Slides from class on the 24th of Sept, 2015.

1. Class 3: Drivers of Change #BU459
Education is not the learning of facts,
but of the training of the mind to think

2. WIIFM: Digital Transformation
• 2 years post grad – brand new tech
• Nascent today – evolving fast (IoT)
• Ignore > Figure it out
#BU459Class 3: Drivers of Change

3. DRIVERS OF CHANGE
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

4. Class 3: Drivers of Change #BU459
Anticipatory recommendations
responsive web design
mobile commerce
social consumer advocacy
MOOCs
location recognition
mobile apps
mobile payments
Internet of things (IoT)

5. Class 3: Drivers of Change #BU459

6. Class 3: Drivers of Change #BU459

7. Class 3: Drivers of Change #BU459
Anticipatory recommendations
responsive web design
mobile commerce
social consumer advocacy
MOOCs
location recognition
mobile apps
mobile payments
Internet of things (IoT)

8. Class 3: Drivers of Change #BU459
Anticipatory recommendations
responsive web design
mobile commerce
social consumer advocacy
MOOCs
location recognition
mobile apps
mobile payments
Internet of things (IoT)
Internet Social
Data Mobile

9. Class 3: Drivers of Change #BU459
How on earth do you begin
to deal with all of this?

10. DEVELOPING DIGITAL
INSIGHT
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

11. Class 3: Drivers of Change #BU459
Trend
Potential Internal Applications
Potential External Applications
Competitors Use
Case Trials
Resources to Develop
Obstacles / Risk
Time Frame
Access to Technology
Priority Level
Who is the internal customer? Success?
How does success differ here?
Have you found evidence?
Pilot results (if any)
Internal, outsource?
Internal and external
Most tech needs 1-2 quarters
Through which devices?
Involve cross-functions

12. 6-Step Plan (Page 62)
Use
previous
table
Gather
cross-
functions
Prioritize
Pilot
Implement
Evaluate
#BU459Class 3: Drivers of Change

13. Class 3: Drivers of Change #BU459
Anticipatory recommendations
responsive web design
mobile commerce
social consumer advocacy
MOOCs
location recognition
mobile apps
mobile payments
Internet of things (IoT)
Internet Social
Data Mobile

14. Class 3: Drivers of Change #BU459
Internet Social
Data Mobile
Highlights | Question

15. INTERNET
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

16. Internet: Highlights
• Context is more important
than keywords
• Websites are becoming
more customer-centric
• Expectations of online
experiences > offline
#BU459Class 3: Drivers of Change

17. Class 3: Drivers of Change #BU459
Search engines are beginning to think and act like humans.

18. SOCIAL
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

19. Social: Highlights
• ¼ of our time on
social networks
• Page 48, paragraph 2
• Massive power shift
#BU459Class 3: Drivers of Change

20. Class 3: Drivers of Change #BU459
Why is it crucial to super-serve the important people first?

21. Class 3: Drivers of Change #BU459
Why is it crucial to super-serve the important people first?

22. MOBILE
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

23. Mobile: Highlights
• Real-time enabler of
digital culture
• 2:36 | 80 – 20
• Leather wallet
industry is declining
#BU459Class 3: Drivers of Change

24. Class 3: Drivers of Change #BU459
Contextual relevancy is king on mobile.

25. Class 3: Drivers of Change #BU459
Contextual relevancy is king on mobile.

26. DATA
Class 3: Sept 24th, 2015
#BU459Class 3: Drivers of Change

27. Data: Highlights
• Everything becomes
connected (IoT)
• SaaS, PaaS, IaaS
• Data science is about
people
#BU459Class 3: Drivers of Change

28. You will be presenting data:
bit.ly/bu459storieswithdata
#BU459Class 3: Drivers of Change

29. Class 3: Drivers of Change #BU459
Not everything that counts can be counted,
and not everything that can be counted counts.
Albert Einstein

30. Class 3: Drivers of Change #BU459

31. Class 3: Drivers of Change #BU459
Make Products Smart
Evrythng
Make Brands ______________

32. Class 3: Drivers of Change #BU459
bit.ly/bu459class3
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