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C O N N E C T I N G B R A N D S
T O T H E M O S T
P O W E R F U L M O B I L E
C R O W D I N T O W N
‘THE LIST IS A NEW
MOBILE PHENOMENON’
AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN
THE CROWD WITH POWER
‘GIVE IT AWAY, GIVE IT AWAY,
GIVE IT AWAY NOW’
THE POWER OF THE CROWD
‘EVERYBODY WANTS
TO BE ON THE LIST’
‘THE HOTTEST
BRANDS GO WILD’
THE
LIST
SPREADING HAPPINESS
Inspired by
OPRAH’S WILDEST DREAM SHOW
AND ALL HAPPY PRIZE WINNERS
AROUND THE WORLD.
THE POWER OF THE CROWD
Content
1.  F A C T S A N D F I G U R E S
2.  W H A T I S T H E L I S T ?
3.  R E L E V A N C E ?
4.  H O W D O E S I T W O R K ?
5.  H O W D O W E M A K E M O N E Y ?
FACTS
AND
FIGURES
1: BRANDS ARE LOOKING FOR NEW
WAYS TO CONNECT AND ENGAGE WITH
THE MOST INFLUENTIAL PEOPLE IN
TOWN.
One of the best ways to engage fans is to provide them with exclusive access. Imagine what the
ultimate fan experience would look like for your brand. By thinking like the fan, you’ll be leveraging
a collaboration strategy rooted in exclusivity.
	
  
Bron: mashable.com
Grant exclusive acces
PARIS HILTON & BLACKBERRY DOUTZEN & BUGABOO
The challenge for brands is to evolve from simply being a company with a product to
becoming a valuable source for interesting, entertaining and useful content.
2: INFLUENTIAL PEOPLE WANT TO GET
RECOGNIZED AND REWARDED BY THEIR
FAVORITE BRANDS.
Ranking and recognition
Companies need to rank user engagement and involvement, and recognize
fans for their efforts as brand ambassadors.
THE POWER OF THE CROWD
THE CROWD WITH THE POWERTHE POWER OF THE CROWD
THE CROWD WITH THE POWER
WE ARE NOMADS
Bron: thuiswinkel.org
WHAT’S
THE LIST?
The list is a weekly tombola where !
the hottest brands make mindblowing
offers to the movers and shakers in town.
WELCOME TO THE LIST
The mobile benefit platform where brands
can connect to and engage with the most
powerful crowd in town.
GET ON AND GET LUCKY
A B R A N D B E N E F I T A P P W H E R E B R A N D S
C A N E N G A G E W I T H T H E M O S T P O W E R F U L
C R O W D I N T O W N . 
Limited - 100.000 members
PEOPLE ON THE LIST?
The most influential people in town (=country).
Celebrities, entrepreneurs, creatives, fashionista’s, artists, bloggers and social media hot shots.
BRANDS ON THE LIST?
All brands with the most distinctive and exclusive
offers which will make people on the list sizzle.
HOW DOES
IT WORK?
HOW DOES
IT WORK
We organize a weekly mobile tombola where the
movers and shakers in town receive mindblowing
give –aways from the most distinctive brands.
•  Exclusive, friends-only deals
•  Extreme discounts 
•  Early access to products 
•  Deluxe samples.
WE ORGANI ZE 20 MO BILE TOM BOLA’S SO
ALL MOVERS AND SHAKER S CAN ENJOY
MI NDBLOWING GIVE-AWAYS FROM THE
MOST DISTINCTIVE BRANDS
A brand new way of mobile marketing
THIS WEEK 
ON THE LIST
WIN A PIE FIGHT "
WITH 50 FRIENDS
WIN A PIE FIGHT "
WITH 50 FRIENDS
THIS WEEK ON
THE LI ST
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS 
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS 
THIS WEEK 
ON THE LIST
THIS WEEK ON
THE LI ST
WIN A PRIVATE 
HOUSEKEEPER 
WITH 5 FRIENDS.
WIN A PRIVATE 
HOUSEKEEPER "
WITH 5 FRIENDS.
THIS WEEK 
ON THE LIST
Aangeboden door
THIS WEEK ON
THE LI ST
ITALIAN LESSON !
BY PELLE	
  
A BRAND !
NEW TOILET	
  
THIS WEEK 
ON THE LIST
DISCOBOWLEN WITH 100 FRIENDS
DISCOBOWLEN WITH
100 FRIENDS
THI S WE EK ON
THE LI ST
THIS WEEK ON THE LIST
WIN THE SIR ALBERT HOTEL 
FOR A NIGHT WITH 50 FRIENDS.
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS 
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS 
THIS WEEK 
ON THE LIST
WIN A SILENT DISCO	
  
W I N A S I L E N T D I S C O 	
  
DISCOBUS WITH DJ!
AND 50 FRIENDS	
  
PHOTOSHOOT WITH ALL YOUR BFF’S
WIN A YEAR OF "
FREE FLOWERS "
EVERY WEEK!
WIN A SCHOOTING GALLERY & BAR
A SCOOTER PICKNICK 20 FRIENDS
A SUPERMODEL DRIVER
WIN
WIN
WIN
WIN
THE LIST - AFTERSALES
WIN OR BUY
MARKETING
AND SALES
MARKETING
AND SALES
BRANDS
THE ULTIMATE WAY FOR BRANDS TO ENGAGE
WITH THE MOST POWERFUL PEOPLE IN TOWN.!
•  mind blowing give-aways (talk of the town)
•  connect with them (make new friends)
•  deliver relevant products (sell)
•  co-create advertising content (engage)
•  spread feel good (boost reputation)
A M I N D
B L O W I N G
M O B I L E
E X P E R I E N C E
BRANDS
BRANDS
•  Partnership with local and global brands
•  Long term deals
•  Create rumour to attrack new brands
BRANDS
THE
LIST#THELIST
THE
LISTNEW YORK
THE
LISTLONDON
THE
LISTAMSTERDAM
THE
LIST#ASIA
THE
LISTBERLIN
THE
LISTL.A.
GLOBAL CAMPAIGNS
W O R L D W I D E
GLOBAL CAMPAIGNS
MEMBERS
THE ULTIMATE WAY FOR PEOPLE TO ENJOY
MINDBLOWING OFFERS OF THEIR FAVORITE
BRANDS!
•  special treatment. (loyalty)
•  mind blowing give aways (talk of the town)
•  best deals (unique offers)
MEMBERS
RECRUITING MEMBERS
•  Partnership with top media&pr agencies (rev-share)
•  Co-op with top 25 networkers (rev-share)
•  Invites only (5x5)
HOW TO GET MEMBERS
YOU ARE ON!
T H E L I S T
Limited 10.000
members
T H E
WA I T I N G
L I S T
Unlimited
M A K E
Y O U R
W I S H L I S T
Unlimited
OR
THE LIST "
INVITE SYSTEM"
5 x 5
5! 5! 25!
25! 5! 125!
125! 5! 625!
625! 5! 3125!
3125! 5! 15.625!
15.625! 5! 78.125!
78.125! 5! 390.625!
390.625! 5! 1.953.125!
1.953.125! 5! 9.765.625!
TEAM
& FINANCE
TEAM AND
FINANCE
TURNOVER & PROFITS
	
  
5K	
  
E V E N T A N D V I D E O
P R O D U C T I O N
P R O D U C T I O N 
F E E 
	
  
5K	
  C R E A T I N G U N I Q U E
O F F E R S
C R E A T I V E !
F E E 
	
  
	
  
XX	
  
A L L M E M B E R S W H O
S I G N U P
F O R T H E O F F E R
P A Y P E R 
C L I C K 
	
  
	
  
XX	
  
A L L M E M B E R S
W H O O P E N
T H E O F F E R
P A Y P E R !
V I E W 
MINIMUM	
  
10K	
  
PER	
  OFFER	
  
A F L I G H T !
A T T H E L I S T
THE
LIST
GET ON AND GET LUCKY	
  
AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN
AMSTERDAM	
  

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The list get on and get lucky 2014

  • 1.     C O N N E C T I N G B R A N D S T O T H E M O S T P O W E R F U L M O B I L E C R O W D I N T O W N
  • 2. ‘THE LIST IS A NEW MOBILE PHENOMENON’ AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN THE CROWD WITH POWER ‘GIVE IT AWAY, GIVE IT AWAY, GIVE IT AWAY NOW’ THE POWER OF THE CROWD ‘EVERYBODY WANTS TO BE ON THE LIST’ ‘THE HOTTEST BRANDS GO WILD’ THE LIST SPREADING HAPPINESS
  • 3. Inspired by OPRAH’S WILDEST DREAM SHOW AND ALL HAPPY PRIZE WINNERS AROUND THE WORLD.
  • 4. THE POWER OF THE CROWD Content 1.  F A C T S A N D F I G U R E S 2.  W H A T I S T H E L I S T ? 3.  R E L E V A N C E ? 4.  H O W D O E S I T W O R K ? 5.  H O W D O W E M A K E M O N E Y ?
  • 6. 1: BRANDS ARE LOOKING FOR NEW WAYS TO CONNECT AND ENGAGE WITH THE MOST INFLUENTIAL PEOPLE IN TOWN. One of the best ways to engage fans is to provide them with exclusive access. Imagine what the ultimate fan experience would look like for your brand. By thinking like the fan, you’ll be leveraging a collaboration strategy rooted in exclusivity.   Bron: mashable.com Grant exclusive acces
  • 7. PARIS HILTON & BLACKBERRY DOUTZEN & BUGABOO The challenge for brands is to evolve from simply being a company with a product to becoming a valuable source for interesting, entertaining and useful content.
  • 8. 2: INFLUENTIAL PEOPLE WANT TO GET RECOGNIZED AND REWARDED BY THEIR FAVORITE BRANDS. Ranking and recognition Companies need to rank user engagement and involvement, and recognize fans for their efforts as brand ambassadors.
  • 9. THE POWER OF THE CROWD THE CROWD WITH THE POWERTHE POWER OF THE CROWD THE CROWD WITH THE POWER
  • 10. WE ARE NOMADS Bron: thuiswinkel.org
  • 11.
  • 13. The list is a weekly tombola where ! the hottest brands make mindblowing offers to the movers and shakers in town. WELCOME TO THE LIST The mobile benefit platform where brands can connect to and engage with the most powerful crowd in town. GET ON AND GET LUCKY A B R A N D B E N E F I T A P P W H E R E B R A N D S C A N E N G A G E W I T H T H E M O S T P O W E R F U L C R O W D I N T O W N . Limited - 100.000 members
  • 14.
  • 15. PEOPLE ON THE LIST? The most influential people in town (=country). Celebrities, entrepreneurs, creatives, fashionista’s, artists, bloggers and social media hot shots.
  • 16. BRANDS ON THE LIST? All brands with the most distinctive and exclusive offers which will make people on the list sizzle.
  • 17. HOW DOES IT WORK? HOW DOES IT WORK
  • 18.
  • 19. We organize a weekly mobile tombola where the movers and shakers in town receive mindblowing give –aways from the most distinctive brands. •  Exclusive, friends-only deals •  Extreme discounts •  Early access to products •  Deluxe samples. WE ORGANI ZE 20 MO BILE TOM BOLA’S SO ALL MOVERS AND SHAKER S CAN ENJOY MI NDBLOWING GIVE-AWAYS FROM THE MOST DISTINCTIVE BRANDS A brand new way of mobile marketing
  • 20.
  • 21. THIS WEEK ON THE LIST WIN A PIE FIGHT " WITH 50 FRIENDS WIN A PIE FIGHT " WITH 50 FRIENDS THIS WEEK ON THE LI ST
  • 22.
  • 23. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS WIN A BIRTHDAY FANFARE WITH 4 FRIENDS THIS WEEK ON THE LIST THIS WEEK ON THE LI ST
  • 24. WIN A PRIVATE HOUSEKEEPER WITH 5 FRIENDS. WIN A PRIVATE HOUSEKEEPER " WITH 5 FRIENDS. THIS WEEK ON THE LIST Aangeboden door THIS WEEK ON THE LI ST
  • 25. ITALIAN LESSON ! BY PELLE   A BRAND ! NEW TOILET  
  • 26. THIS WEEK ON THE LIST DISCOBOWLEN WITH 100 FRIENDS DISCOBOWLEN WITH 100 FRIENDS THI S WE EK ON THE LI ST
  • 27. THIS WEEK ON THE LIST WIN THE SIR ALBERT HOTEL FOR A NIGHT WITH 50 FRIENDS.
  • 28. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS WIN A BIRTHDAY FANFARE WITH 4 FRIENDS THIS WEEK ON THE LIST WIN A SILENT DISCO   W I N A S I L E N T D I S C O  
  • 29. DISCOBUS WITH DJ! AND 50 FRIENDS  
  • 30. PHOTOSHOOT WITH ALL YOUR BFF’S
  • 31. WIN A YEAR OF " FREE FLOWERS " EVERY WEEK! WIN A SCHOOTING GALLERY & BAR A SCOOTER PICKNICK 20 FRIENDS A SUPERMODEL DRIVER WIN WIN WIN WIN
  • 32. THE LIST - AFTERSALES WIN OR BUY
  • 34. BRANDS THE ULTIMATE WAY FOR BRANDS TO ENGAGE WITH THE MOST POWERFUL PEOPLE IN TOWN.! •  mind blowing give-aways (talk of the town) •  connect with them (make new friends) •  deliver relevant products (sell) •  co-create advertising content (engage) •  spread feel good (boost reputation) A M I N D B L O W I N G M O B I L E E X P E R I E N C E BRANDS
  • 35. BRANDS •  Partnership with local and global brands •  Long term deals •  Create rumour to attrack new brands BRANDS
  • 37. MEMBERS THE ULTIMATE WAY FOR PEOPLE TO ENJOY MINDBLOWING OFFERS OF THEIR FAVORITE BRANDS! •  special treatment. (loyalty) •  mind blowing give aways (talk of the town) •  best deals (unique offers) MEMBERS
  • 38. RECRUITING MEMBERS •  Partnership with top media&pr agencies (rev-share) •  Co-op with top 25 networkers (rev-share) •  Invites only (5x5) HOW TO GET MEMBERS
  • 39. YOU ARE ON! T H E L I S T Limited 10.000 members T H E WA I T I N G L I S T Unlimited M A K E Y O U R W I S H L I S T Unlimited OR
  • 40. THE LIST " INVITE SYSTEM" 5 x 5 5! 5! 25! 25! 5! 125! 125! 5! 625! 625! 5! 3125! 3125! 5! 15.625! 15.625! 5! 78.125! 78.125! 5! 390.625! 390.625! 5! 1.953.125! 1.953.125! 5! 9.765.625!
  • 42. TURNOVER & PROFITS   5K   E V E N T A N D V I D E O P R O D U C T I O N P R O D U C T I O N F E E   5K  C R E A T I N G U N I Q U E O F F E R S C R E A T I V E ! F E E     XX   A L L M E M B E R S W H O S I G N U P F O R T H E O F F E R P A Y P E R C L I C K     XX   A L L M E M B E R S W H O O P E N T H E O F F E R P A Y P E R ! V I E W MINIMUM   10K   PER  OFFER   A F L I G H T ! A T T H E L I S T
  • 43. THE LIST GET ON AND GET LUCKY   AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN AMSTERDAM