Good communication skills are needed at the individual, group, and community levels to establish relationships, exchange ideas, make decisions, and access important resources. At the individual level, people must understand each other and express their own needs. Groups require trust and cooperation to share knowledge and decide on a course of action. And communities depend on communication technologies and infrastructure to interact and gain access to opportunities.

5. INDIVIDUALS GROUPS &
ORGANIZATIONS
COMMUNITIES
Need: good communication skills to
be able to establish good
relationship.
It is important that an individual
understand what the other person
is saying. It also means a person
transmitting the information can
clearly express their own needs
and concerns.
Involves trust and cooperation.
Needs:
 Can exchange ideas and gain
more knowledge and
understanding.
 Can together arrive at a decision
or course of action.
A group of people living and
interacting with one another in a
particular environment.
Needs:
 Must gain access to
communication infrastructure
and technologies.