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Getting OtherPeople to Care Social Media Breakfast CT December 3, 2010
#1 Thing YouNeed to Learn:
Not everyone cares,but someone doesand knows otherswho do, too
So why me?
It is wonderful to create. Akira Kurosawa
Take Away #1Everything is changing
Shaving with aface full ofnovocaine
Take Away #2Emotion trumps logic
(r)evolutionary
Compassion:sufferingtogether
Evokes aspecific action
What if you couldknow about all theworldʼs suffering?
Focus onspecific actions
Take Away #3Powerful stories are theanswer.
Everyone isoverwhelmedwith brands, messages,and options.(You will see more than 4,000 ads today.)
Story anchorsfacts.
Story evokesemotions.
Story inspiresaction.
Take Away #4Show me what you didwith the last $100 to getthe next $100
http://www.cygresearch.com/burksblog/
Take Away #5Give others the tools totell their story about you
Brands need tobecome platformson which creativepeople can build. - Scott Belsky
People give topeople
Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story
Examples
Recommended Construct! 2+3+/")+3"44/$"-54/$103+6+7-0+%-0+6"%3+84+30)+664++39)$9:"/;+)<50&+ $4+%0%="--+66"%3>"-0&0)"#%=0%%$...
!""#$%&(%)*•  +(,-$./*01$(2.34*5.$6-4%*45&7/*8.4*.*,5.9*4"#%* #*#:2(.5*7."4*•  022&$.%-*5#2.5*(1#$7.;#*8.4*--<-<*%#* 7...
!"#$"%&(•  )*+",(!%-.*/(012345(6789:71!(;%-.*/5(<=73>?( @%/$5($/A(2B%/(!"#%%"(C$B(B$#"/%#%A(•  >/DE;"%A(FG(*+",("*(;%#H%...
!"#$%&#$()*$(+)•  ,$-.+#$)/$#0&$.)12"#$"#)/&234) –  56+7$&) –  892%) –  :9+1;&) –  <2050-$)=>+-$&?$6.?$#62&;@) –  A*A...
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Questions?
Scott HendersonTwitter: @scottyhendoEmail: scott@causeshift.comBlog: rallythecause.comCompany: causeshift.com
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
Getting Other People to Care - Social Media Breakfast CT
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Getting Other People to Care - Social Media Breakfast CT

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Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.

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Getting Other People to Care - Social Media Breakfast CT

  1. 1. Getting OtherPeople to Care Social Media Breakfast CT December 3, 2010
  2. 2. #1 Thing YouNeed to Learn:
  3. 3. Not everyone cares,but someone doesand knows otherswho do, too
  4. 4. So why me?
  5. 5. It is wonderful to create. Akira Kurosawa
  6. 6. Take Away #1Everything is changing
  7. 7. Shaving with aface full ofnovocaine
  8. 8. Take Away #2Emotion trumps logic
  9. 9. (r)evolutionary
  10. 10. Compassion:sufferingtogether
  11. 11. Evokes aspecific action
  12. 12. What if you couldknow about all theworldʼs suffering?
  13. 13. Focus onspecific actions
  14. 14. Take Away #3Powerful stories are theanswer.
  15. 15. Everyone isoverwhelmedwith brands, messages,and options.(You will see more than 4,000 ads today.)
  16. 16. Story anchorsfacts.
  17. 17. Story evokesemotions.
  18. 18. Story inspiresaction.
  19. 19. Take Away #4Show me what you didwith the last $100 to getthe next $100
  20. 20. http://www.cygresearch.com/burksblog/
  21. 21. Take Away #5Give others the tools totell their story about you
  22. 22. Brands need tobecome platformson which creativepeople can build. - Scott Belsky
  23. 23. People give topeople
  24. 24. Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story
  25. 25. Examples
  26. 26. Recommended Construct! 2+3+/")+3"44/$"-54/$103+6+7-0+%-0+6"%3+84+30)+664++39)$9:"/;+)<50&+ $4+%0%="--+66"%3>"-0&0)"#%=0%%$1"#$% Federation! -./.)"#./$01&$23(#.,$ ,$-"&(")"Role! •  Creator and manager of data ecosystem" •  Identifies and makes data ./01")+(")" available for all to utilize" ./01")+(")" •  Sets guidelines, standards !"#"$%&(&)*+,$ for data capture, storage, and retrieval"Store Data?! •  No" (")"?06@"&0A+/6 B%"&C6)6 *)")+(")" !"#$%"&(")"Undertake •  Yes, through collaboration Analyses! with analysts and data visualizers" ./01")+(")"Similar to! •  Trade Associations" •  HHS Community ./01")+(")" Health Data Initiative"
  27. 27. !""#$%&(%)*•  +(,-$./*01$(2.34*5.$6-4%*45&7/*8.4*.*,5.9*4"#%* #*#:2(.5*7."4*•  022&$.%-*5#2.5*(1#$7.;#*8.4*--<-<*%#* 7.9-*(1#$7-<*<-2(4(#4*.,#&%*%=-*$(494*.<* >&5-$.,(5(;-4*$-5.%-<*%#*=-.5%=*.<*"$#%-2;#*•  ?=-*.2;>(%)*#1*7.""(6*8.4*4--*.4*.*8.)*%#* .54#*$.(4-*.8.$--44*.<*4"&$*.<>#2.2)* #""#$%&(;-4*$-5.%-<*%#*@AB*.<*0ACD* >&5-$.,(5(%)*
  28. 28. !"#$"%&(•  )*+",(!%-.*/(012345(6789:71!(;%-.*/5(<=73>?( @%/$5($/A(2B%/(!"#%%"(C$B(B$#"/%#%A(•  >/DE;"%A(FG(*+",("*(;%#H%(*/(I$BBE/&("%$I(•  3*IJE/%A("#$AE.*/$D(I$BBE/&("%-,/EK+%;( LE",(AE&E"$D("**D;("*(-#%$"%($(#*J+;"(*H%#D$(•  M%;+D";(;,$#%A(*/DE/%($/A(+;%A("*(EA%/.N( "#*+JD%(;B*";(/%%AE/&($O%/.*/(
  29. 29. !"#$%&#$()*$(+)•  ,$-.+#$)/$#0&$.)12"#$"#)/&234) –  56+7$&) –  892%) –  :9+1;&) –  <2050-$)=>+-$&?$6.?$#62&;@) –  A*A)&$B2&#$&.)
  30. 30. !"#"$%&()*&+,(-./01122234%/+*5"6%3768(-./01122234%/+*5"6%376815#781(-./011$7*9"7:*5"6%37681(-./0115#7834%/;<",39741=>?>1>@1?A14%/B+*5"6%1(-./0112223C7<<5"397412%9-D$EFG#H2>IJK?9(
  31. 31. !""#$%&(%)*•  +,-$)*.-"%-/0-$1*234$(%)564%-$*2#7&2%8*4* 9($%374)*:4/"4(;*%#*2-<-0$4%-*(%8*4(,-$84$)***•  =3(8*.-"%-/0-$1*%3-)*8-%*;#4<*#>*"$#,(7(;* 2<-4*64%-$*%#*%3-*94)4?4*@-#"<-*(*%3-* :-%$4<*A>$(24*B-"&0<(2*•  A#&2-7*>&7$4(8(;*;#4<*#>*CDEF*/(<<(#*
  32. 32. !"#$%&()*")+,-•  .$$/#$%+012"$3)/1*+45/#33#11/*)+*3/$ .#,#3)678)9/9++:35$"04"$%+;•  !+4+*",+0<-%&"*5)-9")+*=/*,12">/*<)/ "22/95$05450#"23)/2"#$%&%#3)/<5?+0 %"<1"5,$3@/*)&+5*@*5+$03"$0@"<52-•  (+%#*+0&+21@*/<%+2+A*5)-"$05$B#+$%+*3)/ 1*/</)+)&*#3/%5"2<+05"•  C53#"22-"$0+</D/$"22-%/<1+225$,450+/3
  33. 33. !"#$#%&%"()*$%#+(•  ,*-./0%0(*%#12$*(130$%4(./$(%&$/2($"0(4-5/$2( &%0/$(-"(6%("1&7%*(-8(7/*60$+(5$&3$/#"4( 2$1"56%0($"0(&-"%+(*$/4%0(•  9%$1*%0(4-*/%4($7-1(1"/:1%(5$&3$/#"4(;%<#<( -"%(-(5%2%7*$%(7$7+=4(>*4(7/*60$+?(•  @/.%(4*%$&%0(./0%-(-8(6%(>*4(A-(A%224( –  9/*4(A%22($B%&3(8$/2%0(( –  )%5-"0(A%22(A$4(4155%448122+(0*/22%0(
  34. 34. !"#$%&#%())*+,-$./#0%1+.0#%
  35. 35. !"##$%&$(%%$)*"+,$-,%##.&/.$•  01"#+$2&$+23$24$.5"67&/$"&48%6+819+18.$•  :&#;$&...$%$<".2$+2$.53#%"&$•  =82<".$"&9.&7<.$428$+23$>$41&8%"6.86$?$ %992*3%&;$!"##$%&$(%%$2&$+8"3$+2$@48"9%$+2$ <"6"+$+,.$A.##6$+,.;$B1"#$
  36. 36. !"#$%&()*%+&•  !(%%&),-.+&-/&+,(".&)+$+(0&1-$%2&3*+&)4%%&.$")(0& -5(.&67882888&"#&-#(&9-#+,& –  :,$+;)&<8=&-/&+,(&+-+$%&9-#(>&+,(>;5(&.$")(0&"#& +,(".&/-*.?>($.&,")+-.>&•  @"%%&$#0&A$0$&B9"+,&C,$%%(#1(&.$")(0&6DE2888& $#0&"#)F".(0&$#&$00"4-#$%&G2GHI&F(-F%(&+-& 0(0"J$+(&+,(".&B(F+(93(.&3".+,0$>)2&+--K&L#& +-+$%2&+,(>&,(%F(0&.$")(&67M2<M8&
  37. 37. !"#"$%&()*&+,(---./0%1*2-%"1.314(---./0%1*2-%"1.3145,"6"78"1(---.72/0%1*2-%"1.314(---./0%1*2-%"1.3145-*##%&9:%9%(
  38. 38. Questions?
  39. 39. Scott HendersonTwitter: @scottyhendoEmail: scott@causeshift.comBlog: rallythecause.comCompany: causeshift.com

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