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Agency ::   Satiated Productions/John Teahan
            John@SatiatedProductions.com (310) 641-4593
Date ::     April 17, 2012
UNRULY ADVANTAGE
  THE GLOBAL LEADER IN SOCIAL VIDEO DISTRIBUTION AND ENGAGEMENT

 Reach: Global reach of 725mm unique users each month and 90mm unique users in US

 Expertise: Successfully implemented over 1500+ campaigns since 2006

 Insight: We use proprietary data from our Viral Video Chart to create custom influencer maps that
  identify the most important sites and blogs to ignite conversation and create maximum social media
  exposure

 Guaranteed Results: We guarantee user-initiated video views on a cost per view pricing model. All
  earned media (views derived from sharing) is reported on and free of charge.

 Direct Relationships: Unruly has direct relationships with over 20,000 US sites and bloggers. We will
  leverage these relationships and seed your content among the most influential environments to
  reach your target audience

 Social Media Activation: Our outreach team secures custom editorial placements wherever
  possible, so that the videos will become a permanent fixture on sites, treated as content rather than
  advertisements.

 Transparency: We’re fully open about where your campaign is running and offer a login to our
  dashboard once a campaign goes live with a full site list breakdown and screenshots of every
  placement once the campaign goes live.

 Powerful Analytics: We provide comprehensive real time reporting dashboard that tracks all paid and
  earned video metrics.
BENEFITS OF WORKING W/ UNRULY

Guaranteed performance: a minimum number of                            Totally transparent site lists
   engagements are agreed up front

1.   User initiated views: our CPV model ensures you only
     pay when someone chooses to engage with your                Viral Video Chart – we know what works
     content. This is infinitely more valuable than a
     forced, unwanted view

2.   Viral uplift: the built –in sharing functionality of our      All social media platforms covered
     players allow viewers to instantly share content across
     social media. All views derived from shares are
     completely free of charge and have the potential to            Global footprint of 60,000+ sites
     drive millions of free plays

3.   Transparency: we’re fully open about where your
     campaign is running and offer a login to our dashboard          Influencer mapping technology
     once a campaign goes live with a full site list
     breakdown
                                                                 Global leader in social media outreach
4.   Powerful analytics: we offer a comprehensive reporting
     suite that can track every point of interaction offering
     much richer data than simple CTR statistics
                                                                Market leading reporting, quant and quali
5.   Viral Video Chart: we own and operate the VVC, which
     is the industry benchmark for monitoring the most
     buzzed about videos on the web.
SOCIAL VIDEO KPI’s




  Awareness                                         Attention
   Delivering reach against a                     Engage audience with a brand’s
             target audience                      core message for sustained period
                                                  of time




                 Advocacy                     Action
           Build relevant brand champions   Drive audience to purchase
                                            or transact
IDENTIFYING THE INFLUENCERS

•   Unruly’s proprietary marketing
    tool, the Viral Video
    Chart, identifies sites and bloggers
    that are actively posting content
    relevant to your brand

•   We individually contact these
    influencers to secure high quality
    placements for the brand
PHASED APPROACH



      PHASE 1:                                  PHASE 2:
 Seeding across the                            Reinforcing
                        PHASE 1
 wider mainstream                           engagement and
  audience via high                           awareness by
       volume                                  seeding to
 partners, Facebook               PHASE 2
                                            niche, influential
      games &                                  sites within
applications, mobile,                            targeted
  social & discovery                         environments
       portals
UNRULY SOCIAL PLAYER
                                                   Post-play, this social module appears:




•   Unruly’s Social Player is designed to encourage sharing, and social interaction
    across multiple platforms (Facebook, Twitter, etc.)
•   Unruly overlays annotations for strong call to action
•   Users can also embed the video file into their own blog or YouTube channel
•   All video is user-initiated click to play
•   All views generated from shares (earned media/organic media) are completely free
    of charge
UNRULY PLAYER ADD-ONS
  Brand Bar                 Buzzbox   Social annotations




          Coupon download
TRACKING & ANALYTICS
UNRULY’S DASHBOARD

            •Number of paid video plays
   Play     •Number of organic plays
            •Percentage of video watched


            •Number of shares
  Share     •Shares by platform e.g. email, FB, Digg
            •Sentiment behind sharing




  Click     •Number of clicks
            •Click through statistics




            •Blog and social media comments
 Comment    •Tweets and re-tweets
PLACEMENT EXAMPLES
PLACEMENT EXAMPLES

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Unruly cbs 4 17-12

  • 1. Agency :: Satiated Productions/John Teahan John@SatiatedProductions.com (310) 641-4593 Date :: April 17, 2012
  • 2. UNRULY ADVANTAGE THE GLOBAL LEADER IN SOCIAL VIDEO DISTRIBUTION AND ENGAGEMENT  Reach: Global reach of 725mm unique users each month and 90mm unique users in US  Expertise: Successfully implemented over 1500+ campaigns since 2006  Insight: We use proprietary data from our Viral Video Chart to create custom influencer maps that identify the most important sites and blogs to ignite conversation and create maximum social media exposure  Guaranteed Results: We guarantee user-initiated video views on a cost per view pricing model. All earned media (views derived from sharing) is reported on and free of charge.  Direct Relationships: Unruly has direct relationships with over 20,000 US sites and bloggers. We will leverage these relationships and seed your content among the most influential environments to reach your target audience  Social Media Activation: Our outreach team secures custom editorial placements wherever possible, so that the videos will become a permanent fixture on sites, treated as content rather than advertisements.  Transparency: We’re fully open about where your campaign is running and offer a login to our dashboard once a campaign goes live with a full site list breakdown and screenshots of every placement once the campaign goes live.  Powerful Analytics: We provide comprehensive real time reporting dashboard that tracks all paid and earned video metrics.
  • 3. BENEFITS OF WORKING W/ UNRULY Guaranteed performance: a minimum number of Totally transparent site lists engagements are agreed up front 1. User initiated views: our CPV model ensures you only pay when someone chooses to engage with your Viral Video Chart – we know what works content. This is infinitely more valuable than a forced, unwanted view 2. Viral uplift: the built –in sharing functionality of our All social media platforms covered players allow viewers to instantly share content across social media. All views derived from shares are completely free of charge and have the potential to Global footprint of 60,000+ sites drive millions of free plays 3. Transparency: we’re fully open about where your campaign is running and offer a login to our dashboard Influencer mapping technology once a campaign goes live with a full site list breakdown Global leader in social media outreach 4. Powerful analytics: we offer a comprehensive reporting suite that can track every point of interaction offering much richer data than simple CTR statistics Market leading reporting, quant and quali 5. Viral Video Chart: we own and operate the VVC, which is the industry benchmark for monitoring the most buzzed about videos on the web.
  • 4. SOCIAL VIDEO KPI’s Awareness Attention Delivering reach against a Engage audience with a brand’s target audience core message for sustained period of time Advocacy Action Build relevant brand champions Drive audience to purchase or transact
  • 5. IDENTIFYING THE INFLUENCERS • Unruly’s proprietary marketing tool, the Viral Video Chart, identifies sites and bloggers that are actively posting content relevant to your brand • We individually contact these influencers to secure high quality placements for the brand
  • 6. PHASED APPROACH PHASE 1: PHASE 2: Seeding across the Reinforcing PHASE 1 wider mainstream engagement and audience via high awareness by volume seeding to partners, Facebook PHASE 2 niche, influential games & sites within applications, mobile, targeted social & discovery environments portals
  • 7. UNRULY SOCIAL PLAYER Post-play, this social module appears: • Unruly’s Social Player is designed to encourage sharing, and social interaction across multiple platforms (Facebook, Twitter, etc.) • Unruly overlays annotations for strong call to action • Users can also embed the video file into their own blog or YouTube channel • All video is user-initiated click to play • All views generated from shares (earned media/organic media) are completely free of charge
  • 8. UNRULY PLAYER ADD-ONS Brand Bar Buzzbox Social annotations Coupon download
  • 9. TRACKING & ANALYTICS UNRULY’S DASHBOARD •Number of paid video plays Play •Number of organic plays •Percentage of video watched •Number of shares Share •Shares by platform e.g. email, FB, Digg •Sentiment behind sharing Click •Number of clicks •Click through statistics •Blog and social media comments Comment •Tweets and re-tweets