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BECOME
DIGITAL
MARKETING
PRO
www.beingtopper.net
Get Ahead In The Digital World
+91-8700702530
Delhi
Jaipur
Ajmer
Beawer
BEING TOPPER PAGE 01
“UNLEASHING DIGITAL
OPPORTUNITIES BY BECOMING A
PART OF THE TRILLION DOLLAR
DIGITAL MARKETING INDUSTRY &
SECURE YOUR FUTURE”
Welcome to India's
Award Winning Best
Digital Marketing
Institute
BEING TOPPER PAGE 02
ABOUT
BEING TOPPER
“How can a business increase its potential to change his
sales and revenue statistics magically?” The constant
brainstorming and deliberate intensive questioning actually
gave birth to BEING TOPPER DIGITAL MARKETING
INSTITUTE !
Having set up under the aegis of The Red Eyes, a
leading global institute for digital transformation
welcomes you to the brief description of our
organization.
The institution has strong leadership and provides a
clear vision and direction to every committed team of
professionals. It’s an ambience in which participants
want to stay and where everyone wants to grow and
make their organization visible in front of various
digital media platforms. Over a last few years, Being
Topper Digital Marketing Institute has been
encouraging professionals to think differently and
independently with our strategy module descriptor
based course curriculum.
BEING TOPPER PAGE 03
ABOUT
BEING TOPPER
With a practical approach and exposure, we provide the
most comprehensive training that guarantees individual
innovative ideas to spread awareness regarding any brand,
products or services digitally and be a skilled digital
marketing professional. Our exclusive training program
enables each participant to define all online marketing
activities.
We as India's leading Digital Marketing Institute, have
helped innumerable individuals, students,
professionals, entrepreneurs and companies to expand
their abilities to capture market through various
digital marketing approaches.
Learning is such an interesting never-ending process
that can be done at any age, irrespective of any field!
We help you to learn more and earn more!
THAT'S WHY BEING
TOPPER IS BEST DIGITAL
MARKETING INSTITUTE
Design your
Creative
Website
Industrial
Assignments
Free Backup
Classes
Learn from
Industry
Experts
Learn A-Z
of Digital
Marketing
Google
Certified
Rated 4.9/5
By Google
PAGE 04
BEING TOPPER
EMPOWERING
YOUR INSIGHTS AND SKILLS THAT
TRANSFORM CAREERS.
BEING TOPPER
BEING TOPPER PAGE 05
BEING TOPPER
HEIMAN SOFTWARE LABS PAGE 06
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE
DIGITAL MARKETING COURSE
30+ Modules
Industrial Case Studies
Extensive Practical Assessment
PAGE 06
BEING TOPPER
ADVANCED OPTIMIZATION
STRATEGIES
Advanced Optimization
Must have tips & techniques for
optimization.
HEIMAN SOFTWARE LABS PAGE 06
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE
PAGE 07
BEING TOPPER
MR.VIPIN KHUTAIL
MASTERCLASSES
Get trained by India’s #1 Digital Marketer.
Make money from blogging.
HEIMAN SOFTWARE LABS PAGE 06
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE
PAGE 08
BEING TOPPER
GOOGLE CERTIFICATES
Get 9+ Certificates from Google.
Digital Marketing tools worth
INR 90,000+ absolutely FREE.
BECOME DIGITAL MARKETING PRO
With India's Best 
ADVANCE DIGITAL MARKETING COURSE
PAGE 09
BEING TOPPER
FASTEN YOUR CAREER &
BUSINESS GROWTH
BECOME AN EXPERT IN...
Increasing online brand awareness
Bringing targeted traffic to website
Generate potential leads
Increase sales with less marketing expense
BEING TOPPER PAGE 03
PAGE 10
BEING TOPPER
BEING TOPPER PAGE 11
One Training Program
9+ Certifications
BECOME A GOOGLE & FACEBOOK
CERTIFIED PROFESSIONAL
6 Google Ads Certication
Ads Fundamental
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising
Mobile Advertising
Facebook Blueprint Certication
Google Analytics Certication
Google Mobile Sites Certification
Google Digital Sales Certification
TOOLS &
SOFTWARE
TOOLS & SOFTWARE
WORTH
INR 90,000/-
ABSOLUTELY FREE
PAGE 12
BEING TOPPER
DIGITAL
MARKETING
OVERVIEW
PLANNING
WEB
DEVELOPMENT
DOMAIN
REGISTRATION N
HOSTING
SEARCH
ENGINE
OPTIMIZATION
KEYWORDS
PLANNING
AND RESEARCH
OFF PAGE SEO
ADVANCE ON
PAGE SEO
GOOGLE MY
BUSINESS
SEO TOOLS
CONTENT
MANAGEMENT
QUICK SKILL
BUILDING COURSES
GOOGLE SEARCH
CONSOLE
SEO
ALGORITHMS
PAGE 13
BEING TOPPER
CONCEPT OF
REMARKETING
SEARCH
MARKETING
QUICK SKILL
BUILDING COURSES
LINKEDIN
MARKETING
FACEBOOK
MARKETING
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA
OPTIMIZATION
CONVERSION
RATE
OPTIMIZATION
KEYWORDS
PLANNING
AND RESEARCH
DISPLAY
MARKETING
PPC(GOOGLE
ADS)
FUNDAMENTALS
VIDEO/YOUTUBE
MARKETING
GOOGLE ADS
EDITOR
PAGE 14
BEING TOPPER
GEO
TARGETING
QUICK SKILL
BUILDING COURSES
ADVANCE
GOOGLE
ANALYTICS
INSTAGRAM
MARKITING
E-COMMERCE
MARKETING
LEAD
GENERATION
& NURTURING
CREATING DIGITAL
MARKETING
STRATEGY
GOOGLE
ADSENSE
ADVANCE
E-MAIL
MARKETING
YOUTUBE
OPTIMIZATION
TWITTER
MARKETING
PINTEREST
MARKETING
AFFILIATE
MARKETING
PAGE 15
BEING TOPPER
QUICK SKILL
BUILDING COURSES
GRAPHIC
DESIGNING
FOR BUSINESS
ONLINE
ADVERTISING
ONLINE
REPUTATION
MANAGEMENT
E-COMMERCE
DEVELOPMENT
INTERNATIONAL
SEO
FUNDAMENTALS
PAGE 16
BEING TOPPER
Digital Marketing
Overview
Definition of Digital Marketing.
Scope Of Digital Marketing
Trends Of Digital Marketing
Significance Of Digital Marketing
How It Is Different From Traditional Channels
Of Marketing
Planning Web
Development
Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Points To Consider While Designing A Website
Competitor Analysis
Domain Registration &
Hosting
What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
Understanding c-panel
PAGE 17
BEING TOPPER
What Is Shared Hosting.
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
What Is SSL
How To Create Business e-mail ids
Introduction To Inbound Marketing
Understanding content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Domain Registration &
Hosting
Content
Management
Search Engine
Optimization
What is SEO and how it works?
How important is SEO
Is SEO necessary?
How SEO is done?
How does a search engine work step by step?
PAGE 18
BEING TOPPER
Keywords Planning and
Research
What are Keywords?
What keywords should I use for SEO?
Keyword or Search Query Types
How to research Google Keywords
Keyword Research Using Keyword Planner
Google Search
Console
What is Google Webmaster Tool in SEO?
What is the use of Google Webmaster Tool?
How do I set up Google Webmaster Tools?
What is Google Indexing in SEO?
What is Google Webmaster code?
Advance OnPage
SEO
Competitor Analysis
Initial Site Analysis
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Speed Analysis
PAGE 19
BEING TOPPER
Off Page
SEO
Types Of Links
Directory Submission
Profile Creation
Question/Answers
Business Listing & Classifieds
Google My
Business
What is Google my business?
What is the purpose of Google my business?
How does Google business work?
Does Google My Business Help SEO?
How do I optimize my business on Google?
SEO
Tools
Google Trends: SEO Checker Tool
Keywords Everywhere: SEO Keyword Tool
Ubersuggest: Keyword Tracking Tool
Woorank: SEO Ranking Tool
PAGE 20
BEING TOPPER
SEO
Algorithms
What is Google algorithm for SEO?
How often does Google change its algorithm?
What is Panda in SEO?
What is PENGUIN in SEO?
What is Rankbrain algorithm?
PPC(Google Ads)
Fundamentals
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
Custom Audience
What is Bid and Budget?
Google Adwords Hierarchy
Understanding Account Structure
Case Studies
Advance Settings
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking
Ad Scheduling & Delivery
Advance Settings
Competitor Analysis
PAGE 21
BEING TOPPER
Google Adwords Facts
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Billing
Adwords Tools
Adwords Examination Books
Search
Marketing
Types of Ads
Do's &Don't's of Ads
Keyword Match Types
Remarketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option
PAGE 22
BEING TOPPER
Display
Marketing
Remarketing
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads
Video/Youtube
Marketing
True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Outstream Ads
Ad Sequence
Remarketing
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube
PAGE 23
BEING TOPPER
Concept of
Remarketing
What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Dynamic Remarketing
Keywords Planning
and Research
What are Keywords?
What keywords should I use for SEO?
How to research Google Keywords
Keyword Research Using Keyword Planner
Keyword or Search Query Types
Google Ads
Editor
What is Google Ad editor?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms
excel
Import new campaigns through editor
PAGE 24
BEING TOPPER
Conversion Rate
Optimization
CRO Strategy
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & OtherSupportive Material
Social Media
Optimization
How do you optimize social media?
How does social media optimization work?
What are the benefits of SMO?
What is difference between SMO and SMM?
How social media helps in SEO?
Scope & Importance Of Social Media
Social Media
Marketing
What is social media marketing and how does it
work?
What social media marketing involves?
What are the benefits of social media
marketing?
PAGE 25
BEING TOPPER
Facebook
Marketing
Facebook Business Page Creation
Business Page Optimization
Facebook Ads
Facebook Retargeting
Lead Generation through Facebook
LinkedIn
Marketing
Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
LinkedIn Ads
LinkedIn Retargeting
Twitter
Marketing
Twitter Profile Optimization
Using Hashtags
Increasing Followers
Twitter Ads
What is Re-tweet and Mention?
Lead Generation through Twitter
PAGE 26
BEING TOPPER
Instagram
Marketing
Creating A Business Page
Switching Accounts
Instagram Ads
Targeting
YouTube
Optimization
How to Upload Videos
On-Page Optimization of Videos
How to add End Screens &Annotation to Videos
& How to add Cards to Videos
How to add Subtitles to Videos in different
languages
SEO of Videos
Pinterest
Marketing
Introduction
Board Creation
Adding PINs
Pinterest Widgets
Ads
PAGE 27
BEING TOPPER
Google
Analyatics
Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources &Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking
EMail
Marketing
Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
How to Increase Open & Click through rates
eCommerce Automation
Creating Signup form for website
PAGE 28
BEING TOPPER
AffilIate
Marketing
Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Google
Adsense
What is Adsense?
Ads Placement
How to get approval for Adsense?
Block specific Sites or Category
How to gets Ads on your Blog/Youtube
Geo
Targeting
Introduction To Geo Targeting
IP Based Geo Targeting
Website Planning Based On Geographic
Targeting
How To Reach Visitors From Different
Countries
PAGE 29
BEING TOPPER
Creating Digital
Marketing Strategy
Examples of Integrated Marketing Plans
Using the Best Digital Marketing Channels for
Maximum Impact
Create an Integrated Digital Marketing Plan
Lead Generation
and Nurturing
Understanding & Importance
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Lead Funnel
E-Commerce
Marketing
What is e-Commerce Marketing?
Categories of e-Commerce
E-Commerce scenario in India
SEO Strategy for e-Commerce Website
Digital Marketing in eCommerce
Types of e-payments
PAGE 30
BEING TOPPER
E-Commerce
Development
Creating e-Commerce Website
eCommerce CMS Management
Gateway Providers & Policies
Mobile Payments
Core Selling Strategies
Online
Advertisement
Online Advertising and its Types
Display Advertising
Rich Text
Pop Up and Pop Under
Contextual Advertising
Tracking and Measuring
Online Reputation
Management
Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
ORM Techniques
How to Tackle Negative Feedbacks?
PAGE 31
BEING TOPPER
International SEO
Fundamentals
International SEO Myths
International SEO Strategy Development
Considerations For International SEO
Guide to International SEO
Graphic Designing
for Business
Graphic Design Fundamentals
Designing Online Documents
Designing - Canva
PAGE 32
BEING TOPPER
CERTIFICATES
YOU GET
PAGE 33
BEING TOPPER
BENEFITS & SCOPE
PAGE 34
BEING TOPPER
FOR STARTUPS
Incorporating digital marketing for startups
can increase its awareness and sales.
Advertising mediums like radio, print, and
television have become traditional and
their customer reach potential has declined
considerably in this decade.
FOR WORKING
PROFESSIONALS
As on date digital marketing industry is
supposed to be the highest growing industry
when compared to others.
A digital marketing knowledge will open doors
for better opportunities in not only a different
company but even in your current company
FOR STUDENTS
The scope of digital marketing is increasing
by leaps and bounds. New enterprises are
focusing more on digital marketing to boost
up their productivity. The recent years have
seen significant growth in this realm
FOR ENTREPRENEUR
The benefits of digital marketing are frequent
and fruitful for entrepreneurs because there is
more that one mode of digital marketing
trends where business owners can publicize
their products.
PAGE 35
BEING TOPPER
WHOZ NEXT ?
Year 2013
Ritesh
Agarwal
Founded
Anupam
Mittal
Year 2010
Vijay
Shekhar
Sharma
Founded
Year 2010
Bhavish & Ankit
Founded
?
it could be
you.....
Year 2002
Founded
Year 2008
Deepinder
& Pankaj
Founded
Year 1994
Vikaas
Gutgutia
Founded
PAGE  36
BEING TOPPER
Career Options you can choose after
completion of
Digital Marketing Course
WEB CONTENT
ONLINE REPUTATION EXECUTIVE
FREELANCE DIGITAL MARKETER
DIGITAL ACCOUNT EXECUTIVE
WEB ANALYTICS EXECUTIVE
MARKETPLACE EXECUTIVE
ECOMMERCE SPECIALIST
ONLINE ADVERTISING SPECIALIST
DIGITAL CAMPAIGN PLANNER
SOCIAL MEDIA MARKETER
ADWORDS SPECIALIST
EMAIL. MARKETER
AFFILIATE MARKETER
SEO EXECUTIVE
EXECUTIVE
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Designation
PAGE  37
BEING TOPPER
TO BE THE
BEST
Mr. Vipin Khutail
Founder & CEO - Being Topper
H*
LEARN FROM THE
BEST
NOW
yesterday
tomorrow
www.beingtopper.net 8700702530 Regular & Weekend
Clases
Training | Services | Consultancy

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Become a Digital Marketing Pro with India's Best Advance Digital Marketing Course

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  • 26. Conversion Rate Optimization CRO Strategy Role Of Analytics Remarketing Principles Budget Allocation Over Digital Marketing Role Of Testimonial & OtherSupportive Material Social Media Optimization How do you optimize social media? How does social media optimization work? What are the benefits of SMO? What is difference between SMO and SMM? How social media helps in SEO? Scope & Importance Of Social Media Social Media Marketing What is social media marketing and how does it work? What social media marketing involves? What are the benefits of social media marketing? PAGE 25 BEING TOPPER
  • 27. Facebook Marketing Facebook Business Page Creation Business Page Optimization Facebook Ads Facebook Retargeting Lead Generation through Facebook LinkedIn Marketing Creating Strong profiles on LinkedIn Creating Company profiles How to Post Jobs on LinkedIn How to create Groups on LinkedIn LinkedIn Ads LinkedIn Retargeting Twitter Marketing Twitter Profile Optimization Using Hashtags Increasing Followers Twitter Ads What is Re-tweet and Mention? Lead Generation through Twitter PAGE 26 BEING TOPPER
  • 28. Instagram Marketing Creating A Business Page Switching Accounts Instagram Ads Targeting YouTube Optimization How to Upload Videos On-Page Optimization of Videos How to add End Screens &Annotation to Videos & How to add Cards to Videos How to add Subtitles to Videos in different languages SEO of Videos Pinterest Marketing Introduction Board Creation Adding PINs Pinterest Widgets Ads PAGE 27 BEING TOPPER
  • 29. Google Analyatics Web Analytics & its importance Introduction to Google Analytics Essential Google Analytics Reports Setting up Advanced Filters & Reports Setting up Goals & Funnels Tracking Conversion & Performance Monitoring Traffic Sources &Behavior Analytics For E-commerce Analytics For E-mails Advance URL Tracking EMail Marketing Understanding & Benefits of Email Marketing Permission Marketing & Spamming Designing an Effective Email Campaign Email Marketing Tools Email Guidelines(CanSpam) Tracking Email Marketing Reports Blog Email Automation Subscription Email Automation How to Increase Open & Click through rates eCommerce Automation Creating Signup form for website PAGE 28 BEING TOPPER
  • 30. AffilIate Marketing Affiliate Marketing with its benefits 3A's of Affiliate Marketing Ways of Affiliate Marketing and Success How to make Money Affiliate Marketing Agencies Google Adsense What is Adsense? Ads Placement How to get approval for Adsense? Block specific Sites or Category How to gets Ads on your Blog/Youtube Geo Targeting Introduction To Geo Targeting IP Based Geo Targeting Website Planning Based On Geographic Targeting How To Reach Visitors From Different Countries PAGE 29 BEING TOPPER
  • 31. Creating Digital Marketing Strategy Examples of Integrated Marketing Plans Using the Best Digital Marketing Channels for Maximum Impact Create an Integrated Digital Marketing Plan Lead Generation and Nurturing Understanding & Importance Landing Page Creation Best Practices for Creation Landing Page Optimization Converting Leads into Sales Lead Funnel E-Commerce Marketing What is e-Commerce Marketing? Categories of e-Commerce E-Commerce scenario in India SEO Strategy for e-Commerce Website Digital Marketing in eCommerce Types of e-payments PAGE 30 BEING TOPPER
  • 32. E-Commerce Development Creating e-Commerce Website eCommerce CMS Management Gateway Providers & Policies Mobile Payments Core Selling Strategies Online Advertisement Online Advertising and its Types Display Advertising Rich Text Pop Up and Pop Under Contextual Advertising Tracking and Measuring Online Reputation Management Understand Online Reputation Management Why is it required? Why PR is more powerful than advertising? Why ORM is Important? ORM Techniques How to Tackle Negative Feedbacks? PAGE 31 BEING TOPPER
  • 33. International SEO Fundamentals International SEO Myths International SEO Strategy Development Considerations For International SEO Guide to International SEO Graphic Designing for Business Graphic Design Fundamentals Designing Online Documents Designing - Canva PAGE 32 BEING TOPPER
  • 35. BENEFITS & SCOPE PAGE 34 BEING TOPPER
  • 36. FOR STARTUPS Incorporating digital marketing for startups can increase its awareness and sales. Advertising mediums like radio, print, and television have become traditional and their customer reach potential has declined considerably in this decade. FOR WORKING PROFESSIONALS As on date digital marketing industry is supposed to be the highest growing industry when compared to others. A digital marketing knowledge will open doors for better opportunities in not only a different company but even in your current company FOR STUDENTS The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. The recent years have seen significant growth in this realm FOR ENTREPRENEUR The benefits of digital marketing are frequent and fruitful for entrepreneurs because there is more that one mode of digital marketing trends where business owners can publicize their products. PAGE 35 BEING TOPPER
  • 37. WHOZ NEXT ? Year 2013 Ritesh Agarwal Founded Anupam Mittal Year 2010 Vijay Shekhar Sharma Founded Year 2010 Bhavish & Ankit Founded ? it could be you..... Year 2002 Founded Year 2008 Deepinder & Pankaj Founded Year 1994 Vikaas Gutgutia Founded PAGE  36 BEING TOPPER
  • 38. Career Options you can choose after completion of Digital Marketing Course WEB CONTENT ONLINE REPUTATION EXECUTIVE FREELANCE DIGITAL MARKETER DIGITAL ACCOUNT EXECUTIVE WEB ANALYTICS EXECUTIVE MARKETPLACE EXECUTIVE ECOMMERCE SPECIALIST ONLINE ADVERTISING SPECIALIST DIGITAL CAMPAIGN PLANNER SOCIAL MEDIA MARKETER ADWORDS SPECIALIST EMAIL. MARKETER AFFILIATE MARKETER SEO EXECUTIVE EXECUTIVE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Designation PAGE  37 BEING TOPPER
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