The New Rules of Employee Advocacy: The 2015 Enterprise Employee Engagement Report

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See the full report here: http://bit.ly/2015-enterprise-engagement-report SocialChorus partnered with Dimensional Research to survey 1,000 employees of enterprise organizations. In the 2015 Enterprise Employee Engagement Report, you’ll find research and data on how the workforce has evolved, and actionable insights that you can immediately apply to your employee engagement and advocacy strategy today.

Marketing

The New Rules of
Employee Advocacy:
The 2015 Enterprise
Employee Engagement
Report

2
We surveyed 1,000 employees from
enterprise companies.

3
Workplace Communication Need to Improve
Both employees and managers agree that there isn’t enough
effective communication internally.
• 94% of employees want to hear more about what is going on from
leadership
• 86% of employees would feel more engaged if they were more
informed about company news and information
• 68% of executives believe they do a “good” job of communicating

5
The use of mobile to
accomplish everyday tasks is
increasing — especially for
working professionals.

6
Create a Consumer Experience for Employees
Employee communication strategies that adapt to consumer
expectations would work better.
• 82% of millennials want to receive company information via a mobile
app
• 76% of Gen X wants to receive company information via a mobile app
• 54% of Baby Boomers want to receive company information via a
mobile app

7
When employees are engaged and
well-informed, they will engage and
inform their network.

10
Be Better Connected
We believe connection drives
engagement, productivity and
advocacy for modern enterprises.

Hear from social media directors from Gap Inc. and Farmer’s Insurance on launching successful employee advocacy programs. Some of the topics covered in this presentation include: - How to empower thousands of employees to share your brand’s story on social media safely and effectively - How to drive leads on social media and raise brand awareness - How to measure your employee advocacy program to show clear business impact - How to achieve internal buy-in from leadership

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