On December 16, 2010, Scott Henderson shared these insights of how Unicef is using emerging media to help communities in developing countries solve their shared problems.

1. Civic
Media:
Helping
Communi3es
Solve
Their
Own
SMB
Boston
Dec.
16,
2010

4. It
is
wonderful
to
create.
Akira
Kurosawa

6. Everything
is
Changing

7. Technology
and
the
Internet,
and
their
role
in
our
lives
and
our
society,
has
changed
how
we
communicate,
get
and
share
informa8on,
the
media
we
consume,
and
the
reasons
we
engage
with
each
other
-­‐
online
and
offline.
The
effects
of
these
changes
are
being
felt
by
all
of
us,
every
day,
all
the
8me.

10. Seven
Main
Tools
10

11. The
Market
needs
the
Community

12. The
Community
needs
help

15. h@p://afrorise.files.wordpress.com/2007/05/mobile-­‐vs-­‐fixed.jpg

17. Short
Messaging
Service
(SMS)
17

18. Why
SMS?
• Over
half
the
world’s
popula8on
owns
a
mobile
phone
• Simple
messaging
service
(SMS)
is
universal
• Collect
data
from
many
people
all
at
once
• Coordinate
complex
workflows
and
groups
• Mul8ple
SMS
plaTorm
op8ons:
RapidSMS,
Ushahidi,
Text
for
Change
On-­‐the-­‐Go
Communica3on
18

19. RapidSMS
in
the
Field
• Remote
health
diagnos8cs
• Nutri8onal
surveillance
• Community
discussions
• “Depu8zed”
data
collec8on
• Registering
children
in
public
health
campaigns
Case
Study:
h@p://www.rapidsms.org/case-­‐studies/malawi-­‐nutri8onal-­‐surviellence/
19

20. Mapping
20

21. Why
Mapping?
• Create
a
common
resource
for
all
to
use
• Inherently
social
ac8vity
• Spurs
conversa8on
and
discussion
• Iden8fy
resources,
data
trends,
and
needs
Shared
Community
Vision
21

22. Case
Study:
MapKibera.org
22

23. Africa’s
largest
slum
blank
spot

24. Opportunity
• Accurate
local
informa8on
was
needed
to
make
informed
decisions
about
the
risks
and
vulnerabili8es
related
to
health
and
protec8on
• The
ac8vity
of
mapping
was
seen
as
a
way
to
also
raise
awareness
and
spur
advocacy
opportuni8es
related
to
HIV
and
AIDS
vulnerability
24

25. Strategy
• Youth
Sec8on
(DOC),
HIV/AIDS
sec8on,
UNICEF
Kenya,
and
Open
Street
Map
partnered
• Enlisted
13
youth
to
serve
on
mapping
team
• Combined
tradi8onal
mapping
techniques
with
digital
tools
to
create
a
robust
overlay
• Results
shared
online
and
used
to
iden8fy
trouble
spots
needing
a@en8on
25

26. Integrated
Media
• Website
features
content
from:
– Twi@er
– Blog
– Flickr
– YouTube
(KiberaNewsNetwork)
– SMS
reporters
26

27. Results
• Most
detailed
child
protec8on,
public
safety
and
girls
vulnerability
map
of
Kibera
available
publicly
• Broadened
percep8on
of
vulnerability
amongst
young
girls,
including
recogni8on
assets
that
reduce
the
risk
of
HIV
transmission
• Strengthened
IT
literacy
and
awareness
of
open
source
tools
for
par8cipants
• Increased
impact
of
girls
and
young
women
in
the
governance
process
and
facilitated
direct
improvements
in
services
and
accountability
27

28. Relevant
Links
h@p://www.mapkibera.org
h@p://www.mapkibera.org/blog/
h@p://voiceohibera.org/
h@p://blog.mapquest.com/2010/09/14/map-­‐kibera/
h@p://www.youtube.com/watch?v=zGlMw0N7P1c
28

29. Case
Study:
Jokko
Ini8a8ve
29

30. Tex>ng
as
literacy
tool

31. Opportunity
• Mobile
technology
recognized
as
a
way
to:
– Increase
scope
of
community-­‐wide
events
– More
efficiently
diffuse
innova8ons
and
collec8ve
decisions
– Amplify
the
voices
of
tradi8onally
marginalized
people
31

32. Strategy
• Youth
Sec8on
(DOC)
and
UNICEF
Senegal
partnered
with
Tostan
Interna8onal
to
deliver
their
Community
Empowerment
Program
(CEP)
• Mobile
Phone
=
Pedagogical
Tool
+
Social
Mobiliza8ons
Catalyst
+
Economic
Resource
• Empower
women
and
girls
to:
– Increase
literacy
– Build
consensus
around
development
ac8vi8es
– Amplify
their
voices
32

33. More
than
Literacy
• The
Jokko
Ini8a8ve
is
iden8fying
mobile
services
to
serve
needs
of
rural
communi8es
– RapidForum
–
SMS-­‐based
community
board
to
publicize
community-­‐led
ini8a8ves
– RapidMonitor
–
community-­‐led
real
8me
repor8ng
service
for
local
development
ini8a8ves
– JokkoDiaspor@
–
a
website
facilita8ng
diaspora
outreach
using
SMS
updates
– JokkoTelecenter
–
training
and
ini8al
materials
to
oufit
local
centers
with
portable
solar
powered
charging
sta8ons
where
individuals
can
recharge
phone
and
purchase
small
amounts
of
credits
33

34. Using
Cell
Phone:
From
58%
to
98%

35. Send/Receive
Texts:
From
57%
to
65%

36. Results
• 15
villages
joined
the
SMS
community
forum:
– Sta8s8cally
significant
increase
in
literacy
scores
– Decline
in
number
of
people
scoring
on
lower
end
of
the
numeracy
tests
(only
gesng
one
or
zero
ques8ons
correct)
36

37. Supplemental
Survey
Results
• A
total
of
570
messages
sent
over
five
months
– 31%:
Social
mobiliza8on
(announcing
inter-­‐village
mee8ngs,
etc.)
– 27%:
Health
related
(sharing
info
about
mosquito
net
distribu8on,
etc.)
– 12%:
Personal
messages
(gree8ngs,
etc.)
37

38. Relevant
Links
h@p://www.jokkoini8a8ve.org
38

39. causeshiM.com
rallythecause.com
@scoOyhendo