This document discusses the overuse of jargon and buzzwords in business communications. It notes that specialized terminology used in a profession can make communications unclear to outsiders. Several examples are given of business jargon and the simpler explanations they are meant to convey. The document encourages using clear, simple language that non-experts can easily understand in order to have more effective communications.

1. Jargon:
terminology
which
is
especially
defined
in
a
rela6onship
to
a
specific
profession

2. Agency:
Be
Human,
Compelling,
&
Simple

3. But
We
Use
Words
Like

4. Buzzwords
&
Bullshit
Warning
System
SEVERE
Severe
risk
of
bullshit
HIGH
High
risk
of
bullshit
ELEVATED
Significant
risk
of
bullshit
GUARDED
General
risk
of
bullshit
LOW
Low
risk
of
bullshit

5. What
the
hell
is
he
thinking?
I
wonder
if
he
is
OBA
Compliant?
Jargon
invades
personal
life

6. Let s
Decode:
Get
Simple
Statement

8. TRANSLATION
Give
consumers
reasons
to
buy
your
product
over
and
over
again,
maybe
use
a
puppet?

9. Aggregate,
plaOorm,
transparency,
reproducibility,
data
touch
points

10. TRANSLATION
Just
trust
us,
we
do
a
bunch
of
stuff
that
we
don t
even
understand
to
produce
results.

11. Social
Networks
Mobile
Expanded
Googlism
Video
Brandsphere
Statement
Loca6on
Based
Services

12. TRANSLATION
Be
Where
Your
Customers
Are.

13. Welcome
To
The
World
of
Socialomics

14. TRANSLATION
Let s
talk
about
how
we
can
use
Facebook
to
drive
sales

15. BONUS
ROUND:
Acronyms

16. Acronym
finder
is
great!

17. So
Bad
People
Make
Fun

18. We
Have
A
Widespread
Problem

19. Did
you
pass
the
grandma
test?

20. The
Challenge
Statement