The proposal is for an event at an art gallery to engage 16-25 year olds. It will include interactive workshops where participants make paints and try techniques from a video about a masterpiece. Short videos will provide analysis of different artworks in the exhibition and their historical context. The goal is to explain what makes a masterpiece and compare modern and older works. They hope to hold the event in January and invite press to a closing event showing the progress of the project through footage and a long video. The target audience is art and history students who often cannot visit due to costs.

1. Art gallery project
Proposal
What are we going to do?
We thought a really nice way to get more young people (16-25) interested in the
art gallery and this exhibition specifically, was to have some sort of event where
we invite them here to see the art work and offer some interactive activities.
Furthermore we plan to create 3-4 short videos/voice recordings to go with each
stage of the exhibition.
So we thought a key element to focus on would be the ‘making a masterpiece’ but
look at it as what actually makes a masterpiece? What paints did they use? Why
did they choose these colours? Etc. we are planning to host a workshop at the
event that, depending on the turn out, will either be scheduled sessions or just
ongoing throughout the day. The workshop will include a slightly longer of the 4
videos (this will be our main video 4-6 mins long?) and it will explain all the
processes of making this painting, all the materials the artist used and why, how
he used them to create certain styles and what techniques has he used. We will
then ask the young people to give some of the techniques seen in the video a go.
So far we hope to have them making the paints, replicate the sketching style and
to practice some of the techniques they learnt in the video on wood like the artist
originally painted on. Then potentially later on we could display this work as
part of out project at the gallery.
Our second video will be a deeper analysis of the painting ‘st Luke painting the
virgin Mary’ more of video essay style or potentially just audio with maybe
headphones or just playing out loud by the painting on a loop (this will depend
on the space and recourses). This will basically give more information about the
painting, its context, why it’s relevant, what makes it a ‘masterpiece’. This will be
the video that I will be mainly working on so I must plan this out so that my
video explains a lot about the painting’s small details and how it’s unique from
other paintings made at the time that depict a similar image. I want this video to
be around two and a half minutes as this will be enough time to keep the
audiences attention as well as being plenty of time to explain a lot about the
painting.
Our third video we are looking at comparing the more modern art in the
exhibition the older art work. This video will probably be around two minutes
just depending on how much information we can find and how much time we
will have to produce it. I think this will be a good way of explaining to the
audience why those paintings were put together and the point the curator was
trying to get across. There is the potential for interviews in each video depending
on who we interview and the information we get.
The fourth potential video will most likely be the shortest and if we are tight on
time will be least priority and could be dropped if we want to focus more heavily

2. on the other videos. However, the plan for this one will be to discuss the styles
and context behind the ‘behind the scenes’ section of the exhibition. If we don’t
get enough information to make this a full video then we could add it into one of
the other videos that we do.
(This information will be gathered from the curator).
We are hoping to have this event on Friday the 17th of January between around
12-5 ish then continue having the videos running over the weekend and then
potentially having a closing event where we invite York mix, the press, the
museums trust etc, and show them what we have done with maybe a long video
at the end to show all our progress and development thought the whole project
with footage from behind the scenes to events to feedback. (this is only an idea at
the moment and is very dependent on time) if this wasn’t a possibility then we
could invite these people to the afternoon opening instead and maybe make it a
longer event that carry’s through to the evening? I think this will come together
later on once we are making progress with production and can work out what
remains time and budget wise but this would be a nice way to tie of the project
so hopefully, we can make it work.
Who are wemaking it for?
So, we have chosen to aim this project at art/history students at college/sixth
form/ uni and other higher educational courses and hopefully along the way
with right advertising of the event we can grab the interest of young people
interested in art and history as well and make the event more successful. As
students ourselves, we can use our connections with the college and our friends
to get people involved. I have connections with the York theatre royal who will
be ale to help with distribution of flyers to members of their youth theatre and
visitors to the theatre.
We have chosen this audience as I think there’s a lack of young people
specifically visiting York art gallery and I think part of the reason is because of
the costs. As a student interested in art, I choose not to visit the art gallery as the
cost to get in isn’t money I have to spare and I think it’s the same for many other
students in York who simply don’t have that extra money to pay to get in. so we
thought a great way to get all these young people involved is to take away the
money barrier and give them free access to the gallery for the afternoon,
hopefully getting teachers to bring their students as a trip.