Scott Henderson 
Sandbox Communities 
@scottyhendo @thesandboxcrew
So who’s in the room?
So then, who is 
Scott Henderson ?
#1 Thing You Need to Learn: 
The destiny of your research 
park comes from the density 
of its shared experiences
The time for patting ourselves 
on the back is over
We’ve got this physical plant 
and financing thing figured out
People no longer need to be at 
the office to work, so how can 
we make it so they want to be?
How can we make sure our 
buildings are vessels for 
human experiences?
During an era when power & 
influence is shifting from 
control to collaboration
2011 
http://www.theatlantic.com/technology/archive/2011/10/a-visual- 
guide-to-atlantas-startup-scene/247400
2014 
http://pando.com/2014/07/07/hip-hop-housewives-and-hot-startups- 
a-guide-to-atlantas-startup-scene/
Atlanta is emerging as a 
global tech hub because of 
connections between three 
essential elements
Talent Aquifer 
(Education System)
Corporate Oaks 
(Enterprises)
Southern Fried Culture 
(Entertainment)
Which two words 
best describe 
Atlanta’s past?
Fragmented 
Awesomeness
World class people & companies 
disconnected from each other.
Which two words 
best describe 
Atlanta’s future?
Connected 
Awesomeness
World class people & companies 
connected with each other.
Density is Destiny. 
Density leads to serendipity. 
Serendipity gives people more chances to 
collaborate and build trust ...
Density of what? 
Shared experiences
Shared experiences thru 
places, events, and media
Why do they matter?
Shared Experiences 
Financing 
Physical Plants 
Commerce
More shared experiences, 
more commerce
Tech Square 
anchors 
Atlanta’s tech 
startup 
community
13.3 acres 
$340 million investment 
1.8 million sq. ft. 
Public/private partnerships
Tech Square 
ATDC - VentureLab - Flashpoint 
AT&T Foundry - AT&T Drive Studio - NeuroLaunch 
Panasonic Innovation Center -...
How do we 
collaboratively create 
these shared 
experiences?
Not everyone cares, 
but some do and 
they know others
Social club for Tech Square 
and nearby environs
Physical Spaces + 
Events + Media
How can Tech Square 
be a physical hub 
connecting with the 
other nodes in Atlanta?
Tech Square 
Buckhead/Brookhaven 
Westside 
O4W 
Downtown 
Perimeter/Alpharetta 
Decatur/Avondale Estates 
East Point
Start with who is 
already there
Leverage existing 
public and semi-public 
collision spaces
How can our events 
connect Tech Square 
with other nodes in 
Atlanta?
Start with who is 
already there
Meetups in Atlanta 
Atlanta Web Design Group (2800+) 
Atlanta Startup Village (2700+) 
PyAtl: Atlanta Python (1300+) 
The ...
Sources of Inspiration 
Creative Mornings Atlanta 
Forge ATL (healthcare) 
Foster ATL (consumer focused companies) 
Root C...
Support Associations 
TiE Atlanta 
Atlanta Tech Angels 
Technology Association of Georgia 
Metro Atlanta Chamber 
Atlanta ...
Look for holes in 
the community 
and fill them
How can our media 
connect Tech Square to 
other nodes in Atlanta?
Start with who is 
already there
Fun with Elevator Signs
Showcase the people 
already there
Game Changer
Hasn’t all been 
roses though
Too big to fail?
Can the “man” be 
the “rebel”?
What’s next
Feedback Loops: 
Camel Council & 
Online Surveys
TechSquareATL.com
Deeper SandboxCrew.com 
experience
Enough of my 
blabbering, 
what 
questions or 
insights do 
you have?
Ways to find me 
Scott Henderson 
Connector of Awesomeness 
Sandbox Communities 
scott@causeshift.com 
404.725.4441
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
AURP 2014 International Conference: Creating a Density of Shared Experiences
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AURP 2014 International Conference: Creating a Density of Shared Experiences

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As part of the Leadership Roundtable pre-conference session, Scott Henderson of Sandbox Communities presented an inside look into the Sandbox Crew, the social club of Tech Square & Nearby Environs. The #1 lesson to learn is: The destiny of your research park/innovation district comes from its density of shared experiences. Shared experiences are created through a combination of spaces, events, and media - all three together help spark community, collaboration, and commerce.

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AURP 2014 International Conference: Creating a Density of Shared Experiences

  1. 1. Scott Henderson Sandbox Communities @scottyhendo @thesandboxcrew
  2. 2. So who’s in the room?
  3. 3. So then, who is Scott Henderson ?
  4. 4. #1 Thing You Need to Learn: The destiny of your research park comes from the density of its shared experiences
  5. 5. The time for patting ourselves on the back is over
  6. 6. We’ve got this physical plant and financing thing figured out
  7. 7. People no longer need to be at the office to work, so how can we make it so they want to be?
  8. 8. How can we make sure our buildings are vessels for human experiences?
  9. 9. During an era when power & influence is shifting from control to collaboration
  10. 10. 2011 http://www.theatlantic.com/technology/archive/2011/10/a-visual- guide-to-atlantas-startup-scene/247400
  11. 11. 2014 http://pando.com/2014/07/07/hip-hop-housewives-and-hot-startups- a-guide-to-atlantas-startup-scene/
  12. 12. Atlanta is emerging as a global tech hub because of connections between three essential elements
  13. 13. Talent Aquifer (Education System)
  14. 14. Corporate Oaks (Enterprises)
  15. 15. Southern Fried Culture (Entertainment)
  16. 16. Which two words best describe Atlanta’s past?
  17. 17. Fragmented Awesomeness
  18. 18. World class people & companies disconnected from each other.
  19. 19. Which two words best describe Atlanta’s future?
  20. 20. Connected Awesomeness
  21. 21. World class people & companies connected with each other.
  22. 22. Density is Destiny. Density leads to serendipity. Serendipity gives people more chances to collaborate and build trust with each other. Trusted relationships are what every strong innovative community is built upon. Change your density, change your destiny.
  23. 23. Density of what? Shared experiences
  24. 24. Shared experiences thru places, events, and media
  25. 25. Why do they matter?
  26. 26. Shared Experiences Financing Physical Plants Commerce
  27. 27. More shared experiences, more commerce
  28. 28. Tech Square anchors Atlanta’s tech startup community
  29. 29. 13.3 acres $340 million investment 1.8 million sq. ft. Public/private partnerships
  30. 30. Tech Square ATDC - VentureLab - Flashpoint AT&T Foundry - AT&T Drive Studio - NeuroLaunch Panasonic Innovation Center - Collider ATL - Thyssen-Krupp - Tech Talent South - Home Depot SQ5 Apartment Tower - Starbucks at 5th & Spring Cypress Street Pint & Plate - Barrel House
  31. 31. How do we collaboratively create these shared experiences?
  32. 32. Not everyone cares, but some do and they know others
  33. 33. Social club for Tech Square and nearby environs
  34. 34. Physical Spaces + Events + Media
  35. 35. How can Tech Square be a physical hub connecting with the other nodes in Atlanta?
  36. 36. Tech Square Buckhead/Brookhaven Westside O4W Downtown Perimeter/Alpharetta Decatur/Avondale Estates East Point
  37. 37. Start with who is already there
  38. 38. Leverage existing public and semi-public collision spaces
  39. 39. How can our events connect Tech Square with other nodes in Atlanta?
  40. 40. Start with who is already there
  41. 41. Meetups in Atlanta Atlanta Web Design Group (2800+) Atlanta Startup Village (2700+) PyAtl: Atlanta Python (1300+) The Atlanta Javascript (1700+) Data Science ATL (1700+) Atlanta Big Data User Group (800+) Atlanta Ruby Meetup (1600+) Atlanta Scrum Users Group (1400+) Atlanta Hadoop Users Group (700+) Atlanta Game Developer Meetup Group (800+) Geek Girl Dinner Startup Lounge Startup Drinks Atlanta Startup Chowdown
  42. 42. Sources of Inspiration Creative Mornings Atlanta Forge ATL (healthcare) Foster ATL (consumer focused companies) Root City Market Hive ATL (no lonely leaders)
  43. 43. Support Associations TiE Atlanta Atlanta Tech Angels Technology Association of Georgia Metro Atlanta Chamber Atlanta CEO Council Technology Executive Roundtable Startup Chicks Women’s Entrepreneur Center
  44. 44. Look for holes in the community and fill them
  45. 45. How can our media connect Tech Square to other nodes in Atlanta?
  46. 46. Start with who is already there
  47. 47. Fun with Elevator Signs
  48. 48. Showcase the people already there
  49. 49. Game Changer
  50. 50. Hasn’t all been roses though
  51. 51. Too big to fail?
  52. 52. Can the “man” be the “rebel”?
  53. 53. What’s next
  54. 54. Feedback Loops: Camel Council & Online Surveys
  55. 55. TechSquareATL.com
  56. 56. Deeper SandboxCrew.com experience
  57. 57. Enough of my blabbering, what questions or insights do you have?
  58. 58. Ways to find me Scott Henderson Connector of Awesomeness Sandbox Communities scott@causeshift.com 404.725.4441

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