UNC's OneMBA program easily connected students and faculty across the globe with Citrix GoToMeeting and GoToWebinar.

1. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
CUSTOMER PROFILE
School: University of
North Carolina’s
Kenan-Flagler
Business School
Location: Chapel Hill,
North Carolina
Program: OneMBA®
global
executive MBA
Founded: 2002
OneMBA
Students: 200+
OneMBA Program at UNC’s
Kenan-Flagler Business School
OneMBA is the global executive MBA
program offered by UNC’s Kenan-Flagler
Business School. The School also
offers a BS in Business Administration,
Full-time MBA, MBA for Executives,
online MBA@UNC, Master of Accounting,
doctoral program and several business
certificate programs.
OneMBA, founded in 2002, integrates
perspectives and best business practices
from developed and emerging economies.
Global residencies are held in the U.S.,
Europe, Latin America and Asia. Faculty
and students from the region host the
residencies, providing an insider’s view
of the local business environment.
English is the language used for all
OneMBA courses and communications.
Citrix Products:
■■ Citrix GoToMeeting
■■ Citrix GoToWebinar
UNC’s OneMBA®
Program Easily Connecting Students and Faculty
Across the Globe with Citrix GoToMeeting and GoToWebinar
EXECUTIVE SUMMARY
Innovation and entrepreneurial
pluck have long been guiding principles
at the University of North Carolina at
Chapel Hill. The Princeton Review and
Forbes.com dubbed the 222-year-old
university “America’s most entrepre-
neurial campus,” and its research
institution—one of the corners of the
highly regarded Research Triangle—
is consistently ranked among the top
in the nation. The university enrolls
some 29,000 students; offers more
than 250 undergraduate, graduate
and professional programs; and
graduated one U.S. president.
One of the best examples of UNC’s
commitment to innovation can be
found at the OneMBA Global Executive
MBA Program offered through the
Kenan-Flagler Business School.
UNC worked with four other premier
universities representing four continents
to create OneMBA, a program in which
students from all five partner schools
gain perspective and best business
practices from developed and
emerging economies.
The intensive 21-month program depends
on intercontinental communication tools
to connect students at all the partnering
schools. These students rotate through
the various host countries, equipped with
an array of wired and wireless devices,
attending seminars and collaborating on
coursework that is often being presented
continents away. By 2009, seven years
into using a limited and problematic
solution, OneMBA realized it would need
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2. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
far more dynamic, robust, and high-quality
audio and video conferencing tools to
deliver its curriculum to its far-flung student
body. It wanted a solution that would be
easily deployed and reduce demand on
the university’s IT department, which
had to train faculty and students,
troubleshoot teleconference glitches
and handle all the related licensing
and service schedules.
UNC turned to GoToMeeting and
GoToWebinar, easy-to-use collaboration
solutions from Citrix. Based on a
thorough cost and feature comparison—
and on feedback from students, faculty
and staff—OneMBA chose to migrate
exclusively to GoToMeeting and
GoToWebinar.
An independent assessment by
Mainstay Salire showed that OneMBA’s
deployment of GoToMeeting and
GoToWebinar has yielded a range
of educational, operational and
financial benefits, including:
■■ Achieved 63.4% call cost
reduction with average cost
per remote meeting now $9.94
■■ Improved collaboration with
an array of useful, easy-to-use
new productivity tools for students,
faculty and staff
■■ Eliminated server maintenance
and management costs of hardware-
based communication tools
■■ Increased satisfaction among
students and faculty by delivering
a clear, reliable, user-friendly
forum for classes, meetings
and seminars
■■ Eliminated the need for ad-hoc
and supplemental resources
such as Skype and personal
conference lines previously needed
to compensate for poor-quality
audio and visual transmission
■■ Boosted global collaboration
and brainstorming with improved
capabilities including more user-
friendly and effective screen sharing
■■ Eliminated frustration and lowered
cost of enlisting IT support
■■ Lowered conference-call operating
costs by eliminating or reducing
licensing and recurring server fees
while increasing adoption and utilization
■■ Lowered costs for students by
eliminating long-distance phone
charges related to poor audio quality
According to the independent
assessment, UNC will achieve a
63.4% reduction in cost per call as
a direct result of migrating to GoToMeeting
and GoToWebinar. Cost per remote meeting
is now $9.94 with GoToMeeting and
GoToWebinar, compared to an average
of $22.69 with its previously used
conferencing and collaboration system.
More important, OneMBA has a stable,
flexible, user-friendly tool that has aided
students and enhanced collaboration.
Key Benefits:
■■ Enhanced collaboration among
students, faculty, and staff
■■ Reduced IT support time for
web collaboration and
conferencing by 90%
■■ Delivered easy-to-use features
such as screen sharing that give
students “anywhere in the world”
connection capabilities
■■ Reduced cost per call to
$9.94 with GoToMeeting and
GoToWebinar compared to
$22.69 with its previous system
■■ Saved $2,400 a year on
reoccurring UNC main campus
fees, $750 a year in server and
hardware costs and $9,900
a year on licensing and
maintenance costs
■■ Enabled students to save
hundreds of dollars a month
on international phone charges
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3. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
BACKGROUND
Based on the premise that direct
experience is the best teacher, the
OneMBA Program offers working
professionals the opportunity to learn
at five premier universities (Fundação
Getulio Vargas (FGV-EAESP) of
São Paulo Brazil, The Chinese
University of Hong Kong (CUHK),
Tecnológico de Monterrey (EGADE)
of Mexico, RSM Erasmus University
(RSM) of Rotterdam in The Netherlands,
and the University of North Carolina at
Chapel Hill (UNC) in the United States)
with residencies on four continents.
Graduates of the highly concentrated
program earn an MBA from their
home university, plus the OneMBA
certificate from all five of the
accredited partner schools.
Because of its global structure,
OneMBA requires dependable,
high-quality web transmission and
connectivity for everyone involved
in the program. Each week, 200-plus
students log in remotely for group
assignments, review sessions
and collaboration on global projects.
To complicate matters, they sign on
via an assortment of devices, operating
systems and browsers ranging from
PC to Mac to iPad and using anything
from Internet Explorer to Safari to
Google Chrome. Professors use
GoToWebinar to teach supplemental
classes, discuss progress, hold office
hours, review coursework and confer
with faculty at partner universities. Staff
members on the executive, technology,
marketing and mentoring committees use
GoToMeeting to meet with international
teams and discuss strategy.
“Our program is very intense,” said
Reaves King, a student at UNC.
“We spend hours each week connecting
remotely. The last thing we need is for
things to not work or for the audio
portion of our meetings to fail.”
But, far too often, students and
faculty reported failure with the
previous system. Conferences were
marred by poor-quality audio or video—
situations that students and faculty
tried to remedy with Skype, mobile
phones and other workarounds,
generally at their own expense.
Furthermore, the university’s busy
IT department routinely had to be
called in to troubleshoot, draining
time and resources from other
pressing projects and demands.
In early 2010, OneMBA began seeking
alternatives to its existing conferencing
and collaboration platform. After months
of testing several products, it narrowed
the field to two: GoToMeeting and Adobe
Connect. The consensus: Citrix was the
preferred system. “Once we completed
the web conferencing pilot, we
recommended selecting GoToMeeting
as the OneMBA’s new web conferencing
platform,” said Adam King, OneMBA
technology manager at UNC. “We based
this decision on the call-in capabilities,
range of features, ease of use, reliability
the students experienced during many
hours of testing, and—of course—pricing
structure. We now know we made the
right decision.”
The feedback Adam King has been
receiving supports this. “I must say
that I am very happy with the quality
of GoToMeeting,” said Amy Lau,
OneMBA Admissions Manager at the
Chinese University of Hong Kong. “It’s
much better than our previous system.”
“I have been very pleased with the
audio portion of GoToMeeting,” agreed
OneMBA student Reaves King. “I give
the application high marks thus far.”
CHOOSING GoToMeeting/
GoToWebinar
The OneMBA Program decided to optimize
its online conferencing environment by
standardizing with GoToMeeting. The five
OneMBA partner universities based their
“ I must say that I am very happy with the quality of
GoToMeeting. It’s much better than our previous
system.”
– Amy Lau, OneMBA Admissions Manager at the
Chinese University of Hong Kong
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4. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
decision on a number of factors,
including GoToMeeting’s cost-effective
service plan—which gives users
unlimited use of the conferencing
platform for an economical flat rate—
and feedback from users indicating
a clear preference for GoToMeeting’s
interface and ease of use.
OneMBA also added GoToWebinar,
which lets users set up large-scale,
do-it-yourself webinars quickly on
a Mac or PC with integrated audio
conferencing via computer and tele-
phone. Customarily organizations
rely on GoToMeeting for smaller
knowledge-transfer sessions
(up to 25 people) and switch to
GoToWebinar for larger sessions
hosting up to 1,000 attendees.
GoToWebinar also comes with
helpful virtual classroom features,
including audience polling, electronic
“hand-raising” and an algorithm-based
“attentiveness meter” that tells instructors
when students are switching their focus
away from the main screen.
Within weeks of being introduced,
GoToMeeting and GoToWebinar
began gaining a loyal following—
a movement that shows no signs
of slackening. OneMBA has been
steadily expanding its deployment of
GoToMeeting since it first began in 2010.
The number of GoToMeeting seats
has grown by more than 14 times, and
usage has increased by 100%. Through
GoToWebinar, OneMBA is hosting an
average of two monthly meetings, at
an average length of 60 minutes.
“ It’s a very useful tool for someone who is pursuing an
education and has classmates in distributed locations.
GoToMeeting is a great tool for digging into content that
we were not able to get to [during our in-person class
time] or covering lingering questions.”
– Will Metzler, OneMBA student
Oct 2007–Sep 2008
(Previous system)
Oct 2008–Sep 2009
(Previous system)
Oct 2010–Sep 2011
(GoToMeeting and GoToWebinar)
0
50
100
150
200
250
300
OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG SEP
Figure 1
Higher and Consistent Rates of Collaboration with GoToMeeting and GoToWebinar
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5. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
“It’s a very useful tool for someone
who is pursuing an education and has
classmates in distributed locations,”
said Will Metzler, a student in the
UNC class of 2012 who hosts two
calls a week and uses GoToMeeting
to supplement his finance, statistics
and operations classes. “GoToMeeting
is a great tool for digging into content
that we were not able to get to (during
our in-person class time) or covering
lingering questions.”
“I have been very pleased with the
meeting performance,” said Silvia
Sampaio, OneMBA program director
in São Paulo, Brazil. “The quality of the
sound has been one of the biggest
benefits.” Dias uses GoToMeeting for
monthly executive committee group
meetings that include two to three
people from each of the partnering
schools and for one- to two-hour,
all-hands faculty meetings.
FINANCIAL AND OPERATIONAL
BENEFITS
Across-the-Board Savings
Like universities all across the country,
UNC has faced budget constraints
and is under pressure to contain
costs wherever possible. Although
savings were not the primary reason
OneMBA replaced its previous online
conferencing tool with Citrix solutions—
enhanced communication was—it has
reaped immediate and ongoing financial
benefit. For starters, GoToMeeting has
reduced the amount of support needed
from the IT department by more than half,
freeing them to work on other projects.
The university will also save $2,400
a year on reoccurring UNC main
campus fees, $750 a year on server
and hardware costs and $9,900
a year on licensing and maintenance
costs. None of these fees apply to
Citrix’s flat-rate pricing model.
Also, by standardizing on the Citrix
virtual conferencing services, UNC no
longer needs to worry about extra
charges for extensive usage. Even as
GoToMeeting’s popularity continues
to grow, UNC’s costs will stay the
same under the All You Can Meet
pricing structure. “There are no
surprise costs,” Adam King said.
The savings have trickled down to
the students as well. Thanks to
GoToMeeting’s international call-in
numbers and computer VoIP options,
students no longer have to absorb
the costs of international long-distance
phone calls. UNC estimates the students
are saving as much as $200 to $300 per
month on weekly international meetings
thanks to the All You Can Meet pricing
model.
Ease-of-Use/Added Features
Spur Adoption
Adam King noted that GoToMeeting’s
easy setup and operation—including
one-click meeting launches and
0
$10
$20
$30
$40
$50
20062004
Previous System
2005 20082007 2009 2010
GoToMeeting and GoToWebinar
Figure 2
Citrix GoToMeeting per Meeting Cost Advantage
Cost per Meeting
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6. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
“ I have been very pleased with the meeting performance.
The quality of the sound has been one of the biggest
benefits.”
– Silvia Sampaio, OneMBA program director in São Paulo, Brazil
Figure 3
Citrix Substantially Reduced
the Average Cost per Meeting
Previous System
2009
Citrix
2012
0
$5
$10
$15
$20
$25
$30
63.4%
Reduction
integration with Microsoft Outlook®
—
have helped spur adoption of the
online collaboration platform.
“Integration with Outlook is key—
and it works every time,” said
Sander Perret Gentil, class of
2012 student at Erasmus University’s
Rotterdam School of Management.
“Reliability is very high.”
FGV OneMBA director Sampaio
remembers when students balked
at using previous conference tools
because of their complexity. “They
also complained about security and
how hard it was to manage the
security updates and tools.”
As their familiarity increases, OneMBA
students, faculty and staff are turning
to GoToMeeting and GoToWebinar to
collaborate and connect worldwide.
“There are so many advantages to
GoToMeeting and GoToWebinar,”
said Celia Sikorski, student at
RSM Erasmus. “Everyone can
continually have the microphone
on. Voices can be heard without any
delay. Team members can invite mentors
as visitors, and visitors can participate
just by using the link they receive.
Members can set the time for meetings,
and the invitations follow with the
local time zone—l love it!”
Screen sharing is also viewed as the
coveted tool that had been lacking
in functionality and effectiveness in
OneMBA’s previous system. Add to
that poor audio quality, it’s no wonder
that students resorted to Skype as a
workaround. “This is becoming a trend
among students,” said Evariyel Alegria
of the UNC Kenan-Flagler class of 2012.
“With screen sharing, students can
do work wherever they are, anywhere
in the world.”
“And not in a frustrating manner,” she
continued. “But in a very easy-to-use
tool that allows for collaborating.”
Productivity Boost
UNC witnessed a big boost in learning
and collaboration efficiencies as students
and faculty turned to GoToMeeting for
their remote conferencing activities
and classes.
■■ Increased user experience and
engagement. Two features in
particular—screen sharing and screen
annotations—have helped students’
comprehension and collaboration. In
finance classes, for example, screen
sharing is used to compare several
financial ratios and KPIs to elaborate
Excel spreadsheets analyzing different
international companies—a complicated
instructional technique that simply was
not possible before. Screen annotations
have been found to improve student
focus—particularly in classes in which
professors write out formulas and
calculations—and to speed group
participation by allowing other
participants to annotate.
■■ Self-regulated audio control. Students
have the ability to tune out distractions
with audio control and mute/un-mute
features. Session recording allows
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7. OneMBA®
Program at
UNC’s Kenan-Flagler Business School
Citrix Business Value Assessment
“ Meetings did not always go smoothly in the past. With GoToMeeting, we have
virtually eliminated the frustrations experienced by faculty, staff and students
over the amount of time they used to have to spend on support.”
– Adam King, OneMBA technology manager at UNC Kenan-Flagler
students to review missed classes,
notes and material that was difficult
to grasp without disrupting others’
learning experience. Professors can
use the GoToWebinar “raise hands”
feature to pass the microphone to
students with questions. “If I could
sum it up in any way, I would say that
technology is no longer an impediment
or roadblock—it’s an asset,” Adam
King said.
■■ Improved meeting setup time.
Because GoToMeeting is a user-initiated,
turnkey tool, faculty and staff found they
could set up meetings directly without
having to go through the IT department.
Participants also receive automated
email and calendar reminders that
pop up 15 minutes before scheduled
meetings.
■■ Less reliance on IT. “Meetings did
not always go smoothly in the past,”
Adam King acknowledged, and
people would come to IT for support.
“With GoToMeeting, we have virtually
eliminated the frustrations experienced
by faculty, staff and students over the
amount of time they used to have to
spend on support.”
■■ Mac and iPad compatibility.
Because Citrix conferencing tools
are built to accommodate an
array of devices, students using a
Mac or iPad can now be part of the
conversation. “The previous system
just wasn’t keeping pace with students’
changing needs or preferences,”
Adam King acknowledged. “This is
so much better for the students,
who didn’t want to be limited to
a few computers or devices because
our web conferencing tool couldn’t
accommodate them.”
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8. Citrix Business Value Assessment
OneMBA®
Program at
UNC’s Kenan-Flagler Business School
ABOUT THIS BUSINESS VALUE
ASSESSMENT
Research and analysis for this study
was conducted by Mainstay Salire LLC,
an independent consulting firm that has
performed over 300 studies for leading
information technology providers including
Cisco, Oracle, SAP, Microsoft, Dell,
Lexmark, HP, Informatica, BearingPoint,
and NetApp. This case study was based
on interviews with company management,
IT data experts and IT architects, as well
as a review of existing project planning
documents. ROI calculations use industry
standard assumptions regarding the time
value of money. Information contained in
the publication has been obtained from
sources is considered reliable, but is not
warranted by Mainstay Salire LLC.
About Citrix
Citrix Systems, Inc. is transforming how people, businesses and IT work and collaborate in the
cloud era. Its portfolio of GoTo cloud services enables people to work from anywhere with anyone
by providing simple-to-use cloud-based collaboration, remote access and IT support solutions for
every type of business. Learn more at www.citrix.com and www.citrixonline.com.
Citrix, All You Can Meet, GoToMeeting and GoToWebinar are trademarks of Citrix Systems, Inc.,
or one of its subsidiaries, and are or may be registered in the U.S. Patent and Trademark Office and
other countries. Mac and iPad are trademarks of Apple Inc. in the United States and other countries.
All other trademarks are the property of their respective owners.
Copyright © 2012 Mainstay Salire. All rights reserved.
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