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Monroe County Public Library FACEBOOK FOR NONPROFITS
What Is Facebook? Social networking website Over 300 million users No charge to use Combines blogging, email, discussion forums, instant messaging, email, photo-sharing, and more An easy way to promote your organization!
A Quick History of Facebook
A Quick History of Facebook December 2004 Open to all university students 1 million active users September 2006 Open to anyone over 13 December 2006 12 million active users Present Over 300 million active users and growing
A Quick History of Facebook
What Can It Do for Me? Web presence Networking potential Donors Volunteers Members  Promote events Share memories
Why Facebook? Largest social network Who’s using it? 35-54 year olds is the fastest growing demographic Share multimedia content Easier than creating your own Think of it like going to where the party is instead of throwing a party and hoping people show up
What’s It Look Like? Updates Text Video Links Pictures Comments “Like”
How Does Facebook Work? Individuals Organizations  Create profile Share info…including multimedia Develop networks of ‘Friends’ Keep up, discuss, have fun! And more Create profile Share info…including multimedia Develop networks Fan Pages Groups Promote events Send updates
Fan Pages vs. Groups Fan Page Group

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Facebook For Nonprofits

  • 1. Monroe County Public Library FACEBOOK FOR NONPROFITS
  • 2. What Is Facebook? Social networking website Over 300 million users No charge to use Combines blogging, email, discussion forums, instant messaging, email, photo-sharing, and more An easy way to promote your organization!
  • 3. A Quick History of Facebook
  • 4. A Quick History of Facebook December 2004 Open to all university students 1 million active users September 2006 Open to anyone over 13 December 2006 12 million active users Present Over 300 million active users and growing
  • 5. A Quick History of Facebook
  • 6. What Can It Do for Me? Web presence Networking potential Donors Volunteers Members Promote events Share memories
  • 7. Why Facebook? Largest social network Who’s using it? 35-54 year olds is the fastest growing demographic Share multimedia content Easier than creating your own Think of it like going to where the party is instead of throwing a party and hoping people show up
  • 8. What’s It Look Like? Updates Text Video Links Pictures Comments “Like”
  • 9. How Does Facebook Work? Individuals Organizations Create profile Share info…including multimedia Develop networks of ‘Friends’ Keep up, discuss, have fun! And more Create profile Share info…including multimedia Develop networks Fan Pages Groups Promote events Send updates
  • 10. Fan Pages vs. Groups Fan Page Group