Reach all smartphone users in Portugal with our coverage of MEO, Vodafone and NOS. As of March 2014 it was found that 44 percent of Portuguese consumers were smartphone users and this number is still rapidly increasing.

1. WAP or Direct Billing
Guidelines Portugal
Globway (Netherlands) Tel: +31-(0)10-428.67.90
Spoorhaven 44-46 | 2651AV | Berkel en Rodenrijs | The Netherlands KvK: 24.241.933
info@globway.eu | www.globway.eu VAT nr. NL.8171.08.476.B02

2. Introduction
 This presentation contains the rules and regulations for Direct
billing in Portugal.
 Before launching a campaign, print screens of the acquisition flows
should be approved by the Gateway.

3. General Service Rules
The following will not be accepted:
 Offensive or deceiving communication of the service
 The use of offensive language relating to religion, race or creed
 Images of violence or representation of illegal drugs consumption
 The use of explicit sexual images in services outside the adult category
 Images that may be considered insulting (discrimination of gender,
religion, etc.)

4. Special conditions for adult services
 Whenever the service to be provided is aimed at adults, access must be
necessarily preceded by a page communicating that the service about to be
accessed is for people over 18 and it must require that the end user confirms (a
button) that he/she is over 18 and that he/she intends to access the service in
question.
 If the end user indicates that he is not over 18, the application or browsing must
be terminated.
 At any time (even after entering the service) the information that it is a service
for people over 18 must be present on every service page.

5. Adult service- Age Verification Page
 Users must confirm their age by clicking on the “Sim,
tenho mais de 18 anos” confirmation button.
 If users click on the “Nao, nao tenho mais de 18 anos”
button, application or browsing must be terminated.
 The user must be informed about the nature of the
service. A +18 mention must be added to all pages within
service site.

6. Adult service- Age Verification Page Example

7. Content classification matrix 1

8. Content classification matrix 2

9. Content classification matrix 2
• NOS and Vodafone only allow soft and sexy content, CS1.1 and CS1.2 in the table.
• MEO allows all content.

10. Use of third party brands/ Logos
 Brands of a third party must not be used without their explicit consent, particularly
for commercial purposes.
 The use of brands must not let the Customer believe that the brand is the promoter of
the action.
 Consequently, the use of brands, brand names, products and brand logos (as well as
other industrial property goods) is only allowed if the service supplier has explicit
authorization from the brand holder for the stated purpose. If the authorization from
the brand is limited to the offer of the product as an incentive, the area occupied by
this brand must be inferior to that occupied by the product provided by the supplier.
 In addition, the document authorizing the use of the brand may be requested. Failure
to present this document results in the non-approval of the creativity presented or its
removal in case of a promotion.

11. Raffles or similar contests
 If the supplier offers Customers the possibility of participating in raffle
tickets, information concerning the contest may be requested, as well
as proper approval of the contest by the appropriate authority (General
Secretariat of the Ministry of Economy).
 In general, any form of publicizing contests, promotions, offers, prizes
or discounts must indicate the duration of the contest (start and end
date), as well as the terms and conditions of participation or access.

12. Design/ Layout and content rules (1/2)
The following information must always be shown in a clear and immediate way (without having
to scroll on a 320 x 480 pixels screen):
 Information about the service to be provided:
 A greater importance must be given to the content/service provided than to any
highlight or promotion. Deceiving messages or expressions, such as, “Free”, must be
avoided in the communication of the service.
 The price of the service (VAT included) and the respective recurrence in the case of
subscriptions:
 If the service in question is a subscription, a button (or URL) with “CANCEL” must
always be available on the page of the service supplier, so that the user may terminate
his subscription whenever he wants.
 When the cancelation of the subscription is requested, the content supplier must
show, immediately after cancelation, a message informing that the subscription was
successfully cancelled.

13. Design/ Layout and content rules (2/2)
 Commercial terms and conditions:
There must be no changes of the conditions or description of
the service as the user proceeds onto the various screens.
The content/service to be provided must always remain
equal and clearly visible.

14. Mandatory pages MEO 3G
The service content must always include:
 Banner (which must refer to the service) or entry element
 Payment/subscription page (customization is allowed)
 Confirmation/welcome page
 Cancelation process

15. Mandatory pages MEO Wi-Fi
The service content must always include: ,
 Banner (which must refer to the service) or entry element
 Landing page
 Insert MSISDN page
 Insert PIN page
 Confirmation/welcome page

16. Mandatory pages Vodafone 3G
The service content must always include:
 Banner (which must refer to the service) or entry element
 Payment/subscription page (customization is allowed)
 Confirmation/welcome page

17. Mandatory pages Vodafone Wi-Fi
The service content must always include:
 Banner (which must refer to the service) or entry element
 Insert MSISDN page
 Insert PIN page
 Confirmation/ welcome page

18. Mandatory pages NOS 3G
The service content must always include:
 Banner (which must refer to the service) or entry element
 Landing page (customization is allowed)
 Payment/subscription page (customization is NOT allowed)
 Confirmation/welcome page

19. Mandatory pages NOS Wi-Fi
The service content must always include:
 Banner (which must refer to the service) or entry element
 Landing page (customization is allowed)
 Insert MSISDN page (customization is NOT allowed)
 Insert PIN page (customization is NOT allowed)
 Confirmation/welcome page

20. SMS-messages (all operators)
 Welcome SMS-message
 Renewal SMS (Vodafone only)
 Cancellation

21. Landing page (NOS) and payment/subscription page (MEO &
Vodafone)
 The page must show the service in detail and must include without scroll on an 320 x
480 pixels screen):
1. Name of the service
2. Description of the service
3. Information about the costs (VAT included) above the purchase/ subscription
button.
4. Information about the recurrence of the cost in subscriptions
5. A button of “subscribe” for subscriptions (or just “purchase” for one shot services).
6. Supplier Customer Support Number.
7. Link to T&C (page including all the footnote information)
8. Visible footnote with: contacts of the content supplier, information on how to
cancel the service in subscription, total cost of the service.
 All of this with a suitable font size for reading and background contrast of at least 80%

22. Confirmation/ welcome page
 The welcome page must maintain the design of the landing or
payment page and:
1. Inform the customer of the action performed (purchase or
subscription)
2. Inform the total cost of the service
3. Inform how to cancel the subscription
4. Inform the suppliers’ telephone number and the link for the
service terms and conditions
5. A button to cancel the service
 All of this with a suitable font size for reading and background
contrast of at least 80%

23. SMS messages
 In the flow of direct billing, the content
supplier may present the following SMS flow
(all SMS are free for the end user and sent by
us or the operators)
 Welcome SMS
 Renewal SMS (Vodafone only)
 Limit reminder SMS (Vodafone only)

24. Cancellation process 1
 The cancellation process must be done in a single
step, when the customer selects the link/button
“CANCELAR”.
 That page must include other cancellation methods
(helpdesk, web).
 The confirmation page of the subscription
cancellation must include a message confirming the
subscription cancellation.
 The user will also receive an SMS to confirm the
cancellation.

25. Cancellation process
 After the service is cancelled, the user must
keep the access to the portal and should be
able to download any content item until the
billing period is finished.

26. Retry policy
 MEO: 1 retry per day, until the predefined
automatic cancellation by operator.
 Vodafone: 1 retry per day during one calendar
month. Renewal date is the “successful charge
date”. Retry schedule is the responsibility of
the Operator
 NOS: retry schedule is the responsibility of the
operator

27. Payment page MEO (TMN)
 The payment page must show the service
in detail and must follow this exact format
(without scroll on an 320 x 480 pixels
screen):
1. Service provider/ name of the service
2. Description of the service and a picture/
screenshot of the service
3. “Pagar com a minha conta MEO” and “X,XX €
semanalmente”
4. Button: “Aceitar e subscrever” (accept and
subscribe)
5. “Serviço fornecido por ‘Merchant Name’”
6. Call centre number is 707450201
7. ‘Cancelar’ button, which on this particular page
should redirect to the previous page
8. There must be a ‘Home’ and ‘Termos e condições’
link next to each other at the bottom
 All of this with a suitable font size for reading
and background contrast of at least 80%
 Background text must be solid

28. Confirmation page MEO (TMN)
 The confirmation page must show the
service in detail and must include (without
scroll on an 320 x 480 pixels screen):
1. “Subscrição efectuada” in the top
2. “Obrigado por utilizar os nossos serviços.
Esta subscrição tem um costo de X,XX€/semana.
Para cancelar, clique aqui”; aqui should be a link
to the cancel process
3. Also include
• Apoio ao cliente: 707450201
• Support mail
• Termos e condições link
 All of this with a suitable font size for
reading and background contrast of at
least 80%

29. Cancellation pages MEO
1 2

30. Payment Page Vodafone
 The payment page must show the service
in detail and must include (without scroll
on an 320 x 480 pixels screen):
1. A link to the portal that is underlined
2. “Confirmar subscrição” above
‘Subscrever’ Button
3. “O valor de X.XX EUR será deduzido
semanalmente na sua fatura ou saldo
Vodafone” must be after ‘Subscrever’
button
4. “Apoio a cliente: 707450201, (support
mail)”
5. ‘Termos e condições’ link
6. ‘Cancelar’ button or link
 All of this with a suitable font size for
reading and background contrast of at
least 80%

31. Payment page WIFI connected user Vodafone
 The payment page must show the
service in detail and must include
(without scroll on an 320 x 480 pixels
screen):
1. A link to the portal that is underlined
2. “O valor de X.XX EUR será deduzido
semanalmente na sua fatura ou saldo Vodafone”
3. “Por favor introduza o seu número de telemóvel”
4. MSISDN input
5. ‘Confirmo, e este é o meu número Vodafone!’
button
6. “Após confirmar, recceberá um código de
confirmação por SMS”
7. “Nao sou subscritor Vodafone”
8. 707450201, (support mail)
9. ‘Termos e condições’ link
10. ‘Cancelar’ button or link
 All of this with a suitable font size for
reading and background contrast of at
least 80%

32. PIN Entry WIFI connected user Vodafone
 The confirmation page must show the
service in detail and must include
(without scroll on an 320 x 480 pixels
screen):
1. A link to the portal that is underlined
2. “O valor de X.XX EUR será deduzido
semanalmente na sua fatura ou saldo Vodafone”
3. “Confirme o PIN que lhe foi enviado:”
4. PIN input
5. ‘Confirmo, e este é o meu número Vodafone!’
button
6. “Após confirmar, recceberá um código de
confirmação por SMS”
7. “Nao sou subscritor Vodafone”
8. 707450201, (support mail)
9. ‘Termos e condições’ link
10. ‘Cancelar’ button or link
 All of this with a suitable font size for
reading and background contrast of at
least 80%

33. Payment page Optimus (NOS)
This screen will be hosted by Optimus (NOS)

34. Payment page Optimus WIFI user
This screen will be hosted by Optimus (NOS)

35. Approval flow of the service
1. Concept validation of each campaign by the operator
a. Brief description of the service is needed
2. API integration
3. HTML pages development
a. Steps 2 and 3 might be developed parallel
b. Second phase: between Globway and Operator
4. Service campaign tests in production
a. First phase: Between Globway and content provider
b. Second phase: between Globway and Operator
5. Setup tariff in production
6. Final approval operator
7. Launch of the service