Inbound Marketing and WordPress

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Inbound Marketing strategies and the tools you can use to implement them on your WordPress website.

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Inbound Marketing and WordPress

  1. 1. Monday, October 22, 12
  2. 2. Monday, October 22, 12
  3. 3. Inbound Marketing and WordPress Inbound Marketing strategies and the tools you can use to implement them on your WordPress website. By: Aaron P. Smith, MFA www.aaronpsmith.me WordCamp Buffalo 2012Monday, October 22, 12
  4. 4. What is the purpose of your website?Monday, October 22, 12
  5. 5. Monday, October 22, 12
  6. 6. +555 million active web sites on the InternetMonday, October 22, 12
  7. 7. Create a PathMonday, October 22, 12
  8. 8. Inbound vs Outbound MarketingMonday, October 22, 12
  9. 9. Outbound (Traditional) MarketingMonday, October 22, 12
  10. 10. Inbound MarketingMonday, October 22, 12
  11. 11. 5 STEPSMonday, October 22, 12
  12. 12. 1. CREATEMonday, October 22, 12
  13. 13. Content is KingMonday, October 22, 12
  14. 14. 84% of decision makers use online sources to guide purchasing decisions.Monday, October 22, 12
  15. 15. What is the tone of your content?Monday, October 22, 12
  16. 16. 2. OPTIMIZEMonday, October 22, 12
  17. 17. 25% On-Page Optimization 75% Off-Page OptimizationMonday, October 22, 12
  18. 18. 434% more indexed pages for companies that blogMonday, October 22, 12
  19. 19. 97% more inbound links for companies that blogMonday, October 22, 12
  20. 20. Monday, October 22, 12
  21. 21. All-In-One SEO Pack ** WP SEO by Yoast Google Site Verification Google XML Sitemap ** Redirection ** Broken Links ** SEO Smart Links SEO Friendly ImagesMonday, October 22, 12
  22. 22. 3. PROMOTE Share, Share, Share... and Share!Monday, October 22, 12
  23. 23. Determine your pieces of the puzzle.Monday, October 22, 12
  24. 24. Simple Facebook Connect ** TwitterTools ** Tweet Old PostsMonday, October 22, 12
  25. 25. Promote SharingMonday, October 22, 12
  26. 26. US Internet users spend 3X more minutes on blogs & social networks than on email.Monday, October 22, 12
  27. 27. ShareThis ** Shareaholic ** Sociable ** WP Social ToolbarMonday, October 22, 12
  28. 28. 4. CONVERTMonday, October 22, 12
  29. 29. Monday, October 22, 12
  30. 30. Monday, October 22, 12
  31. 31. HubSpot for WordPress ** Contact Form 7 ** Gravity FormMonday, October 22, 12
  32. 32. 5. ANALYZEMonday, October 22, 12
  33. 33. Google Analytics ** ShareThis ** HubSpot CTR ** Connect lead generation to CRMMonday, October 22, 12
  34. 34. Other Notable Plugins: Avatars Events Manager Exec-PHP I Recommend This Social Media Mashup WP-PageNavi Breadcrumb NavXT Wordfence Security Spam Free WordPress WP-reCAPTCHA Exploit ScannerMonday, October 22, 12
  35. 35. QUESTIONSMonday, October 22, 12
  36. 36. 5 STEPS 1. Create 2. Optimize 3. Promote 4. Convert 5. AnalyzeMonday, October 22, 12
  37. 37. Fun Fact: When started it was originally called BackRub.Monday, October 22, 12
  38. 38. Inbound Marketing and WordPress Inbound Marketing strategies and the tools you can use to implement them on your WordPress website. By: Aaron P. Smith, MFA www.aaronpsmith.me WordCamp Buffalo 2012Monday, October 22, 12

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