The document provides information on copyright, confidentiality, ethical, and intellectual property issues relating to the development of a new product. It states that copyright protects graphics for 70 years after the owner's death. Confidentiality of the product must be maintained and no information leaked. The product advertising will promote equality and not target specific genders or ages. Intellectual property developed during and after employment belongs to the client.
This document discusses several legal and ethical issues that may affect the production of a film, including copyright, intellectual property rights, slander, filming permissions, royalties, depictions of violence and offensive language, public interest, and performance rights. Copyright law protects the use of special effects and music without permission. Intellectual property rights like trademarks and patents protect the filmmaker's logo and clips from being copied. Slander laws require actors' dialogue not cause harm. Filming permissions and royalties may generate income if the film is successful. Violence and language affect the age rating. Relating the film to public interest makes it believable. Performance rights only apply if using copyrighted music.
This document discusses planning a photoshoot and outlines important considerations. It begins with a location recce table providing details of the planned shoot such as date, location, required shots, and permissions. Next, it addresses hazards at the work place, noting the Health and Safety at Work Act requires employers ensure safety. Risk assessments must identify potential location hazards. The document then discusses legal issues like copyright and ethical issues including exploitation and privacy. It concludes by recapping the importance of location planning and safety considerations.
This document discusses legal and ethical considerations for print media products in the music industry. It defines key terms like copyright and royalties and explains how they could impact print works. It also summarizes several regulatory bodies in the music industry, like BASCA, MPA, PRS, and OFCOM, and how their roles in protecting intellectual property rights and collecting royalties could affect print products requiring these permissions or payments. The document emphasizes properly crediting sources and organizations to comply with legal standards in the music industry.
This document discusses legal and ethical considerations for a print product in the music industry. It defines terms related to copyright, intellectual property rights, slander, libel, royalties, violence, and offensive content. It also lists several regulatory bodies in the music industry, including BASCA, MPA, PRS, OFCOM, PPL, BPI, Songrite UK, and UK Music. For each organization, it provides a brief description of what they aim to do and their impact on music. The student responds that since they do not use any copyrighted content or material regulated by these organizations, they do not affect or influence their print work.
The document discusses market segmentation, targeting, and positioning. It describes identifying distinct customer groups based on needs and selecting target segments. There are several bases for segmenting consumer and business markets such as demographics, behaviors, and firmographics. Effective segmentation results in segments that are measurable, accessible, substantial, and responsive to different marketing strategies. Companies evaluate segment attractiveness based on size, growth, industry forces, and their objectives and resources to determine which target segments to enter.
The document discusses consumer behaviour and motivation from the perspective of consumer and marketer. It explains that consumer behaviour involves decision making processes regarding acquiring, using and disposing of products. It also discusses various stages in consumer decision making from pre-purchase to post-purchase and the challenges posed at each stage for marketers. The document further elaborates on factors influencing consumer behaviour like psychological, personal, social, cultural factors and how motivation plays a role in consumer decision making. It provides an overview of consumer behaviour concepts.
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
This document discusses several legal and ethical issues that may affect the production of a film, including copyright, intellectual property rights, slander, filming permissions, royalties, depictions of violence and offensive language, public interest, and performance rights. Copyright law protects the use of special effects and music without permission. Intellectual property rights like trademarks and patents protect the filmmaker's logo and clips from being copied. Slander laws require actors' dialogue not cause harm. Filming permissions and royalties may generate income if the film is successful. Violence and language affect the age rating. Relating the film to public interest makes it believable. Performance rights only apply if using copyrighted music.
This document discusses planning a photoshoot and outlines important considerations. It begins with a location recce table providing details of the planned shoot such as date, location, required shots, and permissions. Next, it addresses hazards at the work place, noting the Health and Safety at Work Act requires employers ensure safety. Risk assessments must identify potential location hazards. The document then discusses legal issues like copyright and ethical issues including exploitation and privacy. It concludes by recapping the importance of location planning and safety considerations.
This document discusses legal and ethical considerations for print media products in the music industry. It defines key terms like copyright and royalties and explains how they could impact print works. It also summarizes several regulatory bodies in the music industry, like BASCA, MPA, PRS, and OFCOM, and how their roles in protecting intellectual property rights and collecting royalties could affect print products requiring these permissions or payments. The document emphasizes properly crediting sources and organizations to comply with legal standards in the music industry.
This document discusses legal and ethical considerations for a print product in the music industry. It defines terms related to copyright, intellectual property rights, slander, libel, royalties, violence, and offensive content. It also lists several regulatory bodies in the music industry, including BASCA, MPA, PRS, OFCOM, PPL, BPI, Songrite UK, and UK Music. For each organization, it provides a brief description of what they aim to do and their impact on music. The student responds that since they do not use any copyrighted content or material regulated by these organizations, they do not affect or influence their print work.
The document discusses market segmentation, targeting, and positioning. It describes identifying distinct customer groups based on needs and selecting target segments. There are several bases for segmenting consumer and business markets such as demographics, behaviors, and firmographics. Effective segmentation results in segments that are measurable, accessible, substantial, and responsive to different marketing strategies. Companies evaluate segment attractiveness based on size, growth, industry forces, and their objectives and resources to determine which target segments to enter.
The document discusses consumer behaviour and motivation from the perspective of consumer and marketer. It explains that consumer behaviour involves decision making processes regarding acquiring, using and disposing of products. It also discusses various stages in consumer decision making from pre-purchase to post-purchase and the challenges posed at each stage for marketers. The document further elaborates on factors influencing consumer behaviour like psychological, personal, social, cultural factors and how motivation plays a role in consumer decision making. It provides an overview of consumer behaviour concepts.
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
The document discusses legal and ethical considerations for print media products in the music industry. It defines key terms like copyright and royalties and explains how they could impact print works. It also lists several regulatory bodies in the music industry like BASCA, MPA, PRS, and OFCOM and instructs students to research what they do and how their regulations may affect print products. Researching these organizations is part of the learning outcome to understand legal and ethical issues for music industry print works.
The document provides details about a student's festival poster project. It includes feedback received on an initial poster design, how images were manipulated for the poster, legal and ethical considerations, software used, and a comparison of the student's poster to their inspiration poster. The student was able to produce an original festival poster applying what they learned.
The document provides details of a print-based advertising project for a music festival, including witness statements, draft layouts, a production plan, photos used, legal and ethical considerations, risk assessments, final poster and flyer designs, comparisons to existing products, and a conclusion. The production plan outlines a three-week timeline for designing and distributing posters, flyers, and an audiovisual advertisement for the festival. Legal issues around trademarks, copyright, and ensuring the advertisements are not misleading are also addressed.
The document discusses sourcing images for a photography magazine. It explains that two images are sourced from wildlife photographer David Lloyd and are copyrighted by him. To use the images legally, the author searches for the images on the Copyright Hub website to identify the copyright holder and will contact David Lloyd to request permission. The author also discusses using one of their own photos that they own the copyright for. In conclusion, the author believes the three selected images from different genres of photography will appeal to the target audience for the magazine.
The document discusses several legal and ethical considerations for creating a promotional video for a college course. Legally, the creator must comply with copyright law by obtaining permission to use any copyrighted content and displaying their own copyright. Ethically, the video must avoid issues like libel, lack of decency, breaches of confidentiality, and discrimination based on race, gender, religion or sexuality. The creator expresses awareness of these legal and ethical guidelines and assurances they will comply with them in making an inclusive video that promotes the college course.
The document discusses various legal and ethical considerations for creating a promotional video for a college course. It addresses copyright law and the creator's responsibility to obtain proper permissions. It also covers intellectual property rights, libel laws, issues of decency, confidentiality, and ensuring the video does not discriminate or misrepresent people based on race, gender, religion, or sexuality. The creator expresses awareness of these legal and ethical guidelines and an intention to comply with them in the production of the video.
The document discusses various legal and ethical issues that need to be considered when creating promotional materials, including copyright, content clearances, location agreements, discrimination, informed consent, child consent, appropriate content, and avoiding stereotypes. It also discusses how regulatory bodies like the ASA enforce guidelines through a self-regulation system to ensure advertisements do not include negative portrayals, discrimination, stereotyping, or unsafe imagery. The document states the creator will obtain necessary permissions, avoid copyright issues by citing sources, gain consent through release forms, represent all groups equally without stereotypes, and meet ASA guidelines by keeping the posters free of discrimination, stereotyping, or dangerous content.
The document discusses several legal and ethical considerations for creating a print album product, including copyrights/intellectual property, slander/libel, royalties, violence, offensive content, and public interest. Copyright requires creating original work or obtaining permission to use others' content. Slander/libel laws prevent damaging someone's reputation. Royalties ensure artists are paid for their work. Violent, offensive, or publicly controversial content should generally be avoided depending on the genre.
Copyright law protects intellectual property by prohibiting the unauthorized copying of a creator's original work. This allows creators to protect things like website designs, photographs, images, and data from being used without permission. Privacy laws like the Data Protection Act and Cookie Law aim to protect individuals' private information that is stored and displayed online, such as names, addresses, emails and dates of birth. Defamation law prevents harming others' reputations through false printed or spoken statements. Child protection laws regulate what can be sold to or viewed by minors, such as prohibiting tobacco or energy drink sales to those under age limits. Ethical standards set by organizations like the ASA ensure marketing and products abide by principles of truthfulness.
The document discusses several legal and copyright issues that may impact Chris Reynolds' planned film project. It addresses that Chris will own the copyright to the filmed footage as the creator. Anyone wanting to use the footage would need permission. Chris will also need permission from any actors, especially minors, to appear in the film. The film's studio logo is owned by Chris as its creator. Sound effects and musical scores will come from royalty-free sources to avoid copyright issues. The film's content, such as depictions of violence, could impact the age rating assigned by the British Board of Film Classification and consequently the target audience. The film will be uploaded to an online platform that has guidelines it must meet. Copyright laws protect original creative works
Copyright law protects intellectual property like photographs, logos, and other original creative works by giving the creator sole rights over its use and distribution. The creator's permission is required for others to use their work or they must properly attribute it. Privacy laws like the Data Protection Act aim to keep people's personal information like comments, images, contact details, private. Defamation law prevents harming someone's reputation through false printed or spoken statements. Child protection laws regulate what can be sold to or shown to children to shield them from harmful content, products, or habits. Ethical standards set by organizations like the ASA ensure marketing and websites are truthful and not misleading to users.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
The document discusses various aspects of copyright law and contracts related to conveying rights in creative works. It covers the three main models for conveying rights: assignment, where the owner sells copyrights; works made for hire, where rights are assigned by agreement; and licensing, where rights are rented through a non-exclusive or exclusive license. It also provides examples of language that can be used in contracts for assignments, works made for hire, and licensing agreements.
Copyright protects original creative works and prevents others from copying and using those works without permission. The Copyright Hub is a database that allows users to search for images and contact rights holders to request permission to use images. It provides advice on the copyright process and connects users with stock photo suppliers and organizations that can help locate image owners. Some major organizations that allow legal access to images include Getty Images, BBC, and the British Association of Picture Libraries, which provide image licenses and fees depending on intended use.
This document outlines the design process for two social media applications called Harmony and Hype. It includes hand-drawn drafts and graphic layouts for the sign up/login pages, home pages, and app screens. It also discusses legal and ethical considerations around privacy policies, terms and conditions, and copyright issues. The goal was to create two unique social apps - Harmony focused on musical expression and Hype on real-time social connection through photos and videos.
Copyright protects the producers of any
original work, and is relevant to almost all businesses, not just those in the creative industry. Adequate copyright protection can form an important part of an IPR protection strategy. This guide addresses intellectual property issues for SMEs particularly relating to protecting your company's copyright in china. From what copyrights are and why they need to be protected, to what to do if your copyright is infringed.
This document outlines the design process for two social media applications called Harmony and Hype. For each application, hand-drawn drafts and graphic layouts are presented, along with final products. Key topics covered include legal and ethical issues around copyright, privacy policies, and terms and conditions. The conclusion summarizes the goals of designing two unique social apps and understanding important legal considerations for social media platforms.
The document summarizes the process a radio commercial producer must follow when sourcing music for advertisements. They must consider the style and function of the music, and seek permission from copyright holders unless it is royalty-free. Producers can obtain licenses that allow unlimited use of production music in radio ads for an annual fee based on the radio station's audience size. Failing to follow copyright law or exceeding fair use could result in legal issues.
The document provides details about a digital video project being proposed by a creative media production company. The company specializes in creating video presentations for schools, colleges, and businesses. They propose producing a 30-minute promotional video for a college's creative media department that would feature student and teacher testimonials about the program. The video would be distributed on DVDs and online. The document outlines legal and ethical considerations around copyright, libel, confidentiality, decency, and discrimination. It provides a budget breakdown totaling £2478.50 for equipment, supplies, and staffing costs to complete the project over 3-4 weeks.
The document discusses legal and ethical considerations for print media products in the music industry. It defines key terms like copyright and royalties and explains how they could impact print works. It also lists several regulatory bodies in the music industry like BASCA, MPA, PRS, and OFCOM and instructs students to research what they do and how their regulations may affect print products. Researching these organizations is part of the learning outcome to understand legal and ethical issues for music industry print works.
The document provides details about a student's festival poster project. It includes feedback received on an initial poster design, how images were manipulated for the poster, legal and ethical considerations, software used, and a comparison of the student's poster to their inspiration poster. The student was able to produce an original festival poster applying what they learned.
The document provides details of a print-based advertising project for a music festival, including witness statements, draft layouts, a production plan, photos used, legal and ethical considerations, risk assessments, final poster and flyer designs, comparisons to existing products, and a conclusion. The production plan outlines a three-week timeline for designing and distributing posters, flyers, and an audiovisual advertisement for the festival. Legal issues around trademarks, copyright, and ensuring the advertisements are not misleading are also addressed.
The document discusses sourcing images for a photography magazine. It explains that two images are sourced from wildlife photographer David Lloyd and are copyrighted by him. To use the images legally, the author searches for the images on the Copyright Hub website to identify the copyright holder and will contact David Lloyd to request permission. The author also discusses using one of their own photos that they own the copyright for. In conclusion, the author believes the three selected images from different genres of photography will appeal to the target audience for the magazine.
The document discusses several legal and ethical considerations for creating a promotional video for a college course. Legally, the creator must comply with copyright law by obtaining permission to use any copyrighted content and displaying their own copyright. Ethically, the video must avoid issues like libel, lack of decency, breaches of confidentiality, and discrimination based on race, gender, religion or sexuality. The creator expresses awareness of these legal and ethical guidelines and assurances they will comply with them in making an inclusive video that promotes the college course.
The document discusses various legal and ethical considerations for creating a promotional video for a college course. It addresses copyright law and the creator's responsibility to obtain proper permissions. It also covers intellectual property rights, libel laws, issues of decency, confidentiality, and ensuring the video does not discriminate or misrepresent people based on race, gender, religion, or sexuality. The creator expresses awareness of these legal and ethical guidelines and an intention to comply with them in the production of the video.
The document discusses various legal and ethical issues that need to be considered when creating promotional materials, including copyright, content clearances, location agreements, discrimination, informed consent, child consent, appropriate content, and avoiding stereotypes. It also discusses how regulatory bodies like the ASA enforce guidelines through a self-regulation system to ensure advertisements do not include negative portrayals, discrimination, stereotyping, or unsafe imagery. The document states the creator will obtain necessary permissions, avoid copyright issues by citing sources, gain consent through release forms, represent all groups equally without stereotypes, and meet ASA guidelines by keeping the posters free of discrimination, stereotyping, or dangerous content.
The document discusses several legal and ethical considerations for creating a print album product, including copyrights/intellectual property, slander/libel, royalties, violence, offensive content, and public interest. Copyright requires creating original work or obtaining permission to use others' content. Slander/libel laws prevent damaging someone's reputation. Royalties ensure artists are paid for their work. Violent, offensive, or publicly controversial content should generally be avoided depending on the genre.
Copyright law protects intellectual property by prohibiting the unauthorized copying of a creator's original work. This allows creators to protect things like website designs, photographs, images, and data from being used without permission. Privacy laws like the Data Protection Act and Cookie Law aim to protect individuals' private information that is stored and displayed online, such as names, addresses, emails and dates of birth. Defamation law prevents harming others' reputations through false printed or spoken statements. Child protection laws regulate what can be sold to or viewed by minors, such as prohibiting tobacco or energy drink sales to those under age limits. Ethical standards set by organizations like the ASA ensure marketing and products abide by principles of truthfulness.
The document discusses several legal and copyright issues that may impact Chris Reynolds' planned film project. It addresses that Chris will own the copyright to the filmed footage as the creator. Anyone wanting to use the footage would need permission. Chris will also need permission from any actors, especially minors, to appear in the film. The film's studio logo is owned by Chris as its creator. Sound effects and musical scores will come from royalty-free sources to avoid copyright issues. The film's content, such as depictions of violence, could impact the age rating assigned by the British Board of Film Classification and consequently the target audience. The film will be uploaded to an online platform that has guidelines it must meet. Copyright laws protect original creative works
Copyright law protects intellectual property like photographs, logos, and other original creative works by giving the creator sole rights over its use and distribution. The creator's permission is required for others to use their work or they must properly attribute it. Privacy laws like the Data Protection Act aim to keep people's personal information like comments, images, contact details, private. Defamation law prevents harming someone's reputation through false printed or spoken statements. Child protection laws regulate what can be sold to or shown to children to shield them from harmful content, products, or habits. Ethical standards set by organizations like the ASA ensure marketing and websites are truthful and not misleading to users.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
The document discusses various aspects of copyright law and contracts related to conveying rights in creative works. It covers the three main models for conveying rights: assignment, where the owner sells copyrights; works made for hire, where rights are assigned by agreement; and licensing, where rights are rented through a non-exclusive or exclusive license. It also provides examples of language that can be used in contracts for assignments, works made for hire, and licensing agreements.
Copyright protects original creative works and prevents others from copying and using those works without permission. The Copyright Hub is a database that allows users to search for images and contact rights holders to request permission to use images. It provides advice on the copyright process and connects users with stock photo suppliers and organizations that can help locate image owners. Some major organizations that allow legal access to images include Getty Images, BBC, and the British Association of Picture Libraries, which provide image licenses and fees depending on intended use.
This document outlines the design process for two social media applications called Harmony and Hype. It includes hand-drawn drafts and graphic layouts for the sign up/login pages, home pages, and app screens. It also discusses legal and ethical considerations around privacy policies, terms and conditions, and copyright issues. The goal was to create two unique social apps - Harmony focused on musical expression and Hype on real-time social connection through photos and videos.
Copyright protects the producers of any
original work, and is relevant to almost all businesses, not just those in the creative industry. Adequate copyright protection can form an important part of an IPR protection strategy. This guide addresses intellectual property issues for SMEs particularly relating to protecting your company's copyright in china. From what copyrights are and why they need to be protected, to what to do if your copyright is infringed.
This document outlines the design process for two social media applications called Harmony and Hype. For each application, hand-drawn drafts and graphic layouts are presented, along with final products. Key topics covered include legal and ethical issues around copyright, privacy policies, and terms and conditions. The conclusion summarizes the goals of designing two unique social apps and understanding important legal considerations for social media platforms.
The document summarizes the process a radio commercial producer must follow when sourcing music for advertisements. They must consider the style and function of the music, and seek permission from copyright holders unless it is royalty-free. Producers can obtain licenses that allow unlimited use of production music in radio ads for an annual fee based on the radio station's audience size. Failing to follow copyright law or exceeding fair use could result in legal issues.
The document provides details about a digital video project being proposed by a creative media production company. The company specializes in creating video presentations for schools, colleges, and businesses. They propose producing a 30-minute promotional video for a college's creative media department that would feature student and teacher testimonials about the program. The video would be distributed on DVDs and online. The document outlines legal and ethical considerations around copyright, libel, confidentiality, decency, and discrimination. It provides a budget breakdown totaling £2478.50 for equipment, supplies, and staffing costs to complete the project over 3-4 weeks.
1. By Sheilee Cherry
Client Brief
Deadline and budget
Style
Our company
Our company designs graphics and advertisements for various clients for just over a decade. We
have a success rating of 97%. Many clients have recommended us to other business and have come
back to us in the past for other jobs.
Fizzy drink INC
Copyright
The product doesn’t exist on the web as of yet. We will not use anything that belongs to
anyone else. Copyright legislation applies to the information that is posted on the internet, and
there for you should acknowledge the source from any information you find. Sometimes certain
information or material requires permission from the copyright holder to reproduce them. For
education you must say where you got the information from but if you are in a business you must
ask to use images sometimes you do get asked to use your own images and take your own
photographs to use for your own site. If someone modifies the work or put the owners work into
their own work for example a collage then that would be copyright. If they want to use the images
they have to ask the owner’s permission if the answer is no then they can’t use it. The law exists on
poetry, books, music, dances and also computer software. If anyone publicly displays the graphics
without the owner’s consent that is also copyright.
The copyright laws to the graphics for this product will last until the owner dies then 70
years after that then anyone may use the products as the law has expired.
If copyright is infringed then the owner of the pictures or software will take you to court
they can either sue you or make you pay a hefty fine for using their work without any
permission.
Confidentiality issues
The product is completely confidential. The only people that will know about the products
will be you and I. Anything that will be leaked will not be my problem as I will stick to
keeping the products confidential. People may steal the ideas otherwise and that wouldn’t
be fair as then all the work will be ruined and for nothing. No one will know about the
completion date, the designs or what the product is actually going to look like.
The client has the responsibility and duty to keep confidential all confidential information
and to abide by and strictly implement all confidentiality regulations;
The client shall not provide or disclose confidential information to any third parties
(including irrelevant employees of the artist’s) without the artist's written approval; the
2. By Sheilee Cherry
client shall not copy confidential information other than for the purposes of job
requirements. If confidential information has to be copied due to work requirements, the
copies (including but not limited to files, discs, CDs, computer memories, etc.) are
exclusively owned by Party A and Party B shall clearly mark the copies and protect and
manage the copies; the client shall not take any media carrying confidential
information(Including but not limited to files, discs, CDs, computer memories, etc.) out of
The artist's offices without the artist’s written approval; The client shall not talk about the
content of any confidential information in public or through public media (including but not
limited to telephones, e-mail, internet, etc.). If the client must deliver confidential
information through public media, the client shall adopt confidentiality measures Such as
encryption, passwords, dispersion, etc. according to the artist’s confidentiality
requirements; if the artist does not set forth specific requirements, the client shall return
confidential information to the artist within three working days after the use of the
confidential information. When The Client terminates the employment relationship with
The artist, The Client shall return all original files and copies that contain, represent, display,
record or constitute confidential information, including but not limited to devices, records,
data, notes, reports, proposals, business cards, letters, specifications, drawings, equipment,
materials, etc. to The artist
Ethical issues
The video will be for all genders and not for a specific gender for example the only colours
available will be pink girly designs with floral patterns it will be suited for both genders in all
different colours so they won’t think it is gender specific. The colours used in the layout will
be for both genders with purples, greens and reds. Even for the advertising for the website
there will be people of different sexes and different races so that it will show equality. The
images will also show a range or people with different weights and different ages as then
that will being ageist. The product will keep to the levels of decency the product
advertisement will not have people drinking alcohol or taking drugs or appearing naked on
the screen that would be indecent to children if they saw the drink being advertised it will
be a bad influence on them and may encourage them to take drugs or drink alcohol at a
young age.
Intellectual property rights
During the period when the artist is employed by the client and for one year after both
Parties terminate their employment relationship, all technical achievements, including, but
not limited to, discoveries, inventions, know-how, concepts, processes, products, methods
and renovations (hereinafter referred to as "technical achievements"), related to the
3. By Sheilee Cherry
businesses, products, programs andservices of the client that are contemplated, developed
and accomplished by the artist, whether independently or jointly with others, shall be
deemed the artists technical achievements and absolute property and all the corresponding
rights including intellectual property rights shall belong solely to the client.
The artist agrees to record and keep the technical achievements developed by
The client, whether independently or jointly with others, according to the formats or
methods required by the artist while the artist is employed by the client. These materials
belong to the artist exclusively and the artist has the right to retrieve the above mentioned
materials at any time.
The artist agrees to help the client or the client’s agents, at the client’s expense, to protect
the client’s interests in the aforesaid technical achievements and their related intellectual
property rights by appropriate means in any countries, including by disclosing all relevant
information and data and by executing all relevant legal documents. The artist agrees that
the relevant legal documents executed according to the aforesaid obligations shall survive
the termination of the employment relationship between the Parties. If the artist fails to
sign the relevant legal documents due to psychological, physical or any other reasons, The
artist agrees to delegate the client or the client's authorized person or agents as The artist's
proxy to sign the aforesaid legal documents on behalf of or in the interest of the artist and
to exercise other activities permitted by laws in order to obtain relevant patents, copyrights
and other intellectual property rights. The actions of the persons delegated by the artist
shall have the same binding effect as the artist’s action and such delegation shall be
irrevocable. The artist shall list all inventions, original works with copyrights, improvements,
renovations and other business secrets (hereinafter referred to as "prior achievements")
that are related to the businesses, products and research and development of the client but
not transferred to the client prior to the artist's employment by the client, in the appendix
to this agreement. The artist agrees that the artist shall not have any "prior achievement" if
the artists does not list such prior achievement in the appendix of this agreement.
During the period the artist is employed by the client, if the artist introduces any "prior
achievements" in which the artist has ownership or interests in the products, processes and
machines of the client, the artist agrees to give the client non-exclusive, irrevocable,
permanent and global permission to produce, revise, use or sell the above products,
processes, machines or related "prior achievements" and the client shall not be required to
pay any fees to the artist.