E commerce & SocMed - iStrategy Atlanta

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This document appears to be from a 2011 conference on social media and e-commerce strategies. It contains questions posed to a panel of brand representatives from companies like Rue La La, NutriSystem, Sears, HP, and Vistaprint. The questions focus on how the brands are leveraging social media platforms like Facebook, Twitter, and YouTube to drive online sales and engage customers.

Business Technology

Michael
Kogon Bridget O’Brien
Definition 6 Stacey Vistaprint
@mkogon Santo @BridgetMOBrien
Rue La La
@RueLaLa

David
Christy Monaghan
Cottage
NutriSystem
HP UK
@ChristyMonaghan
@HPUK
Ryan
Ostrom
Sears
@MySears

Ashley Reed
Social Media DJ

@AshleyHReed

How is your company
leveraging Social Media
to drive E-commerce?
Which properties are
you embracing the
most? Facebook?
Twitter? YouTube?

Bridget O’Brien
@BridgetMOBrien

@Vistaprint

Christine Monaghan
@ChristyMonaghan

@Nutrisystem

David Cottage
@HPUK

@HPBizAnswers
@HPNewsUK

What was the first "social
networking" site?
Image by http://aliandre.deviantart.com/

Classmates.com (1995)
SixDegrees.com (1997)
AsianAvenue.com (1997)
BlackPlanet.com (2001)
Friendster.com (2002)
MySpace (2003)

Is social a discreet effort
or is it part of your
digital marketing team?
Or customer service
team?

Lady Gaga- 13M
Britney Spears - 8M
Barack Obama - 8M
Kim Kardashian - 7M

What are top 5 future
social media trends?

How important of a role
does content play as
part of your marketing
efforts?

How has mobile taken
over your life over the
last 18 months?

Raspberries - 2 hours
Blackberries – 4 hours
Strawberries – 4 hours
Blueberries – 4 hours
Ghost Chili - 6 hours
Tomatoes - 8 hours
…….Artichokes??!!
• 10% of Americans have created a virtual farm.
• 1% of the world’s population play FarmVille at
least once per month.

What new
measurements matter?
How do you know what
to measure?

What kinds of programs
have you seen the most
success with?

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E commerce & SocMed - iStrategy Atlanta

1. 2011 iStrategy Atlanta

2. Michael Kogon @Mkogon @Definition6

3. Michael Kogon Bridget O’Brien Definition 6 Stacey Vistaprint @mkogon Santo @BridgetMOBrien Rue La La @RueLaLa David Christy Monaghan Cottage NutriSystem HP UK @ChristyMonaghan @HPUK Ryan Ostrom Sears @MySears

4. Social DJ!

5. Ashley Reed Social Media DJ @AshleyHReed

7. How is your company leveraging Social Media to drive E-commerce? Which properties are you embracing the most? Facebook? Twitter? YouTube?

8. Stacey Santo @RueLaLa @RueLaLa_help

9. Bridget O’Brien @BridgetMOBrien @Vistaprint

10. Christine Monaghan @ChristyMonaghan @Nutrisystem

11. Ryan Ostrom @Craftsmanclub @MySears

12. David Cottage @HPUK @HPBizAnswers @HPNewsUK

13. What was the first "social networking" site? Image by http://aliandre.deviantart.com/

14.

15. Classmates.com (1995) SixDegrees.com (1997) AsianAvenue.com (1997) BlackPlanet.com (2001) Friendster.com (2002) MySpace (2003)

16. How does social media play into the overall marketing mix for your brand? Do you still leverage “traditional” media or are you focused on “digital/social” to market your products?

17. Is social a discreet effort or is it part of your digital marketing team? Or customer service team?

18. Who has the most followers on Twitter?

19.

20. Lady Gaga- 13M Britney Spears - 8M Barack Obama - 8M Kim Kardashian - 7M

21. What are top 5 future social media trends?

22. How important of a role does content play as part of your marketing efforts?

23. How has mobile taken over your life over the last 18 months?

24. What crop grows fastest in FarmVille?

25.

26. Raspberries - 2 hours Blackberries – 4 hours Strawberries – 4 hours Blueberries – 4 hours Ghost Chili - 6 hours Tomatoes - 8 hours …….Artichokes??!! • 10% of Americans have created a virtual farm. • 1% of the world’s population play FarmVille at least once per month.

27. What new measurements matter? How do you know what to measure?

28.

29.

30. E-commerce & Social Media: It’s All in the Brand

31. What kinds of programs have you seen the most success with?

32. How do you position your brand differently using social media now versus a year ago?

E commerce & SocMed - iStrategy Atlanta

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