This document discusses cloud computing and the Australian cloud landscape. It defines different types of clouds including SaaS, PaaS, and IaaS. It outlines key drivers for cloud adoption like cost reduction and agility. It compares webscale clouds that are lower cost versus legacy enterprise clouds. It evaluates whether Australian cloud providers can survive against international competitors by focusing on innovation, local support, open standards, and specialization in areas like vertical clouds and local data centers. It profiles Cloud Central as an Australian innovator in the cloud space and member of the OpenStack community.

1. Cloud Camp Sydney 2011 v2
AU cloud providers vs the world!

2. What is a cloud?
 Defined by business benefits..
 Pay per use = no upfront payment, pay for what you’ve actually used
 Fast on-demand setup = Innovate faster, be more agile
 Self service – Empower users, don’t wait for ‘support’
 Scalability = Unlimited resources, unlocks new use cases
Reduce Costs Innovate Faster Simplify IT

3. What types of clouds exist today?
Software-as-a-Service Platform-as-a-Service Infrastructure-as-a-
(SaaS) (PaaS) Service (IaaS)

4. Demand Drivers
New
IT departments Concerns about procurement Private clouds
SMEs, as well
will shrink as information will be replaced provide
as large
users go security will with cloud security and Quality is the
enterprises,
directly to the reduce as CIOs solutions backup to Priority
will be run on
cloud for IT understand the ($100m pa in public cloud
the cloud
resources cloud Australia solutions
alone)

5. Cloud Landscape – Webscale Cloud
 Webscale Clouds
 International: AWS, Rackspace, Korea Telecom
 AU: CloudCentral, Ninefold, OrionVM
 Typically Xen based (lower cost)
 Typically fast, automated provisioning
 4-8x lower cost than ‘Enterprise Cloud’
 Best suited to ‘web scale’ and ‘green field’ apps
 Higher growth than Legacy / Enterprise Cloud
 Typically, dynamic, ‘peaky’ usage profile

6. Cloud Landscape – Enterprise / Legacy Cloud
 Legacy / Enterprise Clouds
 AU: Telstra, BrennanIT, Harbour, etc
 Typically VCE based (higher cost)
 Typically slower, non-automated provisioning
 4-8x higher cost than ‘Webscale’ cloud
 Best suited to legacy applications / highly specialized configurations
 Lower growth than Webscale clouds
 Typically steady-state usage profile

7. Key Considerations for Choosing a Cloud Provider
 Thought Innovation / Leadership
 Geographical Location
 Functionality
 Service / Support
 Community / Ecosystem
 Reliability, Availability, Serviceability (RAS)
 Service Level Agreement (SLA)
 Specialization / Differentiation
 Cost / Value

8. Can Australian Cloud Providers Survive?
 Thought Innovation / Leadership – Yes, CloudCentral / OpenStack –
OrionVM Storage performance, etc
 Geographical Location – Yes, local providers in various AU data centres
 Functionality – Yes, via CloudStack / OpenStack / Custom Platforms
 Service / Support – Yes, local support from people who speak “Australian”
 Community / Ecosystem – Yes, participation in local cloud events,
integration into OpenStack ecosystem
 Specialization / Differentiation – Yes, local geo clouds, vertical clouds, etc
 Cost / Value – it is possible to compete on price, “enough” scale is not hard
 Patriotism – Australian business prefer to buy from other AU businesses

9. Cloud Central – Australian Cloud Innovators
 Committed to ensuring the success of our customers, we really do care
 Committed to open standards, member of OpenStack consortium
 Committed to innovation & continuous improvement
 First Australian ‘webscale’ cloud infrastructure service
 First Australian cloud with OpenStack support
 First Australian cloud with multiple ‘availability zones’
 More firsts in the pipeline..
Now: Soon: Horizon:
Cloud Servers Cloud Storage Hybrid Cloud

10. Contact
Kristoffer Sheather
Founder, Cloud Central
kris@cloudcentral.com.au
www.cloudcentral.com.au