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Closing the Gap: A Look At Technology in Corporate Communications
The document discusses challenges that companies face with internal communications and the promise of mobile solutions. It summarizes the results of a survey of 331 communications and HR professionals. The survey found that while older methods like email and intranets are still used, 97% face challenges with their current tools, including poor integration and employees not being engaged. Other challenges include communicating with remote workforces and a lack of effective metrics. However, 97% expressed interest in using mobile apps for communications. The presentation argues that mobile solutions from companies like SocialChorus can help by providing customized internal mobile apps and analytics to better engage employees.
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Closing the Gap: A Look At Technology in Corporate Communications
- 1. Closing the Gap:A Look At Technology in Corporate Communications
- 2. 2 #EngageU Our Speakers Diane Hagglund SeniorResearcher Dimensional Research @DimensionalR Sonia Fiorenza VP of Content & Engagement Strategies SocialChorus @sonia_fiorenza
- 3. 3 Have a Question? Usethe hashtag #EngageU on Twitter for questions & comments Chat with us on ReadyTalk! OR
- 4. 4 Today’s Topics • SurveyMethodology • The Challenges of Internal Communication Tools • Engaging a Remote Workforce • Using Metrics for Effective Communication • The Promise of Mobile Solutions #EngageU
- 5. 5 Overview of SurveyMethodology #EngageU
- 6. 6 #EngageU Dimensional Research • 331Communications and HR Professionals • Mix of consultants, team managers, executives and individual contributors • 34% of respondents are from companies with more than 20,000 employees
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- 8. 8 #EngageU Poll: What communicationmethods do you currently use? ● Email ● Enterprise Social Network ● Email Newsletter ● In person or remote town hall meetings ● Intranet ● Mobile app ● Signage in office ● Other
- 9. 9 #EngageU Primary Communication Methods •Older forms of communication are used such as email, company intranet or email newsletters • 97% of respondents said they face challenges with the tools they currently use • Not every employee has access to a computer • Poor integration – too many tools that don’t work together
- 10. 10 Challenge: Engaging anAudience that is Constantly Bombarded with Messages
- 11. 11 Challenges with CurrentCommunication Methods ● Employees are not happy with the format in which they are receiving important information ● Overall there is a low degree of engagement among employees #EngageU
- 12. 12 Challenge: Engaging aRemote Workforce
- 13. 13 Today’s Distributed Workforce •59% consider communicating with a widely distributed workforce to be a primary challenge • This is an even bigger problem for larger organizations • Employees are spread out and employers are struggling to communicate with their workforce #EngageU
- 14. 14 Content on MobileDevices • Content from employers is not optimized to be viewed on mobile devices #EngageU
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- 16. 16 What Metrics doCommunications Professionals Track? • 81% track metrics for employee communications- methods vary widely • Only 22% are confident in the effectiveness of the metrics they track • Although everyone understands the importance of metrics, it is not clear on how to best use them #EngageU
- 17. 17 Challenge: Insufficient Involvementin Technology Decisions
- 18. 18 #EngageU Poll: Were youinvolved in the decision making process for choosing your current communication tool? ● Yes ● No
- 19. 19 Decision Making • Communicationsteams are rarely involved in selecting internal communications tools • Features of tools are extremely important • 72% said the ability to track employee use and engagement was important to them #EngageU
- 20. 20 The Promise ofMobile
- 21. 21 Communications Professionals WantMobile • Most employees already have smartphones •Compared to 32% reporting that not all their employees have access to a computer • 97% said they are interested in using a mobile app for employee communications • Mobile apps would be more effective than what they are currently using (86%) #EngageU
- 22. 22 #EngageU Poll: Now isthe time to go mobile for internal communications ● Strongly agree ● Agree ● Neutral ● Disagree ● Strongly disagree
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- 24. 24 Aggregate and curateinfo to make employees thrive Company News & Email Company Social Feeds Industry News Feeds Training Videos Compliance Info Corporate News Surveys Office Events HR Announcements Employee Spotlight
- 25. 25 Give employees abeautiful, consumer-like app <<Your Brand>> Our CEO is making a big announcement!
- 26. 26 Real-time publisher & robustanalytics
- 27. 27 SocialChrous is theindustry leader 150+Branded mobile apps deployed to app stores 13Of the Fortune 50 companies are customers Employees using SocialChorus 2.2M
- 28. 28 Have a Question? Usethe hashtag #EngageU on Twitter for questions & comments Chat with us on ReadyTalk! OR
- 29. 2929 Interested in LearningMore? #EngageU Download our Ebook! The Technology Gap in Corporate Communications http://bit.ly/technologygap Request a Customized Demo 844.WRK2LFE http://www.socialchorus.com/tour info@socialchorus.com
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