This is a PPT about Urban Outfitters.

1. Jiawei Lin

2.  History
 Some Stories
 Product

4.  THE Social Medial Platform
 Find the Problems
 What could UO do in the future?
 New Medial

5. Target
Content
Where and When
Result ( Using Metrics)

6. 1.Advantage
2.APP
3.Progressive Ideas

7. Audience Persona
Content Offers
Blog Post
Email Marketing
Metrics& Reporting

8. Computer
Mobile Phone
Target
KPIs

9. THANK YOU!

10. REFERENCE:
• http://blog.urbanoutfitters.com/blog/adidas_uo_we_the_future
• https://www.urbanoutfitters.com/
• http://www.wiredmarketing.co.uk/insider/3-great-examples-of-email-marketing-and-social-media-
integration/
• http://blog.urbanoutfitters.com/blog/uo_music_uo_x_calvin_klein_secret_show_recap
• http://blog.urbanoutfitters.co.uk/?p=8853
• http://www.disciplinedagiledelivery.com/agile-metrics-qa/
• https://www.imedicalapps.com/2016/03/ios-9-3-health-app-updates/
• https://www.advantageresourcing.com/contact-us
• https://www.makeuseof.com/tag/free-your-inbox-easily-and-automatically-prioritize-emails-with-these-