Step-by-step instructions on how to analyze your social media content (and data) to find out what types of content are most effective, which posts and words drive specific actions and how to use your data to answer any other questions you have about your content (best time to post, best post length, etc.). This method can easily be applied to any social media content (Facebook, Twitter, Instagram, Pinterest, etc.) to help you become a more effective, efficient digital marketer.
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
How to Use Social Media Automation to Improve Your MarketingPost Planner
Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
www.postplanner.com
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
How to Use Social Media Automation to Improve Your MarketingPost Planner
Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
www.postplanner.com
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Amidst the pool of millions of content on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! Learn all about OG tags from our blog and drive more clicks. https://www.webguru-india.com/blog/what-is-open-graph-meta-tag-a-detailed-overview/
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either don’t know where to start, they don’t know how to do it or they don’t have the internal resources or budget to make it happen. Creating great Web content that delivers results doesn’t happen overnight. It’s a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, it’s a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, it’s quite possible you’ll be so psyched about it that you can’t wait to get started. You’ll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
• How to understand and define your audience and develop a content marketing strategy.
• How to write for the Web (which is completely different than any other kind of writing).
• How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
• How to effectively distribute your content across the web.
• How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
10 meaningful ways to get more Twitter followers (1).pdfFrederickLewis11
If you've ever wanted to grow your following on Twitter, check out this article that gives you 10 best practices to use when attempting to gain followers. These tips will help you avoid the pitfalls that some Twitter users fall into when they become overly eager to gain a large following. Whether you're growing your Twitter account for business or personal reasons, this will show you what to do and what to avoid! Perfect information for businesses, social media marketing, social networking, home business owners and those trying to build a work from home business.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Amidst the pool of millions of content on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! Learn all about OG tags from our blog and drive more clicks. https://www.webguru-india.com/blog/what-is-open-graph-meta-tag-a-detailed-overview/
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either don’t know where to start, they don’t know how to do it or they don’t have the internal resources or budget to make it happen. Creating great Web content that delivers results doesn’t happen overnight. It’s a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, it’s a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, it’s quite possible you’ll be so psyched about it that you can’t wait to get started. You’ll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
• How to understand and define your audience and develop a content marketing strategy.
• How to write for the Web (which is completely different than any other kind of writing).
• How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
• How to effectively distribute your content across the web.
• How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
10 meaningful ways to get more Twitter followers (1).pdfFrederickLewis11
If you've ever wanted to grow your following on Twitter, check out this article that gives you 10 best practices to use when attempting to gain followers. These tips will help you avoid the pitfalls that some Twitter users fall into when they become overly eager to gain a large following. Whether you're growing your Twitter account for business or personal reasons, this will show you what to do and what to avoid! Perfect information for businesses, social media marketing, social networking, home business owners and those trying to build a work from home business.
Hootsuite: Maintaining multiple social media accounts Brian Huonker
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement.
To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice.
In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to:
Set up your account
Create your listening streams
Familiarize yourself with analytics
Communicate monitoring goals through conversations
Monitor while on the go
Keep your accounts secure
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
10 meaningful ways to get more Twitter followers (1).pdfMitzPatel1
If you are serious and want to put the time and effort into growing your social media like Twitter. Here are some results proven methods and tools to enable you to do so.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
sproutsocial.com-10 meaningful ways to get more Twitter followers (1).pdfSamuelYamson1
You are looking at this for I reason I know for a fact you want more twitter followers. These 10 best and easy ways will be the reason you will have the faster growing account on twitter.
Find Success With Your Blog Using These Critical MetricsMatthew Woodward
Discover how to fast track the success of your blog by keeping an eye on all of these critical success metrics. You'll also learn how to easily improve them.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
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Business Valuation Principles for EntrepreneursBen Wann
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2. Pop Quiz
Do you know the answers to these questions about your brand’s content across social
channels?
What call-to-action keywords do your Facebook fans respond to most?
Are fans more likely to retweet content about a buy one get one free promo or a 50% off
sale?
To maximize engagement, should your Instagram photos be extreme close-ups or should
you use a tool like PicStitch to splice different photos together?
3. Answers
Industry reports are great, but aren’t specific to your brand
I’ve seen some clients with data that is nearly an exact opposite of suggested “best practices”
Insights can make you more effective and efficient as a content marketer
You can calculate them yourself with MS Excel, Pivot Tables and a little elbow grease. I’ll
show you how
5. Collecting and Organizing the Data
Download your page’s post‐level data from Facebook Insights for the past six months
I recommend going back two weeks, then pulling the previous six months
Create a new spreadsheet and splice together the data that matters most to you for your
goals. Some basics to begin with:
Reach
Impressions
Engagement Rate (Engaged Users/Reach)
Negative Feedback Rate (Lifetime Negative Feedback/Reach)
6. Editing Columns
Delete columns with information you’re not interested in, add columns for Engagement
Rate and Negative Feedback Rate, change column headers and delete descriptions –
whatever makes the most sense to you
7. Formatting Dates and Times
Add four additional columns to the right of the Posted column. Title them Day of week,
Date, Time and Rounded
Use the following formulas to calculate the first value in each column (replace CELL with the
correct cell info)
Day of week: =TEXT(CELL,”dddd”)
Date: =INT(CELL)
Time: =MOD(CELL,1)
Rounded: = ROUND(CELL/(1/24),0)*(1/24)
You’ll probably have to format each of the columns to get them to display correctly. Just select
the column, right click and choose Format Cells
If it all looks good, drag the formula down to fill the rest of the cells
8. Formatting Dates and Times
The four new columns should look something like this:
9. Calculating Post Length
Add a column to the right of the Post Message column and title it Characters
In the first row, type =LEN(CELL) where CELL is the appropriate cell
If that gives a character count, drag the formula down to the rest of the cells
Add another column to the right of the Characters column and title it Post Length
Use a LOOKUP table to define ranges. If you’re not familiar with the LOOKUP function, here’s an
explanation. You can also use the example on the next slide and substitute your own numbers
10. Calculating Post Length
Use a LOOKUP table to define
ranges for post length. Going
smaller than intervals of 10
probably won’t give any
actionable insights, so don’t
go overboard
11. Adding Labels
Add a few columns for things you want to track (campaign name, purpose of post,
topic, call to action style, etc.)
Think of these columns as buckets. You need to have enough content to fill all of the
buckets, so try not to get too granular
12. Bonus Points: Adding Web Analytics
If you’re using UTM tags in the links you share on social sites, hopefully they’re pulling in
conversion and/or goal data for each post (whether you’re an e-commerce site or not). If
you have it, take the time to add it into your spreadsheet. Tedious, but extremely helpful
(you’ll see an example later in the deck). I recommend adding:
Unique Visits
Conversion Rate or Goal Completion Rate
Not sure why or how to track conversions or goals? Here’s a great article to get you started.
13. Building Pivot Tables
Now, you can create Pivot Tables to help you “bubble up” what’s working and what isn’t.
From your spreadsheet:
Click Insert>Pivot Table
Highlight the source data (should be everything on your spreadsheet, except for the
LOOKUP table) and choose to have the table placed in a new spreadsheet
Drag and drop items from the fields list to areas in the table builder (screenshot on next
slide)
Play around with different ways of mashing up the data. It’s always a good idea to add a
“Count of…” column that counts some unique identifier for each post (in this example, it’s
Post ID), so you can make sure you’re not working with really small or skewed fields
14.
15. Building Pivot Tables
• If you’re not sure what the data “looks” like, you can toss it into a PivotChart and see if
that helps
17. Discover Effective CTA Styles and Words
If the goal is engagement, explicit calls to action are more effective than implicit CTA’s
Using the phrase “let us know in the comments” generates more engagement than “like if.”
Implicit CTA’s with the words “when” and “how” typically drive more engagement
Using “like if” and “share if” result in 7x more negative reactions from fans (hiding content, unliking the page, etc.)
Applying the insight: Use more explicit calls to action, but use “like/share if” CTA’s with caution. Ask more questions using the words
“when” and “how”
18. Test The Rule of Thirds
We can see that curated content is posted less frequently, but has a higher engagement rate
When the brand posts content about the fans, they comment and convert at a higher rate. Specifically, posts about
guest bloggers get higher click rates and conversion rates
Posts about home‐related topics and travel are highly shareable and engaging content
Posts about toys generate an abnormally high amount of negative feedback
Applying the insight: Post more curated content to increase engagement rate (and EdgeRank). Working in more guest blogger
content will help drive sales and creating more posts about home and travel ‐related topics can help drive engagement. Consider
reducing or eliminating posts about toys to reduce negative feedback (which hurts EdgeRank)
19. Find Topics That Resonate With Your Fans
Posts about the animal shelter charity effort got far more engagement than the posts about the Earth Day efforts
People are more likely to click on posts about productivity, but are less likely to share those posts
Applying the insight: In the future, look to do more partnerships with animal ‐focused charities. You may want to try posting
non‐charity content with animals in it to see if just adding animals increases engagement. Continue posting on productivity and
organization, but consider doing a survey of fans/readers to see why they aren’t sharing the productivity articles. Is it because they
don’t find them useful? Or possibly because they don’t want to share productivity “secrets” with others (co ‐workers, competitors,
etc.)?
20. Choose the Best Content for Each Goal
Let’s assume that the purpose of our presence on Facebook is to do four things: build brand awareness, engage with
fans, drive online sales and establish ourselves as a thought leader in the industry
For sales, a link is the best converting content. To help us build our brand, we want as many eyes as possible on our
content and photos get the most impressions. The best content types to engage our fans are photos and video
Applying the insight: Use the best content type for each goal more frequently, but continue to post alternate content types to see
if there is a shift in the most effective content type (Ex. 50% of sales posts should be a link and the other 50% should be a mix of
photo and video)
21. Application on Additional
Platforms
Utilizing the labeling strategy across social and web properties
22. Twitter
Do links get more RT’s than comments?
What’s the optimal tweet length?
Do tweets with hashtags get more engagement?
Take it Anywhere Do links with vague descriptions get more clicks?
Instagram
You can take this labeling strategy
and apply it across platforms. Get Do close‐up shots do better than PicStitch shots?
Twitter data (from tools like Sprout Do posts with hashtags get more engagement?
Social, Hootsuite), Instagram stats Do photos of people do better than product shots?
(from tools like Statigram, Ink360),
Pinterest data (from tools like Pinerly, Do photos of text get more engagement than regular photos?
Curalate) and figure out which
questions are most important to you,
Pinterest
then add labels to your content to
help you answer the questions. Do photos of clothes on models get more engagement than
product shots?
Do photos from Instagram do as well as photos from our website?
Here are a few examples of questions Do photos with price info convert at a higher or lower rate than
you could answer with content labels: photos without price info?
Do small infographics get repined as frequently as large ones?
24. Potential Problems
Beware of small data sets. If you’re trying to determine which content type is most
effective for curated content and you only have a few posts of each type, it’s really easy
to get skewed data. Below is an example of how one post can throw an entire table off.
Ideally, you’d have more posts of each type so you’re not relying on such a small data set. You
could also use the median instead of the average to prevent skewed data in your pivot table.
Unfortunately, Excel doesn’t offer Median as one of the standard calculations in Pivot Tables, so
you’ll need to hack one together using arrays.
25. Check Yourself
Define your questions, then review the numbers. If you’re even remotely mathematically
inclined (or just really love Excel), you can absolutely cripple yourself with the possibilities and
different ways of looking at things, so be very specific in what you’re looking for
Data is important, but so are your instincts. If you know that posting about current political
events always generates high engagement, but creates a hostile environment on your page,
go with your gut and scale back on the political content
Correlation does not imply causation. Looking at data and crunching numbers can be pretty
cool, but as with any “experiment,” it’s important to remember that LOTS of factors can
influence if and how people interact with your content. Always look for underlying stories or
factors that may have influenced the numbers
I like to review the insights I find and pretend like I’m someone from a competing company whose single
goal is to poke holes in my theory – ask (and answer) the hard questions. You’ll be better for it
Test, refine, repeat. What worked a few months ago might not still work today. Make sure you’re
looking at your data by date (in addition to label) and always testing new theories
A good ratio to shoot for is 80% content you know “works” and 20% “test” content to help you find new
insights
26. Author:
Go forth and create
Courtney Livingston
good content. Digital Marketing Strategist
courtneylivingston.com
And if you have any questions or
suggestions, please reach out!