Danika Atkins SMBTV presentation on client agency management, social media management and finding balance with your vendor or client through open communication.

1. client
agency

2. Who’s That Girl?
• Social Media Marketer
• Account Executive at Zone 5
• 4.5 Years Agency/Consultancy
Experience
• Enterprise-Level to Small Business
Accounts
• Ex-Coffee Addict

3. passion
realization
rebellion
cooperationreunion
explosion
completion
7 Stages of Marriage
A Client <-> Agency
Relationship

4. PASSION

5. REALIZATION

6. REBELLION

7. COOPERATION

8. REUNION

9. EXPLOSION

10. COMPLETION

11. Clients Are From Mars…
• Know your role (you have one!)
• Communicate culture
• Get the whole organization on board
• Integrate into the whole

12. Agencies Are From Venus
• Know what social media can and
cannot do
• Do not underestimate required
resources
• Pivot, don't flail
• Connect the dots

13. Relationship Tools
Custom Dashboards (Raven)

14. Relationship Tools
Announcements (Old & New)

15. Relationship Tools
Shared Calendars (Google Calendar)

16. Relationship Tools
The New & Improved Phone!
Now with extra buttons!

17. “The single biggest
problem with
communication is the
illusion that it has taken
place.”
― George Bernard Shaw

18. Thank you!
Danika Atkins
Account Executive, Zone 5
danika.atkins@zone5.com
@DanikaAtkins
Q&A Time!