Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
Brand promotion is an essential part of every business; it not only helps businesses to promote their product and services among the target customers but to sustain the cutting edge competition for long.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
How digital knowledge helped me in showcasing my cases and enhancing my practice. This presentation is a roadmap of that journey. Digital marketing nowadays plays a key role in the practice of every dentist and other medical practitioners.
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
Clear Channel Outdoor Media Planning GuideRomulus Stoian
We offer Billboards, Digital Outdoor Networks, Times Square Spectaculars, Street Furniture, Airport Displays, Mall Displays, Taxi Advertising, Mass Transit Displays and more. These are just some of the advertising products Clear Channel Outdoor developed with your needs in mind.
Brand promotion is an essential part of every business; it not only helps businesses to promote their product and services among the target customers but to sustain the cutting edge competition for long.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
Create your own SlideShare presentations in Canva: https://www.canva.com/
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
How digital knowledge helped me in showcasing my cases and enhancing my practice. This presentation is a roadmap of that journey. Digital marketing nowadays plays a key role in the practice of every dentist and other medical practitioners.
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
Clear Channel Outdoor Media Planning GuideRomulus Stoian
We offer Billboards, Digital Outdoor Networks, Times Square Spectaculars, Street Furniture, Airport Displays, Mall Displays, Taxi Advertising, Mass Transit Displays and more. These are just some of the advertising products Clear Channel Outdoor developed with your needs in mind.
Hoy en día a la mayoría de la gente no les importaría que el 70% de las marcas desapareciese.
La calidad de interacción con las marcas es muy pobre y el valor percibido muy bajo. La visión de esta realidad desde el punto de vista Transmedia nos enseña cómo crear, recuperar y fortalecer esa relación entre las personas y las marcas, donde consumidor no debe ser el objetivo, sino el centro de la comunicación
Project sponsored by the European Union Young People’s Program that creates the possibility to
approach the problem, developing, in all town halls, a systematical intervention work with the young collective that, for the first time, drew opportunities and proposed solutions to the difficulties that this kind of works have.
Una visión de las técnicas y métodos de análisis en entornos Big Data utiliza...Victoria López
En esta charla, en primer lugar se realizará una introducción a los problemas del análisis masivo de datos (big-data analytics) y sus principales diferencias frente a los algoritmos de análisis de datos tradicionales. En particular, los algoritmos de machine learning, que son iterativos por naturaleza, hacen difícil su aplicación sobre grandes volúmenes de datos, debido principalmente a restricciones computacionales. Por tanto, a continuación se expondrán técnicas y métodos para implementar algoritmos escalables y/o aproximados, y de esta forma poder aplicarlos sobre grandes cantidades de datos. A continuación, se hará una breve introducción a las tecnologías de procesamiento distribuido actuales (Hadoop, Storm) y a la arquitectura Lambda. Finalmente, se expondrán casos prácticos de análisis de datos y modelos predictivos sobre big-data y su aplicación en diferentes áreas.
Emin Sistemas Geotecnicos (EMIN SG). Durante las primeras etapas del anclaje de tornillo, la resistencia de carga de un anclaje instalado no se pudo predecir con una precisión razonable. La información específica sobre las condiciones del suelo era escasa, haciendo que la selección del ancla fuera más o menos una conjetura. Con poca consideración por las variaciones del suelo y los efectos de los cambios climáticos estacionales o el drenaje, los suelos se clasificaron como "arena, arcilla, hardpan o pantano". No hubo ninguna explicación definitiva para tales condiciones del suelo.
Webinar sobre Pages de Jordi Hernandez para SEMRushJordi Hernández
Webinar gratuito realizado en colaboración con SEMRush en el que se presenta la nueva funcionalidad de su herramienta online de seguimiento del posicionamiento orgánico y de pago: Pages. Con esta nueva vista, conseguimos obtener un listado de las palabras clave que están mostrando nuestro sitio por cada una de las URLs que tengamos indexadas. Esto nos permite mejorar nuestras estrategias de SEO y saber qué es lo que más interesa a nuestros lectores, usuarios y/o clientes.
Más información y acceso al vídeo aquí: http://www.jordihernandez.es/pages-semrush-seo-semantico/
In Nov/Dec 2009, I was a guest lecturer at Emerson College and taught IMC Graduate students about media planning. This is the presentation from that lecture.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
6. Using Same Dollar Amount with & without Outdoor Four Week Schedule Radio $15,048 Newspaper $15,872 TV $30,004 TOTAL $60,924 Reach Frequency Impressions CPM Radio $15,048 Newspaper $7,936 TV $20,004 Outdoor $17,000 TOTAL $59,988 94.4% 6.9x 9.0 $6.73 97.4% 12.4x 15.3 $3.90
8. The Life of an Impression... This is why frequency is so important! Outdoor is always working for you. number of days after impression % of the population that remembers an advertisement Source: Northwestern University, Dr. Walter Dill Scott
9. 7 AM 8 9 10 11 12 PM 1 2 3 4 5 6 7 8 9 10 11 12 AM 1 2 3 4 5 6 TV Viewing/Gone from Home Percentages Bedtime Source: Simmons Data 2002 – A18+, Nielson Viewing Data – A18+, Time period: Nov 2002 – 4 weeks 80% 70% 60% 50% 40% 30% 20% 10% 0%