The Fly is the UK's largest music magazine, with a readership of over 500,000 and circulation of 108,827. It is a monthly guide for music lovers, featuring original content like reviews, news, and a gig guide. The typical reader is male, aged 18-35, employed or a student. They spend on average £20-50 per month on music and under £25 on clothing. The document provides advertising rates and specifications.