Cloud Infrastructure Services Private Cloud Design and Build (Enterprise Customers) Public Cloud Design and Build (Enterprise Customers) Hybrid Cloud Design and Build (Enterprise Customers) Cloud Workload Migration Services (Enterprise Customers) IT Transformation Strategy (Enterprise Customers) Cloud Service Provider Business Strategy Private/Hybrid Cloud Portfolio Development (Enterprise Customers) Cloud Portfolio Development (Service Providers) Cloud Market and Competitive Analysis (Service Providers) Service Orchestration and Management Technical Workflow Development Business Workflow Development API Integration Services DevOps Customisation Application Blueprint Customisation Integration with Third Party ITSM Toolset Third Party Billing Integration Third Party ERP Integration Third Party Payment Gateway Integration Third Party Identity and Access Management Integration Customised Ecomm Portal Development Multi Language Enablement Customised Self Service Portal Development Base Module (Self Service Portal + Orchestration Engine) AWS On Boarding and Configuration Azure On Boarding and Configuration Softlayer On Boarding and Configuration CenturyLink On Boarding and Configuration VMWare vSphere On Boarding and Configuration Hyper-V On Boarding and Configuration OpenStack On Boarding and Configuration Office365 On Boarding and Configuration (Microsoft CSP) CloudSelect ITSM - Basic Incident Management Change Management Business and Technical Approvals CloudSelect ITSM - Advanced Service Request Management Configuration Management Database Service Level Management On Premise Hosting (Exception) DevOps On Boarding and Configuration

1. Welcome to a World of Infinite Enterprise Business Possibilities – The CloudFX Group
Nicholas Yap, VP of Enterprise Asia
Email: nicholas.yap@CloudFX.com Mobile: +65 9073 2551

2. The CloudFX Operating Divisions and Investment Strategy
CloudFX LabsManaged Services
Digital Cloud Solutions Enterprise ITaaS Solutions
“CloudFX are dedicated to maximizing customer economic value through the use of world-class Cloud platform
solutions enabled through unequaled delivery excellence in the Cloud Technology and IT Transformation domains”

3. Managed
ServicesCloudFX Labs
Enterprise
Solutions
Digital
Solutions
CloudFX Group | Business Capabilities and Value Creation Strategy
The cornerstones of our value creation strategy are Experience, Expertise, Independence, Innovation, Process efficency &
Partnerships. Together, these attributes create a unparalleled value chain for customers to leverage and scale with..

4. Business Innovation & Platforms Global Leaders Trust

5. The CloudFX Group | Corporate Background
2009 – Founded
– Asia HQ (SG)
2013 – IT Transformation
Trail Blazer
Experience
2016 – Globally Recognized
Cloud Platform Leader
2014 | 2015 Cloud
Technology Innovator
Investors
1208 Projects
Recognition | Awards
Platforms

6. A Global Market in Disruption | Change | Opportunity

7. The IT Business is undertaking Unprecedented Disruption & Change
“In a world of change, it is concerning that around half of CIOs surveyed do not see IT’s enterprise role changing over
the next three years. IT needs new tools if it hopes to hunt for technology-intensive innovation and harvest raised
business performance from transformed IT infrastructure, operations and applications. Without change, CIOs and IT
consign themselves to tending a garden of legacy assets and responsibilities.” Gartner, 2015

8. Major Obstacles for Change and Technology enabled Business Growth
1. Management of Multi Generational IT - Legacy,
VPC, Public Cloud. (Hint : Separately produces fragmentation)
3. Fragmented Cloud Management Tools –
• E-Com Service Catalogue
• Automation
• DevOp’s
• ITSM
• GRC
• Analytics & Reporting
• Billing Systems
(Hint: These should be delivered via a unified platform
architecture, not 7 separate products)
2. Cloud Strategy Implementation
(Hint: “Cheap & Fast” is not a Strategy)
4. Pace of the Change –
• Tech Innovation Accelerates
• Invention comes from within
• IT Complexity Increases
• Business Expectations Rise
• Reliance on IT for $ Growth
• Skills Availability is Chronic
• Vendor Rhetoric
(Hint: Focus on core competencies and
eradicate platform complexities)

9. Why a Business Perspective of Cloud is Needed
1. Today’s IT Value Propositions are Outdated
2. Innovation, Quality and Service Management are the corner stones of the Value Creation Process
3. IT Management Practices have reached an Inflection Point
Generational Business Performance improvements through IT Change

10. Experiences | Perspectives | Insights

11. A Doorway to a World of Integrated & Connected Business possibilities
The Opportunity for Enterprise IT to assume responsibility to deliver positive business transformation through a
unified approach to business process and service automation, product and go to market innovation and real-time,
digital driven service delivery has never been greater than it is today”

12. IT Complexity Scales | What Industry Leaders do Differently
1. The Business benefits of Cloud are prioritized vs. Innovating around cloud solutions and infrastructure
2. Adopt a Unified platform approach to macro Technology transformation vs. a fragmented multi-product strategy
3. Implementing the ITSM Consumer-Provider paradigm will enable a lean and agile IT Operating model
4. Address ITaaS transformation complexity with proven engineering methodologies, frameworks and tools

13. How Experience & Perspectives are driving Transformative Change
The Driving Principles of the Business perspective of Cloud
1. Sustainable value is created when the Cloud transition is
addressed from the Business transformation perspective
2. The Competitive advantages that create value from Cloud are
identified when strategy is given priority over Technical issues.
3. Cross functional collaboration and business competitiveness
are outcomes of high levels of Organizational agility
4. Architecting your Cloud enabled IT Capability makes the
implementation and maintenance of your Cloud services easy.
The IT Function cannot confine itself to deploying SW, HW and
Infrastructure; it’s the Cloud Service providers role now. What
matters now is for IT to take advantage of proven competitive
differentiators to expand revenue and market share.

14. How CloudFX will Transform your Business | Technology Capabilities

15. Welcome to the New Age of Digital based Cloud Computing
Your Doorway into a world of infinite
new business possibilities through the
most advanced Cloud management
platform in the world today
1. Real Time Cloud Service integration
2. On Demand Real Time Billing Insights
3. Multi Cloud Service aggregation
4. Real time Service automation
5. Complete ITSM services on Demand
6. Fully integrated DevOp’s
7. Multi Generational Infrastructure and
Application management
8. Full Suite of PS enablement Services
9. Portfolio and architecture services
10.On Demand (turn on, turn off)
11.Managed Services (end to end)
12.Advanced Architecture blue prints
13.Single Pane of Glass Control panels
14.Policy and GRC Functionality

16. Infinite Financial Opportunity | Revenue Growth | Expense Rationalization
“The Business perspective of Cloud Computing is not anti-IT approach to business value; rather, it is a better-IT
perspective that seeks to combine all assets of the organization including Business, Technological, Non-
Technological, Tangible, and Intangible to help the organization prosper durably in the Cloud Era”.

17. Maximizing Customer | Partner Financial and Market Leadership
1. Maximize IT Enabled Revenue Growth & Drive % of Online Services Revenue
2. Maximize IT Expense Rationalization & Deliver Consumption | Cost Transparency
3. Drive Employee Productivity (Rev/Head) and User Level Innovation
4. Unlock Legacy Management OPEX & Limit Depreciation | Maximize utilization
5. Simplify Procurement Management & Drive Value based Vendor Pricing

18. On-Demand Cloud Solutions to Maximize Business Benefits Realization
P&L Impact, Services Revenue Growth,
Service Innovation, Reduction in Risk and
Improved Governance & Security
Increased Business Agility, Service Choice,
Service Flexibility, Operational Scale and IT
Service Management Controls

19. Multi-Generational Service Aggregation | Simplification | Management
“Cloud deployments are set up for failure if you don’t develop a Integrated Management strategy upfront” Gartner.
Enterprise IT must improve management and control of their multi-vendor cloud
deployments. Those Management features fall into 4 broad categories:
1. Consumption & Operations
2. Administration & Delivery
3. Budget & Optimization
4. Comparison & Selection

20. • Poor or Limited Definition of your Cloud & ITaaS strategy
• Limited Quantification of OPEX | SLA or Revenue Growth Opportunity
• Limited or No IT Services Automation and / or IT Service Agility
• Limited or No Costs of IT Services Delivered | Cost Transparency to Business
• Single, Consolidated Control Panels to simplify Multi Vendor Management
• Fragmentation, Presentation and Management of Generational Technology
• Limited or Multiple IT Automation | Orchestration platforms
• Web Based | E-Com IT Service Catalogue and Service Presentation
• Disparate or Multiple Cloud Vendor Deployment & Management
• Fragmented Deployment of Multi Vendor Management Tools & Services
• Disparate ITSM systems or No Cloud based ITSM Capabilities
• Separated or No DevOp’s strategy linked to Portfolio Management
• Cloud Services Integration, Migration and Management Support
• Emergence & Growth of Shadow IT (inability to serve business)
• Multi Business LOB | Divisional Service Portals (Language | Currency)
Summary | Business Technology Challenges CloudFX Will Eliminate | Enable

21. Platforms | Solutions | Consulting | Managed Services

22. The IT 3.0 Journey – A Proven Methodology for Transformative Change
SECTION 2 | Market Technology Insights
Cloud Strategic Advisory Services
Cloud Infrastructure Transformation Services
Cloud Journey Initiation
1
• Business Strategy and IT Transformation Consulting
• Defining Business and IT Capability requirements
IT Asset Optimization
2
IT Service Automation & Orchestration
• Virtualise | Consolidate - Reduce cost
• Consolidate - Reduce Operational Complexity
Cloud ITSM & DevOp’s Transformation
Enabling Business Agility
3
• Unlocking business productivity and value
• Increase responsiveness to change
Enterprise ITaaS and Day 2 Managed Services

23. Unified Platform Architecture leveraging Open Standard, Best of Breed Technology
ITaaS On Demand | Anything as a Service | ITSM on Demand | DevOp’s on Demand | Automation on Demand | Billing
Aggregation Management | Cloud Service Portals | EComm Cloud Markets | Cloud Analytics | Architecture Blue Printing

24. Optimizing N+3 Generational Services with Single or Multi Tenant Demand
Integrate, Aggregates & Customizes Multi-Cloud Services
to multiple IT Service consumption pathways
Centralization, Standardization, Automation & Governance
of all IT Service Assets
Secure Single Enterprise Customer Tenancy
Secure Multi Customer Tenancy
Borderless Cloud Market Place

25. Enterprise Cloud Solutions On Demand | IT as a Service Platform Service
Advanced IT Service
Automation | Provisioning
Analytics & Reporting
DevOp’s On Demand Metered Billing & Chargeback
Public | Virtual Clouds
ITSM On Demand
Advanced Solution Design
Customized Enterprise
IT Service Portal
Security - Encryption Single Pane of Glass Management
Agile & Rapid
Integration Services
Partners

26. Real Time Multi Vendor Cloud Service Automation
Fully integrated management of all IT Service assets managed, controlled and enabled the same way
consumed through a single Service catalogue

27. Advanced IT Service Management and DevOp’s for one unified Platform
One Platform, One Cloud Management Model, One integrated DevOp’s platform, One ITSM service on demand, all
you need to do is chose which Cloud provider(s) you wish to work with and we will do the rest..

28. Unparalleled Business Insight drives Real Time IT Decision Making
• Dynamic Multi Vendor Billing
• Policy Driven Cost Management
• Real Time Consumption Analytics
• Advanced Management Dashboards
• Portfolio Life Cycle Management
• Vendor Costs
• User Data
• Subscription Management

29. Advanced, Intuitive Management Solutions to Manage your Cloud
Build Multi Vendor
Private Cloud’s in 5
minutes with SMART Buy
Complete Billing
Transparency across your
entire Service catalogue
Managed Multi Vendor
IaaS Services real time
through one panel
Managed all SaaS
users subscriptions
and Licenses

30. Why Choose Cloud Select as the Preferred Enterprise Platform ?
• Risk Mitigation – CloudSelect can be “bolted on” to existing systems . Proof of Concept methodologies produce more precisely defined
scopes and Statements of Work which reduce the risk of time and cost over-runs.
• Faster Transition from Existing Platforms – The time required to transition the Cloud is 40% less than any comparable offering.
• Cost Effectiveness – CloudSelect will deliver a complete transitions to the Cloud for 30% less than any other comparable solution.
• Revenue Capture – E-commerce portals compliment capacity to create large numbers of sub-stores that capture enhanced share of
customer discretionary expenditure as well as enterprise outlays on software, hardware, peripherals, office equipment, etc.
• Compatibility – CloudSelect has the capacity to work with legacy systems rather than replace them, if it is more prudent to do so
• Utilisation of Existing Infrastructure – The risk of obsolescence is reduced & higher utilisation from existing infrastructure is possible
• Operational Savings – Lower capex and lower headcount in IT departments
• Security – Higher level of security and lower risk of undetected cyber attacks
• User Friendliness – No changes to user interfaces
• Ease of Access to Customer Data – Simpler and faster access to Customer Data
• CloudSelect is the most advanced cloud transition platform available today.

31. CloudFX Labs | Consulting, Design & Integration | Delivers your Future state of IT
CloudFX Labs has been enabling industry leading company’s transition to hyper efficient IT Models through Advisory, Consulting,
Design and Integration services since 2009, saving clients over $347M in CAPEX and Transformed IT KPI’s and SLA’s immeasurably.
CloudFX Labs Services Portfolio
• Strategic Advisory Services
• Enterprise ITaaS Frameworks
• Distributor or SI Market Places
• Cloud Service Portal Creation
• Cloud Service Orchestration
• API / Adaptor Creation
• Workflow Architecture
• Cloud Vendor Management
• Cloud Migration Services
• Multi Vendor Billing Management
• Cloud ITSM On Demand
• Cloud DevOp’s
• Cloud Managed Services
• Virtual Architecture Design
• ISV On Boarding
• T2 Partner Stores

32. Managed Services that Inspire Sustainable Transformation
CloudFX Managed Services provides customers with a Complete portfolio of On Demand ITSM and Day 2 Operational
Services for all deployed Service catalogue offerings, Platform Maintenance support, Portfolio Management, Pricing,
Cloud service commission / decommission, Consumption Analytics, Billing Services, Workload Management etc..