This document summarizes the mission, target market, challenges, solution, features, benefits, pricing, history, team, and next steps of ActionFlow. ActionFlow aims to help small and medium businesses improve operations by providing pre-defined business process templates for purchase. It offers over 50 templates across key business functions that can be customized. The templates guide users on tasks, responsibilities, and alerts to help businesses work more effectively.

1. 1
Corporate Backgrounder
MISSION
Our mission is to make running a business less stressful and increase the odds of
businesses being successful, by leveraging proven best practices and making sure
that businesses are doing the right tasks, at the right time, by the right people.
TARGET MARKET
Our customers are the founders, CEOs, Directors and Managers of small to
medium size English speaking companies that would like to improve the way their
companies work but don t have the time or knowledge necessary to do it
themselves, don t want to hire experts or are not willing to pay a lot of money for
consultants. We estimate that there are more than 50 million companies in our
target segment.
CHALLENGES
You work very hard, many hours per week. Most people in your company also
work hard. But you don t get the results you want. You have doubts if you and
your team are doing the important things. You are concerned with constant delays,
with customer complaints, with the increasing lack of motivation of your team. You
suspect that there is a lot of wasted time and energy at your business. You would
like to improve the way your company works but you don t know how it can be
done better or you can t afford outside help.
Have you ever wonder why franchising businesses have more success than other
types of businesses? Statistics tell us that 8 out of 10 franchising businesses are
still running after 5 years but for non-franchising businesses its only 5 out 10.
Why? Could it be because franchising businesses have a well documented,
extensive set of pre-defined business processes that they start following from day
one? You don t need to be a franchising business. You just have to define and
implement your business processes. But this is not easy. It takes a long time to do
and a lot of money.

2. 2
SOLUTION
After login you will find more than 50 different business processes available for
purchase on ActionFlow.com, including processes related to Strategy, Marketing,
Sales, Customer Service, Human Resources, Social Media Marketing, Finance
and other areas of business activity. Once purchased, it s possible to customize
the process, by adding, deleting or changing the order of tasks. Each task includes
comprehensive instructions, responsibilities, due dates, checklists, attachments,
links and comments. It s also possible to specify prerequisites for initiating tasks
and define when and to whom alerts and notifications can be sent. All task
attributes can easily be adjusted to the specific needs of each company. With
ActionFlow.com it s also possible to create new processes and sell these
processes by adding them to the ActionFlow Catalog, making them available for
reviewing and purchasing by other ActionFlow users.
Key Features
ü Buy Flow: Easily find process templates and buy them using your credit card.
ü Make Flow: Create new processes templates or edit existing process templates.
You can also sell the processes that you created, by adding them to the ActionFlow
Catalog.
ü Start Flow: Initiate your process by giving it a name and assigning people to the
different roles required by the process.
ü Inbox: Find about your tasks and its details. You can also be notified about a new
task by email, SMS or Twitter.
ü Dashboard: Find about everyone s tasks. Check which tasks are late or were
cancelled. Create lists with information about the tasks done by users, task type,
task status and time period.
Key Benefits
ü Work Better: Leverage proven best practices. Make sure that everyone at your
company is doing the right tasks, at the right time, by the right people.
ü More Control: With ActionFlow you can relax, knowing that if an important task is
not done on time you will get an alert.
ü Amazing Savings: Designing and implementing a business process can be very
expensive, especially if you use the services of outside consultants. It s not
unusual for a project like this to cost more than $50.000. With ActionFlow you will
be able to buy many processes for $49 each and use just a few hours of your time
adapting and implement your new processes.
ü Make Money: Users can sell the processes they created by adding them to the
ActionFlow Catalog.
ü Nothing to install: You only need a connection to the Internet and a browser.
Nothing to install on your computer

3. 3
Pricing
After the 30 day free trail users will have to choose one of the existing membership
plans, starting at $29 per month for five users, 1 GB of storage and 50 active flows.
With your membership you get three process templates for free. Additional
process templates are available on the ActionFlow Catalog at different prices.
Process templates developed by ActionFlow usually cost from $29 to $198. The
price of process templates developed by third parties is specified by their authors.
HISTORY
The ActionFlow project started in February of 2009. After many years thinking
about it, Antonio Lucena de Faria managed to get the people and the money
necessary to initiate the development of ActionFlow.com. During the first six
months Maria Varela and Sara Nunes worked hard in defining the functional
specifications of the ActionFlow platform and creating process templates. In July
2009 a team of developers, under the leadership of Sandro Martins, initiated the
development of our first prototype. By the end of 2009 we had our first alpha
version up and running. A few months later we initiated our beta program. In
March 2010 we were invited to make a presentation at Seedcamp Barcelona for a
small audience of investors and developers. Returning from Barcelona we decided
to apply for DEMOFall 2010. We knew it was going to be difficult, given the usual
large number of applicants and the very high standards used by DEMO when
selecting whom to invite for the event. A few weeks later we were very happy when
we first got an email from DEMO and later talked on the phone with Matt Marshall,
the Executive Producer of DEMO. A few days later we got an invitation letter. From
the beginning of June to the end of August we worked full time in preparing our
launch at DEMOFall, September 14, in Silicon Valley.
Check our blog to find about what happens next and also about the challenges of
starting a global business with a small team and limited resources.

4. 4
TEAM
Antonio Lucena de Faria
I'm the founder. Some say that the ideiot (not to be confused with
idiot). I have more ideas per second than I wish. Sometimes it
gives me headaches. Other times something interesting happens
(according to my point of view). That's when I manage to convince
others that a crazy idea is not that crazy after all.
Marta Lowndes
Marta protects us (the ActionFlow team) from the "curse
of knowledge" (If you don't know what this is you should
read "Made to Stick"). She has a unique perspective on things, the
result of a great intellect, a degree in Architecture, an MBA, her
professional experience and the fact that she is a great plastic
artist. If it wasn't for her, most people would not understand what
ActionFlow is.
Maria Varela
Maria is the great organizer. She is an orchestration evangelist.
Her professional experience in management consulting gave her
the confidence that one needs when embarking in such a fantastic
adventure as the ActionFlow project is. She is the keeper of the
faith, working harder than any other. Always enthusiastic about
finding new ways to work better.
Sara Nunes
Sara is the Balsamic Mockup artist. She understands what we say
even when the words are few and confusing. She is the master of
functional specifications. And she tests and tests like no other.
Sometimes developers don't like her that much. But ActionFlow
would not be what it is without her. She is always competing with
Maria about who puts more effort into this project.
Sandro Martins
Sandro is our developer extraordinaire. He is also the great leader
of our development team. He is curious about technology and a
strong fan of cloud computing. It was him that convinced us to go
with Azure. It's great when you have someone in a startup that you
can totally trust when it comes to technology.

5. 5
NEXT STEPS
Before the end of 2010 we will be announcing the ActionFlow Developers Program.
The objective of this program is to promote and facilitate the development of
process templates by companies or individuals that want to monetize their
expertise by creating and selling business process templates at ActionFlow.com.
We are also working in the ActionFlow iPhone and iPad applications that we plan
to launch during the first quarter of 2011.
We will keep working hard in improving ActionFlow.com, paying special attention to
the feedback and suggestions of our customers.
CONTACTS
Headquarters:
Avenida Marginal, Edificio Parque Oceano 3G
2780 Oeiras
Portugal
Phone: 351-21-4228870
USA Office:
720 Brooker Creek Boulevard
Suite 200
Oldsmar, FL 34677
Phone: 1-888-221-7652
www.actionflow.com
Twitter: actionflow
Facebook Page: facebook.comactionflow