Evolution of Cloud Computing - a Global Impact

1. Evolution of Cloud
Computing -
a Global Impact
Gary Allison
www.garyallison.com
Wednesday, January 26, 2011

2. Topics
Traditional Approaches
Evolution of the Cloud
Survey of Cloud Services
A Global Perspective
Wednesday, January 26, 2011

3. Virtual Confusion
Courtesy of
Dilbert.com
Wednesday, January 26, 2011

4. Yesterday’s IT Approaches
Variety of Special Purpose Servers
Installed Applications
Isolated, Difficult to Integrate
Large Upfront Expense:
Purchase HW, SW, Install
Maintenance, Upgrades, Backup
Wednesday, January 26, 2011

5. The Evolution of the Cloud
Forrester Research
Wednesday, January 26, 2011

6. The Connected Cloud
(this changes everything)
Wednesday, January 26, 2011

7. Why is everything changing?
Explosion of smart
devices
Advancing server
virtualization
Ubiquitous availability
of fast networks
Accessible by
everyone
Through the Cloud...
Wednesday, January 26, 2011

8. Smart Devices‘
Cloud Connection
Broadband Connected
Limited Storage Capacity
Run Sophisticated Apps
Compelling Experiences
Leverage Location Services
Rich Media and Social Networking
Smart Devices are more than phones and tablets...
Wednesday, January 26, 2011

9. Smart Devices‘
Cloud Connection
Broadband Connected
Limited Storage Capacity
Run Sophisticated Apps
Compelling Experiences
Leverage Location Services
Rich Media and Social Networking
Providers build Smart Device Services in the Cloud
Wednesday, January 26, 2011

10. What is Cloud Computing?
All infrastructure hosted
elsewhere
Multi-tenant
Pay-as-you-go - Utility
model
Elastic
Wednesday, January 26, 2011

11. Types of Clouds
SaaS - Software as a Service
Whole Solution
IaaS - Infrastructure as a Service
Raw virtual servers/storage
PaaS - Platform as a Service
Infrastructure simplified with additional
capabilities and also gaurdrails
Wednesday, January 26, 2011

12. Cloud Computing 2011
Rapid Advance in last 2 years
Enterprise class services now available
Security, Reliability, Manageability
International Transparency
Standards Compliance
PCI-DSS announced Dec ’10 by Amazon
SAS-70
Wednesday, January 26, 2011

13. What is SaaS?
Software licensed as a service
Typically a no or low upfront
investment
Subscription based pricing
No installation, no equipment.
Access via web browser,
smart device
Wednesday, January 26, 2011

14. You are familiar with...
•Buy books online
•Online merchant services
•Search Engine
•Advertising
•Keep up with Friends
•Share what’s new
•Office Replacement
•Sharing and Collaboration
•Online CRM
Software as a Service
Wednesday, January 26, 2011

15. But did you know...
Virtual Data Center
•S3 Storage
•EC2 Cloud
•Open Platform
•IaaS •Elastic App Infrastructure
•Social Graph •App Platform, DB
•New Kinds of Apps •PaaS
•Open Platform
•SaaS/PaaS
•Application Platform
•Business Logic, Website, Etc
•Open Platform
•PaaS
Wednesday, January 26, 2011

16. Amazon’s Offer
EC2 - Elastic Compute Cloud:
Virtual Servers: Linux, Windows
Click to start a server
Many Database Choices: Oracle,
MS SQL, MySQL
Flexible memory & CPUs
Increase capacity in minutes
Pay for what you consume
Reserved instance pricing
Wednesday, January 26, 2011

17. Amazon’s Storage Offer
Simple Storage Service:
5T
X
Store objects up to 5G each
Unlimited storage - pricing up
to 5000terabytes
Easy to access through http or
Web APIs
Bulk data transfer services
Elastic Block Storage as well
Pick US or Europe
Wednesday, January 26, 2011

18. More From the Amazon
Whole Ecosystem of Services:
Payment Services
Cloudfront and Cloudwatch
Auto Load Balancing
Auto Scaling
Virtual Private Cloud
Fulfillment Services
Mechanical Turk
Wednesday, January 26, 2011

19. Google’s Open Platform
Broad Set of Services:
Google App Engine
Google Docs/Calendar
Where’s the Fit? New Google Storage ala S3
•Late with Storage OpenSocial API support
•Commercial?
•Research platform Google Sites
•Office Alternative Google Checkout
•Vastly Innovative
New Prediction API and Big
Query
Wednesday, January 26, 2011

20. force.com Platform
Sophisticated CRM Platform
Build / store business objects
APEX programming language
Built-in test and deployment
Open APIs
Huge PaaS investment -
Heroku and database.com
AppExchange economy
Wednesday, January 26, 2011

21. Facebook
Friends
Connection = Social Network
Apps can explore network
Rich profiles of interests
Identify influencers
Enables marketing never before
possible
Social Plugin Strategy - Like
from any site
Wednesday, January 26, 2011

22. Complexity/Capability
DIY
Expect Google to
move
Complexity
Platform Capability
Wednesday, January 26, 2011

23. All Connected...
Wednesday, January 26, 2011

24. The Global Perspective
Wednesday, January 26, 2011

25. The Cloud Front is Here
NY Times - Apr ’10
“Almost every big company is
cautiously testing the waters”
“Government agencies are looking at
it too. NASA’s Jet Propulsion Lab
currently runs various experiments
on the computers of Amazon,
Microsoft and Google”
Wednesday, January 26, 2011

26. Because of Low Cloud Costs...
Today there are ~100 cloud companies, in
two years, there will be 5,000 $5,000,000
$3,750,000
Once it took $5M to bootstrap a company, $2,500,000
$1,250,000
now $50-100K $0
$1M investment should last 2-3 years - rate
of startup failure decreasing
Significant Fortune 500 enterprise solutions
can be built for less than $5M
Dreamforce’10 Panel on Emerging
Trends in Cloud Computing
Wednesday, January 26, 2011

27. Impact of the Cloud?
Fundamental Shift!
Way we work
Way we collaborate
Integration of smart devices
Significantly lowers barriers to entry
Now with less skill, less cost, less time,
deploy a complex, scalable application
Wednesday, January 26, 2011

28. Global Impact of the Cloud
Competition for US knowledge workers
IT skill demand change
Software development skill change
Best ideas will prevail - execution easier
Value in solving business problems
Value in domain knowledge
Wednesday, January 26, 2011

29. Q &A
Wednesday, January 26, 2011

30. Dream Big.
Wednesday, January 26, 2011