Group project members are listed including Madhuri Kankheria, Heena Shaikh, Rucha Kulkarni, Neha Koliya, Pooja Chavan, Supriya Sanas, and Priyanka Shashank Shirsagar. The document then discusses the attractiveness of rural markets due to urban market saturation and increased competition. It provides examples of how perception of rural consumers and products are changing, including low-cost innovations by rural individuals. Education and access to information is increasing in rural India through expanded internet, computers in schools, and more private school enrollment. Banks and affordable product options are also expanding in rural areas.

2. Group Members
NAMES ROLL NO
MADHURI KANKHERIA 11B419
HEENA SHAIKH 11B447
RUCHA KULKARNI 11B426
NEHA KOLIYA 11B423
POOJA CHAVAN 11B409
SUPRIYA SANAS 11B444
PRIYANKA 11B451
SHASHANK SHIRSAGAR 11B425

3. WHAT IS
CRM?
IMPORTANCE
OF RURAL
MARKETS?

4. Attractiveness of rural market
Rural markets have become the new targets to
corporate enterprises for two reasons :
1. Urban market has become congested with
too many competitors.
2. The market have reached a near saturation
point.

5. Changes in the Perception of rural
consumers
Sectors
Products Education Banks

6. PRODUCTS

7. Some Small FMCG Products
• Shampoo
• Detergent
• Hair oil
• Fairness cream
• Soap
• Toothpaste
• Shaving cream

8. Changes in the Products.

9. How the Perception is changing….
• A Clay Potter from the western state of
Gujarat, invented low-cost refrigeration
called “Mitti Cool”.
• A Farmer invented a motorcycle-driven
ploughing machine for fields in a
drought-hit region where most farmers
could barely afford tractors or bullocks
• Earlier there was complacency with the resources
that were available to a person and; his limited
working knowledge
• A Farmer or Clay Potter continued to produce the
same kind of products with the same techniques
taught to them by their forefathers

10. Video

11. AFFORDABLE PRICES
1. Nestlé's Brand
o Maggi At Rs 5
o Kitkat At Rs 2
2. Godrej Consumer
Products
o Cinthol
o Fairglow
o Godrej no 1 (50 gm at Rs 5)
3. Cavinkare’s brand
o Chick at Rs 17 of 100ml
4. Hamam at 3.25

12. Examples of Some fake products

14. Change & Evolution in the
Education Scenario
in Rural India in last 5 years

15. Lets look at few figures to understand
the growing Rural Education Trend
• In 2011-12, about 80k rural youngsters were being professionally trained
across sectors by Govt. of India
• About 25% of Colleges offering degree courses are operational in 5 -
10kms radius of the villages
• As much as 10 different institute brands , offering vocational courses,
operate in a semi urban town
• There are more than 52 million active Internet users in rural India
• Out of 1,20,591 total schools that have computers, 74% are located in
rural areas.
• About 22% of the children in the age group of 6 – 14 years are enrolled in
private schools

16. How the Education Perception is
changing….
• Earlier, the learning was limited to
developing knowledge basis family
occupation
• Family traditions were taken forward
for pursuing a career
• Parents aspire & invest for their child to become
skilled professionals & not just a worker or a farmer
• Youth gives due importance to learning new skills
for obtaining a job or enhancing business

17. Education Market
Scope of Evolution

18. How the Education Market is evolving….
More & More Educational Institutes are coming in existence in Rural & Semi-urban towns

19. Digitized Way of Teaching
• Digitized Way of Teaching is picking up in rural &
semi urban towns as well
• Live Video Conferencing, Interactive sessions
help the students learn by viewing live video
sessions
• Educomp & IndiaCan are extending this
technology to rural & semi urban towns as well

20. VIDEO OF EDUCATION SECTOR

21. BANK’S

22. Video

23. Conclusion
Rural market has an untapped potential like
rain but it is different from the urban market
so it requires the different market strategies
and marketers has to meet the challenges to
be successful in rural market