2. Understanding
Business
Models

3. Which
is
the
be5er
bike
light*?
h5p://outgrow.me/torch-­‐bicycle-­‐helmet-­‐with-­‐integrated-­‐lights/
h5p://outgrow.me/the-­‐defender/
*let’s
watch
both
videos

4. ObjecFves
for
the
Camp
• Go
through
the
early
stages
of
building
a
startup
• Launch
a
new
product
using
Kickstarter

5. ObjecFves
for
Tonight
• Be
able
to
define
the
first
5
Lean
Canvas*
terms
• Represent
a
Kickstarter
project
as
a
Lean
Canvas
*Lean
Canvas
is
a
version
of
the
Business
Model
Canvas

6. What
is
a
Business
Model?
Describes
the
nine
important
elements
of
any
business.
It
is
also:
• Fast
• Concise
• Portable
…and
be5er
than
a
business
plan!

7. Lean
Canvas
Skip.
Skip.
Skip.
Skip.

8. Cineskates
h5p://www.kickstarter.com/projects/jj1/
cineskates-­‐camera-­‐sliders
Please
check
out
this
video.

9. 1.
Problem
List
your
top
1-­‐3
problems:
• Smooth
video
is
difficult
to
capture
without
bulky
or
expensive
equipment
• ExisFng
equipment
is
not
portable
ExisFng
alternaFves:
List
how
these
problems
are
solved
today.
• Expensive
dollies
• Steadycams
• By
hand

10. F ol l ow
1.
Problem
along
with
y
our
group
List
your
top
1-­‐3
problems:
’s
examp
le!
• Smooth
video
is
difficult
to
capture
without
bulky
or
expensive
equipment
• ExisFng
equipment
is
not
portable
ExisFng
alternaFves:
List
how
these
problems
are
solved
today.
• Expensive
dollies
• Steadycams
• By
hand

11. 2.
Customer
Segments
List
your
target
customers
and
users:
• People
filming
video
with
DSLRs
• People
concerned
with
price
• People
concerned
with
portability
Early
Adopters:
List
the
characterisFcs
of
your
ideal
customer.
• Owns
a
DSLR
and
GorillaPod
• Shoots
video
o]en

12. 3.
Unique
Value
Proposi:on
3.
Unique
Value
Proposi:on
List
your
target
customers
and
Single,
clear,
compelling
message
that
users
turns
an
unaware
visitor
into
an
interested
prospect:
• CineSkates
is
a
portable
tripod
slider
Early
Adopters:
List
system
that
enables
fluid,
rolling
video
the
characterisFcs
of
your
ideal
customer.
without
the
hassle
of
bulky
camera
gear.
High
Level
Pitch:
List
your
X
for
Y
analogy:
• Like
roller
skates
for
your
camera

13. 1.
Problem
4.
Solu:on
List
your
top
1-­‐3
problems:
Outline
a
possible
soluFon
for
each
problem:
• Smooth
video
is
difficult
to
capture
without
• A
simple,
cheap
tripod
with
wheels
bulky
or
expensive
equipment.
• Make
sure
its
small
and/or
collapsible
• ExisFng
equipment
is
not
portable

14. 5.
Channels
List
your
paths
to
customers:
• InfluenFal
photography
blogs
• InfluenFal
photographers
that
tweet
• Leaders
of
photography
groups
• News
groups/Facebook
groups

15. Bonus:
How
was
it
made?
How
was
this
product
made?
• ???

16. Bonus:
How
was
it
made?
How
was
this
product
made?
• Designed
with
CAD
• Prototyped
on
a
3D
printer
• InjecFon
molded
plasFc
• Molds
were
created
• Minimum
batch
size
• Low
incremental
cost

17. Your
Turn:
Create
a
Lean
Canvas
for:
h5p://www.kickstarter.com/projects/gotham/
the]-­‐resistant-­‐bike-­‐light-­‐by-­‐gotham-­‐bicycle-­‐
defen?ref=category