT’ing, you’re sharing the content of someone else.
  • 14. 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 15. DM– a Direct Message – This is a private message sent to another. You can only DM people who are following you. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 16. #Hashtags Are the Golden Key 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 17. Demo #Doylestown #BucksCounty #whateverelse 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 18. Define who you are 14 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April What do I post? www.SocialMediaVideoBlueprint.com posting for Define why you want to post something WIiFM What shows my personality?
  • 19. 15 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April How often should I post? www.SocialMediaVideoBlueprint.com
  • 20. 37 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 21. Best topics to post 16 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April A Mix of Business and Personal Posts Answer FAQ’s Show Your Human Side Share other people’s content www.SocialMediaVideoBlueprint.com
  • 22. 20 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 23. Take a moment and write 5 people/companies or types of people who you would like to 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com connect with.
  • 24. 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Demo search
  • 25. 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
  • 26. 22 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 27. 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
  • 28. Mentions 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com .
  • 29. 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 30. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Lists
  • 31. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com Demo Lists
  • 32. Lists make it easier to keep track 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com of people
  • 33. 9 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 34. On Twitter, the biggest SEO benefits come from your bio. Use descriptive keywords 10 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 35. Examples of good bios -- 11 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 36. 26 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April Old New www.SocialMediaVideoBlueprint.com
  • 37. 28 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com News clips About me Testimonials Awards
  • 38. 30 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 39. Examples of good bios -- 11 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 40. Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from scratch. Make Twitter glossary a slideshare 17 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 41. 13 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 42. Informative videos Credibility boosting videos Funny videos 21 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 43. 31 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 44. 32 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 45. 33 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 46. 43 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com
  • 47. 44 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com QuickTime™ and a H.264 decompressor are needed to see this picture.
  • 48. 45 Social Media Video Blueprint Subject: Facebook Rick Toone Jen Phillips April www.SocialMediaVideoBlueprint.com QuickTime™ and a decompressor are needed to see this picture.
  • 49. Subject: Video Rick Toone Shoot Better Video Blueprint September 12th 46 www.ShootBetterVideoBlueprint.com
  • 50. Subject: Video Rick Toone Shoot Better Video Blueprint September 12th 46 www.ShootBetterVideoBlueprint.com
  • 51. Social Media Video Blueprint September 26th 46 Subject: Linkedin www.socialmediaVideoBlueprint.com Rick Toone Jen Phillips April
  • 52. Social Media Video Blueprint September 26th 46 Subject: Linkedin www.socialmediaVideoBlueprint.com Rick Toone Jen Phillips April

Editor's Notes

  1. Question 2
  2. Question 1
  3. Question 3
  4. Excuse 1
  5. Excuse 2
  6. Excuse 3
  7. Today’s topics
  8. SEO
  9. SEO
  10. SEO
  11. SEO
  12. SEO
  13. Jen Live demo Creating list segmentations (privacy settings)
  14. SEO
  15. SEO
  16. SEO
  17. What do I post
  18. Frequency of posting Demo of where to find where to get the number of people who saw your post. Demo of scheduling
  19. Credit your sources
  20. Best topics to post
  21. Connect with strategic “friends” If you’re an art gallery or a restaurant, connect with other businesses in the area
  22. Jen Live demo Creating list segmentations (privacy settings)
  23. Jen Live demo Creating list segmentations (privacy settings)
  24. Jen Live demo Creating list segmentations (privacy settings)
  25. Re Posting/ Sharing
  26. Jen Live demo Creating list segmentations (privacy settings)
  27. Jen Live demo Creating list segmentations (privacy settings)
  28. Jen Live demo Creating list segmentations (privacy settings)
  29. SEO
  30. SEO
  31. SEO
  32. SEO
  33. Do video links from YouTube count?
  34. FB URL’s - using Keywords
  35. Credibility Builders
  36. Types of videos
  37. Timing your bragging
  38. FB URL’s - using Keywords
  39. Jen Live demo Creating list segmentations (privacy settings)
  40. Personal
  41. Appropriate videos
  42. it’s not about you
  43. Jen Demo Google alerts, Review insights
  44. Ratio of original to re-post 4-1-1 For example, if you share a link to one of your webpages, share someone else’s articles/photos/videos 4x before and after
  45. Social proof
  46. Be smart about your kids
  47. Sharing
  48. Moving up the ladder with comments
  49. Tagging
  50. Sharing vs Likes
  51. Copyright
  52. Do you own the images?
  53. Plagerisims, quotes and Just don’t!
  54. Groups
  55. Make them your friend
  56. Share, inform and educate
  57. Join or start your own “The Benefits”
  58. Questions