Do you know what Google remarketing is all about? If not, then you are missing out on a big opportunity to target potential clients. Increase your chances of getting more leads by educating yourself about the concept of remarketing.
Vorstellung des strategischen und kanalübergreifenden Performance Dashboard von Siemens BT an der Veranstaltung "Die Zukunft des Investment Reportings".
GetPersonalized!: Health Data & Innovation Ecosystem in Life Sciences: Future...Sitra / Hyvinvointi
Health Data & Innovation Ecosystem in Life Sciences: Future Steps on a National Level, Antti Kivelä, Director, Sitra at GetPersonalized! summit in Helsinki
DigiPharmaX 2016 - India's 1st Pharma Digital Excellence AwardsAnup Soans
Digitization and Mobility is driving a complete makeover of the Indian Pharma industry. In this context, DigiPharmaX Awards aims to recognize the digital & mobility initiatives of Pharma companies. In its evolved form DigiPharmaX forum aims to be an industry wide knowledge & best practices sharing platform.
This will in long run also help in recognizing the thought leaders who are leveraging technology to achieve improved efficiency, reach and cost optimization. This idea has been ably supported by Global Space Technologies and Microsoft who are pioneering this effort, backed by some of the most distinguished and reputed Media Houses.
The awards would be adjudged very transparently by a distinguished jury panel. Nominations are invited from the Pharmaceutical industry under the various categories as mentioned under ‘categories’.
The Jury has put in a standard process to scrutinize every nomination and the winners would be awarded at a function which will have a panel discussion by esteemed panelists followed by a festive evening and dinner at Mumbai.
Pharma Co's in Emerging Markets - Innovation & Technology are Key to GrowthAnup Soans
Emerging markets are predicted to account for a third of global pharmaceutical spend by the end of next year – and seen as critical for the sustained growth of leading pharma companies.
The report summarises the findings of a Cambridge Consultants workshop held in Mumbai, India, earlier this year. The product design and development firm brought together senior personnel from both Indian and multinational pharma companies to debate whether emerging markets can be an opportunity to drive sustainable growth.
The consensus was that the term ‘emerging markets’ covers nations in parts of Africa, the Middle East and South East Asia, as well as the more traditional countries of Brazil, Russia, India and China. But all the delegates said emerging markets cannot be grouped into a single cluster to chalk out common strategies. Clustering markets around parameters such as regulatory pathways or therapeutic applications was considered the best approach.
“Emerging markets are facing rapid growth of chronic ‘Western’ diseases like diabetes, hypertension, chronic respiratory problems, cancer, heart disease and neurological disorders,” said Ambuj Jain, India general manager at Cambridge Consultants. “In some cases, conditions like diabetes are turning into near-epidemic situations.
“In India, for example, the prevalence of diabetes and cancer is projected to rise by 25-40% over the next 10 years. This shift gives pharma companies an opportunity to market their global products in emerging markets, backed by tested ‘go-to-market’ strategies and operating models.”
The report says key barriers which need to be addressed in many emerging markets are the affordability and accessibility of medicines. Improvements in affordability will be driven by rising disposable incomes and increasing insurance coverage. Growth in accessibility will come from increases in government spending and medical infrastructure, and new business models for rural areas. The acceptability of medicines is also expected to rise, as a result of the growth in chronic conditions – and the resulting increase in the self-administration of drugs.
Workshop delegate Sanjay Bhanushali, a director of global pharma company Cipla, said: “Emerging markets are critical for the sustained growth of leading pharmaceutical organisations. They represent a significant proportion of the world’s population and many of their governments are increasingly focusing on improving healthcare. Innovation and technology – with the emphasis on patient and stakeholder needs – will be crucial to success in these markets.”
Diagnostics was seen by the workshop delegates as a key focus area where innovation can drive sustained growth.
Fish where the fish are: Increasing reach and influence through physicians' s...Len Starnes
Presentation first given at EyeforPharma's Emerging Markets Commercial Excellence conference, 15 - 16 November 2011, Berlin. Content is developed from previous analyses of physicians' social networks but with a focus on emerging markets, Russia, China and India in particular.
Do you know what Google remarketing is all about? If not, then you are missing out on a big opportunity to target potential clients. Increase your chances of getting more leads by educating yourself about the concept of remarketing.
Vorstellung des strategischen und kanalübergreifenden Performance Dashboard von Siemens BT an der Veranstaltung "Die Zukunft des Investment Reportings".
GetPersonalized!: Health Data & Innovation Ecosystem in Life Sciences: Future...Sitra / Hyvinvointi
Health Data & Innovation Ecosystem in Life Sciences: Future Steps on a National Level, Antti Kivelä, Director, Sitra at GetPersonalized! summit in Helsinki
DigiPharmaX 2016 - India's 1st Pharma Digital Excellence AwardsAnup Soans
Digitization and Mobility is driving a complete makeover of the Indian Pharma industry. In this context, DigiPharmaX Awards aims to recognize the digital & mobility initiatives of Pharma companies. In its evolved form DigiPharmaX forum aims to be an industry wide knowledge & best practices sharing platform.
This will in long run also help in recognizing the thought leaders who are leveraging technology to achieve improved efficiency, reach and cost optimization. This idea has been ably supported by Global Space Technologies and Microsoft who are pioneering this effort, backed by some of the most distinguished and reputed Media Houses.
The awards would be adjudged very transparently by a distinguished jury panel. Nominations are invited from the Pharmaceutical industry under the various categories as mentioned under ‘categories’.
The Jury has put in a standard process to scrutinize every nomination and the winners would be awarded at a function which will have a panel discussion by esteemed panelists followed by a festive evening and dinner at Mumbai.
Pharma Co's in Emerging Markets - Innovation & Technology are Key to GrowthAnup Soans
Emerging markets are predicted to account for a third of global pharmaceutical spend by the end of next year – and seen as critical for the sustained growth of leading pharma companies.
The report summarises the findings of a Cambridge Consultants workshop held in Mumbai, India, earlier this year. The product design and development firm brought together senior personnel from both Indian and multinational pharma companies to debate whether emerging markets can be an opportunity to drive sustainable growth.
The consensus was that the term ‘emerging markets’ covers nations in parts of Africa, the Middle East and South East Asia, as well as the more traditional countries of Brazil, Russia, India and China. But all the delegates said emerging markets cannot be grouped into a single cluster to chalk out common strategies. Clustering markets around parameters such as regulatory pathways or therapeutic applications was considered the best approach.
“Emerging markets are facing rapid growth of chronic ‘Western’ diseases like diabetes, hypertension, chronic respiratory problems, cancer, heart disease and neurological disorders,” said Ambuj Jain, India general manager at Cambridge Consultants. “In some cases, conditions like diabetes are turning into near-epidemic situations.
“In India, for example, the prevalence of diabetes and cancer is projected to rise by 25-40% over the next 10 years. This shift gives pharma companies an opportunity to market their global products in emerging markets, backed by tested ‘go-to-market’ strategies and operating models.”
The report says key barriers which need to be addressed in many emerging markets are the affordability and accessibility of medicines. Improvements in affordability will be driven by rising disposable incomes and increasing insurance coverage. Growth in accessibility will come from increases in government spending and medical infrastructure, and new business models for rural areas. The acceptability of medicines is also expected to rise, as a result of the growth in chronic conditions – and the resulting increase in the self-administration of drugs.
Workshop delegate Sanjay Bhanushali, a director of global pharma company Cipla, said: “Emerging markets are critical for the sustained growth of leading pharmaceutical organisations. They represent a significant proportion of the world’s population and many of their governments are increasingly focusing on improving healthcare. Innovation and technology – with the emphasis on patient and stakeholder needs – will be crucial to success in these markets.”
Diagnostics was seen by the workshop delegates as a key focus area where innovation can drive sustained growth.
Fish where the fish are: Increasing reach and influence through physicians' s...Len Starnes
Presentation first given at EyeforPharma's Emerging Markets Commercial Excellence conference, 15 - 16 November 2011, Berlin. Content is developed from previous analyses of physicians' social networks but with a focus on emerging markets, Russia, China and India in particular.
Outline of the challenges in developing integrated multichannel (nurse, call centre and web) compliance programmes to support multiple sclerosis patients. Presentation given at numerous conferences in Europe and the USA during 2007. This version presented at EyeforPharma's Patient Compliance and Communications conference, Geneva, June, 2007.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Going social: why patient organizations cannot ignore social media Len Starnes
Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche.
Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
Presentation delivered at the Russian Pharmaceutical Forum, St Petersburg, 17 - 19 June 2014, an update of a presentation first delivered in 2012: 'Making sense of multichannel'. The focus is on the progress of pharma multichannel marketing during the period 2012 to 2014, highlighting frequently cited hurdles, significant common practices, and emerging trends.
Emergent hybrid medical society conferences: evidence of disruption; impact o...Len Starnes
Presentation first given at the 2015 Eyeforpharma Barcelona Conference; an update of a presentation given in 2013 on the emergent hybrid medical society physical/virtual conference format. Evidence of conference format disruption is presented based on the 2014 European Society of Cardiology Congress. The impact on the pharma industry is explored.
How Many Doctors in India Online?
What Indian Doctors Do Online?
Where Do They Need Help?
What are the Communication opportunities for Pharma?
How will e-Doctors evolve down the stream and how can Pharma stay Relevant?
Answers to all these questions and a case study of CiplaMed (a physician only community website started by Cipla Pharmaceuticals in 2008)
Many pharmaceutical companies still prefer to deal with their stakeholders one-by-one in a controlled way. They are often at their most comfortable dealing with clinical opinion leaders, talking about the benefits of their products. But are they missing a trick?
You are 100% responsible for how you choose to respond to the events in your life.
So
“Experience is not what happens to you, but what you do with what happens to you.”
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
All You Wanted to Know about KOL Management.
This is a special issue with a focus on Pharma KOL Management as an introduction to the KOL Management Workshop by Knowledge Media Venturz
Outline of the challenges in developing integrated multichannel (nurse, call centre and web) compliance programmes to support multiple sclerosis patients. Presentation given at numerous conferences in Europe and the USA during 2007. This version presented at EyeforPharma's Patient Compliance and Communications conference, Geneva, June, 2007.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Going social: why patient organizations cannot ignore social media Len Starnes
Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche.
Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
Presentation delivered at the Russian Pharmaceutical Forum, St Petersburg, 17 - 19 June 2014, an update of a presentation first delivered in 2012: 'Making sense of multichannel'. The focus is on the progress of pharma multichannel marketing during the period 2012 to 2014, highlighting frequently cited hurdles, significant common practices, and emerging trends.
Emergent hybrid medical society conferences: evidence of disruption; impact o...Len Starnes
Presentation first given at the 2015 Eyeforpharma Barcelona Conference; an update of a presentation given in 2013 on the emergent hybrid medical society physical/virtual conference format. Evidence of conference format disruption is presented based on the 2014 European Society of Cardiology Congress. The impact on the pharma industry is explored.
How Many Doctors in India Online?
What Indian Doctors Do Online?
Where Do They Need Help?
What are the Communication opportunities for Pharma?
How will e-Doctors evolve down the stream and how can Pharma stay Relevant?
Answers to all these questions and a case study of CiplaMed (a physician only community website started by Cipla Pharmaceuticals in 2008)
Many pharmaceutical companies still prefer to deal with their stakeholders one-by-one in a controlled way. They are often at their most comfortable dealing with clinical opinion leaders, talking about the benefits of their products. But are they missing a trick?
You are 100% responsible for how you choose to respond to the events in your life.
So
“Experience is not what happens to you, but what you do with what happens to you.”
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
All You Wanted to Know about KOL Management.
This is a special issue with a focus on Pharma KOL Management as an introduction to the KOL Management Workshop by Knowledge Media Venturz
Portfolio of digital marketing projects related to content creation, social media marketing, social media advertising, email marketing, and marketing analytics.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
Just like improv is all about creating powerful performances that amaze audiences on the fly, real-time marketing revolves around creating the powerful content that connects with consumers in a specific context.
Listening, acting fast and being relevant are key elements to incite a wow-effect among your audience. But what happens if your efforts aren’t well orchestrated?
Candice Vanhacht, our very own star of improv, shows how hugely effective great ideas can be if done well, but also how embarrassing they can be if not executed correctly.
In June 2015, Cleverwood will celebrate 6 years of the #noemail program. Olivier Beaujean has been invited by Elia to share this experience during 2 lunch sessions.
Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website.
So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars Cleverwood Belgium
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
Comment un rse peut renforcer la performance d’une entreprise : exemple de cl...Cleverwood Belgium
Olivier Beaujean a partagé lors d'un petit déjeuner organisé par EFE le cas concret de Cleverwood. Il a expliqué en quoi l'utilisation d'un réseau social d'entreprise permet de booster la performance d'une organisation.
Friday Session #64: Key Recipes For Killer InfographicsCleverwood Belgium
A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub
Friday Session #63: Monitoring, Managing or Customer Service Cleverwood Belgium
How to choose the right social media tool for your business?
The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
Friday Session #59: The Freaky Friday of a Community ManagerCleverwood Belgium
Our consultants Kim Recour and Christelle Deliens prepared some unlucky cases where Community Managers faced unforeseen developments, avoidable mistakes and unfavorable coincidences.
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
Choqoa shared their passion for chocolates and explained why content is important for them during our Cleverwood Trends Session 8: Who's the King? Content, context or community?
Cleverwood Trends Session 8: Who's the King? Content, context or community? H...Cleverwood Belgium
KBC presented their 'Gap in the Market' case (Het Gat in de Markt) on our Cleverwood Trends Session 8: Who's the King? Content, context or community?
Nice that KBC won gold on this year's Cannes Lions
Thanks to the social amplification, strong blogs get noticed much easier and much faster than before, which helped reviving the blogosphere.
Bloggers attract readers with good content, personal opinion, criticism and full transparency. That is why brands consider bloggers more reliable than journalists. Brands become more interested in the engaged audiences of strong blogs which offer them numerous business opportunities.
Friday Session #52: Translating complex media briefings into media plansCleverwood Belgium
Answering a briefing often feels like trying to solve a puzzling case or cracking a code. It's a complex science mixing number crunching, logic, creativity, but also sociology, anthropology, epistemology. Philippe Deltenre presents the methodology he's using to adress complex briefings and big pitches: from briefing to storyline, from storyline to KPIs, from KPIs to execution plan.
This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on a specific location.
In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it.
It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.
The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
4. I define myself as:
The rigor of a management engineering
The craziness of an entrepreneur
The spirit of a marketer
What I am doing since 4 years:
creating leads websites with little budget
Let’s define together:
How to create a strategic plan and use proposed tools
10. 0. Know your product
Is it a product
service
advertisement
… all of them
What do you sell?
11. 1. Define the objectives
Should be task specific (what is to be accomplished),
measurable (how much), time specific (by when) and
realistically attainable
Ex: rise brand awareness
rise number of inscriptions
rise number of sales
What do you want to achieve?
Define KPI you’ll use (you’ll need them!)
0. Product (s)?
12. 0. Product (s)?
1. Objective (s) and KPI (s)?
2. Identify your target groups
First step: list their needs
Second step: understand how they consume digital medias
Who is your customer ?
Use personae technique
13. First tool : personae
Will help you define groups and use case of media usage
14. 0. Product (s)?
1. Objective (s) and KPI (s)?
2. Target group (s)?
3. Define your unique values
First step: eliminate values that cannot be seen as an
answer to one need of your target group
Second step: be aware of values that are not unique
regarding competition. (oups… huge topic!)
What value do you bring ?
15. Second tool : GA hack
Will help you test your values toward your target groups
Value 1 Value 2 Value 3
Argument1
Argument2
Argument3
…
Argument1
Argument2
Argument3
…
Argument1
Argument2
Argument3
…
20€ + 80€ free google account
Landing page
promoting
value1
Landing page
promoting
value2
Landing page
promoting
value3
Conversion Conversion Conversion
Googleanalytics
16. 0. Product (s)?
1. Objective (s) and KPI (s)?
2. Target group (s)?
3. Value (s) ?
4. Scheme your buying process
Ex: a. identification of need
b. search of information offline
c. search of information online
d. . . .
What is doing your client at each step?
18. Third tool : The recap matrix
Will help you identify what actions to be taken where
Reach Acquire Convert . . .
Step 1
How do I
reach him in
step 1 ?
- - …
Step 2
How do I
reach him in
step 2 ?
How do I
acquire him
in step 2 ?
- …
Step 3
How do I
reach him in
step 3 ?
How do I
acquire him
in step 3 ?
How do I
convert him
in step 3 ?
…
… … … … …
E-marketing wheel
BuyingprocessstepsTARGET GROUP 1
19. To meet your objectives,
for each target group,
on each step of the e-marketing circle
and at each step of the buying process
you now know:
what Action to do on what
Channel to promote which Value