The document discusses a transformative shift towards a new style of IT driven by cloud computing, big data, social technologies, and mobile solutions. It highlights the need for increased innovation, agility, financial management, and connectivity to capitalize on the changing landscape of technological capabilities. Additionally, it emphasizes the importance of leveraging these technologies for new business models and product offerings in an increasingly data-centric world.

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Cloudbeyondtheobvious,
anapproachforinnovation
Christian Verstraete – Chief Technologist – Cloud Strategy

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Living in the age of tectonic shifts, and welcome to the new style of IT
Our World is Changing
Mainframe Client/server The Internet
Mobile, social, big
data, cloud
Every 10 – 15 years… a tectonic comes along in our industry…
Disrupting the status quo, fundamentally changing how
technology is consumed, delivered and paid for
New style of IT
• Reinvention of delivery
models, evolution to cloud
• Explosion of human
information
• Epic scale and speed

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Combination of technologies provide opportunities
Cloud
Big
Data
Social
Mobile
New Business Models
New customer relationships
New products
New services
New go-to market approaches

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Paradigm Shift of Cloud Computing

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Speed in business is increasing dramatically
107 106 105 104 1,000 100 10 1 0.1 Seconds
Trading analytics
Airline operations
Call center inquiries
Track financial position
Supply chain updates
Mail/express/fax/e-mail
Document transfer
Phone activation
Refresh data warehouse
Trade settlement
Build-to-order PC
30 minutes 5 seconds
20 minutes 30 seconds
8 hours 10 seconds
1 day 10 seconds
1 day 5 minutes
30 seconds3 days
3 days 45 seconds
1 month
1 day5 days
6 weeks 24 hours
3 days 1 hour
1 hour
Server Provisioning8 weeks 5 Minutes

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Companies look for
• Increased Innovation
• Increased Agility
• Improved Financial Management
• Better understanding of markets and
customers
• Always connected
(Any Time, Any Where, Any Way)
• Information at your fingertips
• Increased IT flexibility
• Reduced Cost

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Can those technologies help you innovate?
Technology Innovation
Exploiting technologies to
provide new capabilities
All
Product/
Services Innovation
Combine the new technology,
IT and business capabilities
for unique service and
product offerings
Business Units
Business Innovation
New business models,
processes and efficiencies
LOB Management
IT Innovation
Transform IT from a
supporting cost centre to a
service provider to LOB
IT
Ecosystem Innovation
Combine own strengths with
the ones of the partner
network to increase market
responsiveness
Functions
Cloud, Mobile, Social and
Big Data are new
technologies that enable
innovation throughout the
enterprise and its
ecosystem

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Example: Customer Sounding Board
• First ever „open source“ engineering project of a
big automotive OEM
• > 17.000 participants were involved in the design
of a new, groundbraking vehicle
• Technical interface were „standard“ Web 2.0
technologies plus a special web-interface to
enable exchange of design and spec information
http://www.fiatmio.cc/en/
http://www.fiatmio.cc/makingof/en/category/video/

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Example: Ideation driven Product Design
www.quirky.com
Combines crowdsourcing
with collaboration to re-
invent the product
development process

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Cloud Enabling GPS
Example: Product/Service Innovation
Current Situation:
• Successful product
• Alternate GPS Traffic Jam
Future Possibility
• Combining “internet of things”
• Using Location Services
• Propose multiple alternate routes

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BeyondPeopleinteractions
TheInternetofThings

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Growing
Internet of Things (IoT)
Pervasive
Connectivity
Explosion of
Information
Today
400,710 ad
requests
2000 lyrics played
on Tunewiki
1,500 pings
sent on PingMe
208,333 minutes
Angry Birds played
23,148 apps
downloaded
416,340 tweets
Smart Device
Expansion
60
sec
2013
A new style of IT required for IoT solutions
30
Billion
By 2020
40
Trillion GB
… for 8
Billion
10
Million
DATA
(1)
(2)
(3)
Devices
Mobile
Apps
(4)
(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org
A new era of accelerated innovation
Forever changing how consumers and businesses interact, enabling new opportunities

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Where will sensors appear? Everywhere.
Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access
Home automation
Home security
Real-time traffic
conditions
Climate monitoringWater / Gas
Airframe integrity
Passenger comfort
Merchandise
tracking
Tsunami warning Personal health
monitoring

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Example: Building Control
Digitize Analyze Decide

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Example: Sensing-as-a-service
• Sensor node design
• Network hardware selection
(wireless/cabled/optical)
• Management of system and
equipment
• Data collection / storage / retrieval
• Quality control of system / data
• Visualization and dashboard creation
• Information supply
Bridge monitoring
Maintenance Event Detected
System status
OK
Inspection
needed
OK
Inspection
needed

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Example: HP and Shell Voyager solution
• End to end solution
• Up to 1M wireless nodes
• HP sensing technology
• HP networking hardware
• Data aggregate level
• Field storage
• Command center
• Deployment / recovery
• Quality control
Recording truck
Retrieved RSNs
RSN
AL1
AL2 / AL3
Command center
Vibrosis truck
Deployment /
Retrieval trucks

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Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing...
Sensing requires complete solutions

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Successive stages of transmission, consolidation and transformation of data
Sensing requires complete solutions

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Sensing requires complete solutions
Big Data
in the Cloud BD BD

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Open Analytics & Visualization
Cloud Services Platform:
Autonomy, Hadoop, Vertica...
Sensing requires complete solutions
A&V CS Platform
BD BD

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Sensing requires complete solutions
A&V CS Platform
BD BD

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A fundamental next step
for the internetThe creation and curation of
exabytes of data from > 1
trillion sensors will be a
driver for infrastructure
evolution.
A fundamental next step for the Internet

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Well beyond exa
1030
This will be our digital
universe tomorrow…
Gegobyte*
10
27
A 1BB hard drive would cover
the earth 23,000 times
Brontobyte
10
24
This is our digital universe today
= 250 trillion of DVDs
Yottabyte
1021
1.3 ZB of network traffic
by 2016
Zettabyte
10
18
1 EB of data is created on the internet each day = 250 million DVDs worth of information.
The proposed Square Kilometer Array telescope will generated an EB of data per day
Exabyte
10
12
Terabyte
500TB of new data per day are ingested in Facebook databases
1015
Petabyte
The CERN Large Hadron Collider
generates 1PB per second
109
Gigabyte
10
6
Megabyte
The terms Geopbyte and Geobyte are also used in the literature.

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In the new Information age the richness and volume of user interactions is too great
to manually exploit. You can’t extract insights without …
Digital experience
We must understand all user interactions as a single view to deliver
compelling experiences and constantly learn from visitor behavior
Understanding Meaning

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A Nice Illustrative Example

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“We have 20 mins before landing,
the AV system will now be switched off”

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www.verstraete.chr.cx
John’s context in the Cloud
(ubiquitous, massive,
unstructured and his)
Imagine
LAX
event<.....
film:“ jean de florette”,
edit: VS2010
frame: 5658, ...
>

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www.verstraete.chr.cx
...at the Downtown Los Angeles Marriott
A Loosely-coupled “App”...
get(Virgin Atlantic, 3434W87T293G479hsjd4fh888kd47)
www.imdb.com/streaming_serviceenable “get”
<Jean de Florette, VS-Edit, frame(5658)>

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Have I just teased your imagination?
The opportunities are endless, we are
only limited by our imagination
New business models are emerging
including information providers,
information transformers, information
consumers
The technology is there, now it is up to
us to turn it into services & business
Information technology is entering
everything we do, businesses better be
aware of it.

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But it will require some “Lateral Thinking”
Cupertino, October 5th, 2011
Steve Jobs has passed away
Source: Tech Crunch
Sinai, around 1513 BC
Moses receives the Stone Tablets
Source: Exodus 19:1

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Thankyou
E-mail: christian.verstraete@hp.com
Blog: www.hp.com/blog/cloud
Twitter: @christianve