#Clicktivism - Social Good or Social "Good"

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#CLICKTIVISM
OCIAL GOOD, OR SOCIAL "GOO
cc:
Jason
A.
Howie
-‐
h1ps://www.ﬂickr.com/photos/40493340@N00

With the rapid rise of social media,
"Clicktivism" has become one of the
most popular ways to engage
everyday citizens with important
causes
cc:
bengrey
-‐

Although, it has
helped in raising
money for many
important
causes, there is
much debate
whether this form
of fundraising
has real long
term value
cc:
Jordi
Ferrer-‐Beltran
-‐

Clicktivism raises awareness
for causes, which may not
otherwise be thought about
cc:
Photographing
Travis
-‐

The rising popularity of social media
has made this method extremely
effective
cc:
owenwbrown
-‐

“The easy and
real time
reproducibility
of messages
allowed by
social
technology is a
completely
new
phenomenon
in the history
of human
communicatio
n (1)”
cc:
robynejay
-‐

Supporting a
cause online
is more
natural to
this
generations
digital
natives
cc:
cwasteson
-‐

For Example, The ALS Ice Bucket
Challenge raised over 20 million dollars for
research! (9)
cc:
Oﬃce
of
Governor
Baker
-‐

Danielle Raisher,
a 33-year-old
mother changed
government
legislation for a
lifesaving
melanoma drug
via an online
petition (8)
cc:
spencer77
-‐

"It's easy to click a button,
therefore it's easy to make
a difference" (9)
cc:
Ed
Yourdon
-‐

Some argue it is not enough
to simply launch a hashtag
and hope it goes viral
cc:
Frau
Hölle
-‐

Clicktivism
must be
paired with
real world
activism to
really make
a difference
(6)cc:
Fibonacci
Blue
-‐

Since there is
little emotion
involved with
clicking a
button, people
are less likely to
donate to
causes they
support online
(8).
cc:
garryknight
-‐

It is easy for true messages
and meanings to get lost in
the clutter of social media
cc:
birgerking
-‐

For example,
despite the
popularity of
'Movember',
only 41% of
males get
prostate
examinations
(10)
cc:
ultraBobban
-‐

Creates and
impression of
support,
people are
engaged but
not taking
action (10)
cc:
Jordi
Ferrer-‐Beltran
-‐

"Clicktivism is merely an extension of our
narcissistic engagement with social media,
our desire to look engaged, informed or
caring in the flattering hall of mirrors that is
Facebook." (8)
cc:
*Passenger*
-‐

Overall,
Clicktivism is a
great way to
raise awareness.
However, to
achieve long
term sustainable
results, it should
be paired with
real life activist
actions
cc:
chrismar
-‐

References

Bresciani,
S.
&
Schmeil,
A.
(2012).
Social
Media
PlaYorms
for
Social
Good.
Digital
Ecosystem

Technologies.

Butler,
M.
(2011).
ClickHvism,
SlackHvism
or
Real
AcHvism.

Cornelissen,
G.,
Karelaia,
N.,
&
Soyer,
E.
(2013).
ClickHvism
or
SlackHvism?
Impression

Management
and
Moral
Licensing.
European
Advances
In
Consumer
Research,
10,
244.

Gray,
R.
(2015).
Crowdfunded
science:
harnessing
the
wisdom
of
the
crowd,
or
selling
out?.
the

Guardian.
Retrieved
4
June
2016,
from
hUps://www.theguardian.com/science/2015/jan/02/
crowdfunded-‐science-‐scienHsts-‐fund-‐research

Howard,
E.
(2014).
How
'clickFvism'
has
changed
the
face
of
poliFcal
campaigns
|
Emma

Howard.
the
Guardian.
Retrieved
4
June
2016,
from
hUp://www.theguardian.com/society/
2014/sep/24/clickHvism-‐changed-‐poliHcal-‐campaigns-‐38-‐degrees-‐change

inc.,
C.
(2015).
A
click
is
not
enough
to
have
impact
on
world.
canoe.com.
Retrieved
4
June

2016,
from
hUp://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html

Lewis,
M.
(2016).
Majority
of
Kickstarter
campaigns
fail
despite
high-‐profile
successes
like

Vanhawks.The
Star.
Retrieved
from
hUps://www.thestar.com/business/2016/05/02/majority-‐
of-‐kickstarter-‐campaigns-‐fail-‐despite-‐high-‐profile-‐successes-‐like-‐vanhawks.html

Park,
A.
(2014).
ClickFvism:
Why
social
media
is
not
good
for
charity.
News.
Retrieved
4
June

2016,
from
hUp://www.sbs.com.au/news/arHcle/2013/11/18/clickHvism-‐why-‐social-‐media-‐
not-‐good-‐charity

Sharma,
R.
(2014).
Stop
Pouring
Ice
on
ClickFvism
and
Digital
AcFvism.
The
Huffington
Post.

Retrieved
4
June
2016,
from
hUp://www.huffingtonpost.com/ritusharma/stop-‐pouring-‐ice-‐on-‐
click_b_5692555.html

Stern,
C.
(2015).
In
Praise
of
ClickFvism.
The
Huffington
Post.
Retrieved
4
June
2016,
from

hUp://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐clickHvism_b_6978314.html

#Clicktivism - Social Good or Social "Good"

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