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Banking Future : Web & Mobile

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Presentation for Mobile Monday Amsterdam 31st March 2008.

Published in: Business, Economy & Finance

Banking Future : Web & Mobile

  1. 1. Banking future web and mobile Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/45
  2. 2. 2/45 And you are? 1974 internet strategist consultant, speaker & coach community & conversion co-creation – multi variate testing word-of-mouth - behavioral targeting SNS Bank – ilse media / Sanoma – IAB – marketingfacts.nl – dutchcowboys.nl – webanalisten.nl – twitter.com/tonwesseling
  3. 3. 3/45 Outcome payments control service buy
  4. 4. 4/45 Outcome Payments = simplicity Buy products = supermarket Control = aggregation & action Service = community brand butler
  5. 5. 5/45 Innovation X
  6. 6. 6/45 Learnings Future example Opportunities payments control service buy
  7. 7. 7/45 Knowledge sharing
  8. 8. 8/45 Thanks to: NetBanker.com TheBankWatch.com TheBankChannel.com Bankervision.typepad.com MobileMoneyBanking.com Visible-Banking.com Event: Forrester Financial Services Forum Event: Emerce Insight Banking Event: Online banking report & Netbanker Finovate Book: “Bankieren in 2020” (ISBN: 978 90 430 1643 8) Yuri van Geest, Marco Derksen & Erik van Roekel
  9. 9. 9/45 MoMo #5: mobile banking
  10. 10. 10/45 The world
  11. 11. 11/45 The world =
  12. 12. 12/45 The world flat
  13. 13. 13/45 Internet
  14. 14. 14/45 Connected world
  15. 15. 15/45 World = small town
  16. 16. 16/45 Love your audience
  17. 17. 17/45 Give what they want
  18. 18. 18/45 It happened
  19. 19. 19/45
  20. 20. 20/45
  21. 21. Customer Centric 21/45
  22. 22. 22/45
  23. 23. 23/45
  24. 24. 24/45 MoMo #5: mobile banking Customer Centric
  25. 25. 25/45 Mobile?
  26. 26. 26/45 Mobile? Always with me Always on Information and Connections Remote control of my life
  27. 27. 27/45 Products! Pay Save Loan Banking?
  28. 28. 28/45 World = small town
  29. 29. 29/45 Transparency Price Quality Service
  30. 30. 30/45 Product problem
  31. 31. 31/45 And if you are #1 Copying is easy
  32. 32. 32/45 Your bank financial supermarket
  33. 33. 33/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/
  34. 34. 34/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/ Service Service Service Service
  35. 35. 35/45 Service: Easyness of use Automated buying Automated control
  36. 36. 36/45 Good service when: Listening Focussing Being Rewarding
  37. 37. 37/45 Become a part of a community!
  38. 38. 38/45 Community platform Easy payments Easy control service Unlimited choice
  39. 39. 39/45 Community platform Peer 2 Peer Group buying Group investing
  40. 40. 40/45 Banks = Trust & payments
  41. 41. 41/45 Future example Financial Services C2B & C2C payments Best savings rates Best lending rates Buy cheaper Help your community Rent together
  42. 42. 42/45 What does that mean? Pay Information Approve Communicate
  43. 43. 43/45 Opportunities Communities Affiliate Aggregation Peer 2 peer Group buying Loyalty (social) Analytics Submitters
  44. 44. 44/45 Inspiration
  45. 45. 45/45 Share & connect

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