Tips and information on how to approach digital marketing in your business. From the #ClickDigitalExpo presentation by Llew Jury, Managing Director of Reload Media on 13 March 2014, Brisbane Australia.

1. How to get the best web
leads for your business
Llew Jury
Managing Director
Reload Media
@reloada

2. It takes multiple channels

3. SEO vs PPC

4. SEO is…
Competition

5. Technical
Approx. 200+ Ranking Factors
Algorithm changes over 500 times a
year - that’s 1.4 times a day!
Get your website professionally built –
you don’t have to spend huge $ these
days.
Ensure all the basic technical SEO areas
are completed by your web designer.

6. Content is king

7. Content is king

8. Selfies are content

9. PPC & Google AdWords

10. Benefits of AdWords
First page instantly.
Allows us to identify the keywords that work
best.
Can be “turned up” and “turned down” when
required.
Geo-targeting; target specific metro/regional
areas.

11. AdWords Opportunities

12. Ad Extensions

13. Display Ads

14. Landing page
Phone number tracking
Simple contact/lead form
Call to action “get in touch”
1.19 minute explanation
video

15. Landing page
Clear lead form
Free DVD offer
Calculator
Quality blog content

16. Conversion Rate Optimisation
Why is it important?
Before CRO After CRO
Advertising Spend $1000 $1000
Visitors 2000 2000
Conversion Rate 2% 3%
Leads* 40 60
Revenue $4000 $6000
ROI $4.00 $6.00
*Lead Value = $100

17. Conversion Rate Optimisation

18. Conversion Rate Optimisation
15 day A/B split test
14 bookings (new form) VS 3 bookings (old
form)
Increased conversion rate by ↑385% with
99.8% statistical confidence.

19. Social Media - Trends

20. The most important SM sites…

21. The most important SM sites…

22. The most important SM sites…

23. The most important SM sites…

24. Great Video Content

25. Dominos/Vine

26. Some Final Thoughts
SEO/content marketing is a long-term process.
Content is king. Make it count.
Links tell Google how great your site and brand
are.
PPC is great to generate instant exposure. And
great to track ROI.
Social Media is important, but not the only
channel.
Test, test, test….and then change to meet the
market.

28. Questions