Energy drives the economy, and high oil prices can lead to recessions as more money must be spent on fuel, leaving less to spend elsewhere. An extractive economy based on declining resources leads to shrinking jobs and prosperity, while a clean economy powered by renewable sources can create new jobs and increasing prosperity. Transitioning to a clean energy economy represents a huge market opportunity that can be realized through innovations in technology, policy, and markets.

1. • Energy Drives the Economy
Source: www.brookings.edu/economics/bpea/bpea.aspx
A bit academic and “wonky,” but this visual shows that as a percentage of our “budget” is spent on our energy needs, this impacts our ability to
spend on other things. So, you see that when oil is expensive a bigger part of our budget goes for that necessity and we have less to spend on other
things that drive our economy. Thus, you see recessions correlated with high oil prices.

2. • Extractive Economy vs. Clean Economy
Ideas
Drilling &
Mining
New
Declining Oil Products &
and Mineral Services
Resources
New Jobs
Shrinking Jobs
Prosperity
Prosperity
Extractive Clean

3. • Extractive Economy vs. Clean Economy
Extractive Energy Economy
Plastics,
fertilizers,
pesticides
Transports
all goods
(including
food) and
people,
“runs” the
global
economy

4. • Extractive  Taking from a declining source

5. • Extractive: Not if, but when….
You will most likely be a grandparent when oil runs out; we should be thinking about
what our grandchildren’s life will be like if we are not building our clean economy
now…The folks that will make more money as the extractive resources become more
scarce will most likely be projecting more potential future reserves and/or greater
timeframes for availability, but if we know a better way of doing things now, shouldn’t
we be thinking about our kids and our grandkids now too?

6. • Clean  Taking from a replenishing source

7. • Extractive Garbage and waste
The North Pacific gyre is a concentration of
plastic waste in the ocean that is the size of
Greenland. The beauty of a clean economy is
that this waste can create a potential profit for
a business that uses this as a feedstock for
energy needs….Right now, in our extractive
global economy, this mess is just a mess.

8. • Clean Instead of waste as garbage, waste as “feedstock”
Product ($)
Energy Materials
Non-product (waste)

9. • Notes for previous slide
The visual in the bottom right-hand of the slide is the “core” principle in
sustainability. Maximizing energy efficiency and minimizing waste
creates increased product and thus increased profits. As an added
“bonus,” waste itself can be converted into energy with the right
systems and technology. The overall beauty of a cyclical approach to
business production models is that they mirror the cyclical way that the
earth “functions,” making us a responsible part of our planet.

10. • Extractive As supplies dwindle, prices rise
Costs Quantity,
increase or supply,
decreases

11. • Clean Increasing returns, not diminishing returns
Ideas Ideas as “base” for economy means a
“sustainable” source; as the base increases,
New value and opportunity increase
Products &
Services
New Jobs
Prosperity
Clean

12. • Extractive Energy Economy vs. Clean Energy Economy
Diminishing
and declining
Increasing feedstocks
costs and
waste
Decreasing
opportunity
for prosperity
for all
Systems- Increasing
approach for “feedstock”
decreasing of new ideas
waste
Extractive Energy Economy
Expanded
opportunity
for
prosperity
for all
Clean Energy Economy

13. • The Extractive Economy: Huge Potential Threat

14. • The Clean Economy: Huge Market Opportunity
This “gap”
can be
“filled” by
energy
efficiency
and clean
energy
solutions
“Peak Oil” is
not a question
of “if” but
“when…”

15. • Notes for previous slide
We have a better way to do things…if you had the choice to
ride across country in a horse and buggy or to ride across
country in a horse-less carriage (what we called cars back
when autos were the competition) which would you pick?
“Alternative” energy is a recognition that clean, renewable
sources of energy are the competition for extractive energy,
but it is a choice that an informed person will likely make
when given the options. This movement towards clean
energy is so important when we realize that as oil and other
extractive energy feedstocks decline, there will not be enough
available to meet growing demand. This gap between
available resources and need can be made up by providing
other sources of non-extracted energy and energy efficiency
measures (getting more “bang for our buck” from the energy
we are using).

16. • The Clean Energy Economy
Innovations can occur
in all three areas:
Tech, Policy, & Markets
Technologies
Reducing
Risk Clean
Mobilizing Capital Energy
Economic
Growth
Policies Markets
Source: NREL

17. • Notes for previous slide
Technology: Innovation usually occurs in the lab, more efficient
solar cells, better designs for wind power (jet stream), etc.
Policies: Innovation example: Property Assessed Clean Energy
(PACE) where up front costs are paid for by the city, and paid back
through property taxes (like property assessments that goes
towards the public good of streetlights and sidewalks)
Markets: Innovation example: Power Purchase Agreement (PPA)
where a company (manufacturing factory, for example) would
agree to purchase power from the solar company that installs the
building’s solar system at a set rate for a set number of years, and
the solar company finances the up-front costs of the system itself.
WE DO NOT HAVE TO WAIT FOR “TECHNOLOGY” DEVELOPMENTS
TO ADDRESS THE “HIGH COST” ISSUE….Would you pay for your
$250K house in cash up front? There is a better way to do
things…

18. • The Clean Energy Economy: Silver Buckshot
Clean Energy Markets: Megawatts & Negawatts
Markets Technolog
Policy
y
Finance
Generatio Distributio Efficiency/”Negawatts Entrepren Low-
RE/EE
n n ” RE EE eurial Carbon
Specific
Specific Specific
Distribute Utility Alternativ Alternativ EERE Tech Emerging IT/Softwar Bldg. Generatio Distributio
Smart Grid Services Materials Nano Tech AMI Transportation
d Scale e Fuels e Vehicles Portfolio Tech e Materials n n
Commerci
Residentia
al/Industri Micro Physical Cyber
l
al
Generation: How do we create value propositions for increasing CE megawatts?
Distribution: How do we accelerate the flow of CE megawatts through the grid? How
do we increase the flow of clean fuels to end users? How do we build the market for
clean energy vehicles?
Efficiency: How do we build business models for marketing “negawattage?” How do
we retrofit physical infrastructure to optimize energy usage?

19. • Notes for previous slide
oClean Energy is complex and there is no “silver bullet” it is “silver buckshot.”
oMost big energy companies have a minute fraction of their business that they invest in clean energy sources, but many have speculated that
these companies are simply waiting to see what clean energy will be the “silver bullet” and that then they will acquire it. The problem is that in
the meantime, these same companies from the extractive industry don’t really have much “skin in the game” yet and it could be argued that they
therefore still are protecting their extractive resource strategy as this is where their profits come from. When added to a very real perspective
that there will never really be a silver bullet solution, it becomes increasingly difficult to expect that extractive energy interests are going to
change their business model.
oWe are asking horse-and-buggy manufacturers to “play nice” with Henry Ford. The great opportunity in this complex landscape is that each of
these types of businesses can create demand for jobs….and if we can figure out how to re-train, or “retrofit” the extractive energy professionals
and technicians, we can have a win-win…while the CEO at BP might not be able to do what he does in this new economy, many hard-working
employees could potentially have a “new relationship” with energy (aside, we are already talking with folks from oil & gas who are interested in
Ecotech programs…individuals are smart, “people” sometimes aren’t….)
oWe know that the many people already employed in this new, clean energy economy are within much smaller companies than transnational
extractive corporations. This is another win-win in terms of the great opportunity in this space, which such diversity…and we also have large
corporations like GE and others that are actually growing their divisions for CE within their organizations.
oOn a broad scale though, it is still a “David vs. Goliath” picture when comparing PNLs…(profit and loss statements)…as an aside, because of the
$5B that just U.S. extractive energy companies get in “subsidies” every year, when one looks at BP’s books, for example, their reporting of their
profits is not actually representative of their fiscal value…
CE Markets= finance in the form of investments, etc…
CE Technology = finance in the form of R&D grants, etc…
CE Policy= finance in the form of political contributions, etc….

20. • The Clean Energy Economy: Silver Buckshot Part 2
Each of these elements of the modern, or “smart,” grid creates demand
for experienced workers…

21. • Wind Energy Career Snapshots

22. • Abengoa’s PS20 solar plant, the
largest commercial solar tower
plant in the world.

23. • Solar Industry Career Trends- Employment
Solar jobs landscape; outline
the way visualization tools
are being used to enhance
the intuitive understanding
of complex data. This
translates into wider ability
to discuss the opportunity
with decision-makers in
communities.

24. • The Clean Energy Economy: Silver Buckshot Part 3